Dog Whistle Branding

On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 500’s fastest growing companies and Best Places to work. He knows what it takes to build a brand from the ground up and drive revenue through onlin...

Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid of it. Pre-order my book, “Black Veteran Entrepren...

Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDh Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-338...

Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey. Pre-order my book, “Black Veteran Entrep...

I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Square, and various other tech startups. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Ste...

Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their rebrand, thanks to Drew O’Brien from the Design Company, who I featured on Episode 14, “How to Create a Visual Brand Identity Drives Revenue. ” Add...

Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the importance of having a sales process that compliments your marketing efforts, and how he’s managed to grow his agency and consistently maintain a...

Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and brand that drives revenue, without all the extra fluff. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to s...

Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dog...

One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-million dollar brand. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand New...

Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Check out the Category Pirates Newsletter her...

I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if you want to learn from a master how-to drive revenue, you won’t be disappointed in today’s show. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be s...

I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.c...

I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand identity that drives revenue. Drew and his team know how to make brands look good, feel good, and get more clients, so make sure you’re paying atten...

I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting their website: https://dmoscollective.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the impo...

Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in the Lions Pride. In this episode we discuss Air Armor Tech’s Go-To Market Strategy and the challenges that they had along the way, particularly...

I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Paintru’s initial Go-To Market Strategy and how they acquired their first first hundred customers. Learn more about Paintru here: https://paintru.com/ Be sure to subscribe to the D...

On this episode of Dog Whistle Branding I conduct a coaching session with Katina Ruest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade coffee and making it accessible to everyone. Join us as we discuss helping her and her husband dial in their brand identity and positioning. Be sure to subscribe to the Dog Whistle...

I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Visit Eric's website here: https://ericbakey.com/

Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear and compelling target for a company or organization to strive for. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute,...