Dog Grooming Business Help & Support

In this solo episode, Bill reflects on some of the powerful conversations that came up during recent Pet Groomer Business Programme coaching calls. From mindset wobbles and business overwhelm to pricing doubts, client feedback, teeth-cleaning education, marketing struggles and the importance of clear systems, this episode looks at the areas of business that many groomers quietly struggle with. Bil...

In this episode, Bill chats with master cat groomer Jo Wallace about her new online course, Happy Cat, Happy Groomer , and her welfare-led approach to working with cats. Jo shares why cat grooming does not have to feel intimidating, how solo groomers can build confidence, and why understanding the individual cat in front of you is key. They discuss handling, behaviour, owner expectations, boundari...

In this episode, Bill is joined by Cheryl and Natasha from Woof Wellness to talk about how frustration in the grooming salon turned into a brand-new product range created specifically for dogs. Cheryl shares her experience as a groomer and competitor struggling to find shampoos that were kind, effective and reliable, especially for dogs with sensitive skin, allergies and coat issues. Natasha bring...

In this short solo episode, Bill talks about the mindset shift every pet groomer needs to make when running their own business: moving from seeing yourself as “just a groomer” to recognising yourself as a business owner and entrepreneur. Bill explores what really keeps groomers going through the difficult days, from pricing worries and awkward customer conversations to overwhelm, slow bookings, co...

In this episode, Bill chats with Pam Rowley of Best Friends Pets as she celebrates an incredible 40 years in dog grooming. From starting out in the days of “poodle parlours”, Yellow Pages adverts and hand shears, to becoming an educator, examiner and long-standing business owner, Pam shares a fascinating look at how the grooming industry has changed over the decades. This conversation explores the...

In this episode, Bill is joined by Mia Overnas and Carola from GroomerDK UK to talk about their upcoming book, The Hairy Universe of Hand Stripping . Together, they explore why hand stripping is such an important but often misunderstood grooming technique, and why it is at risk of becoming a dying art. Mia and Carola share the inspiration behind the book, the knowledge gaps they see in the groomin...

In this episode, Bill is joined by Katie Darcey from Katie Grooms Dogs for a colourful conversation about life as a dog groomer, building confidence in your pricing, setting boundaries, and finding your own path in the industry. Katie shares her journey from canine hydrotherapy into grooming, her experience in corporate salons, and how she built her own business after relocating to Devon. She talk...

In this episode, Bill is joined by Vicky Clark from The Pet Accountant for a no-nonsense conversation about pricing, profit, numbers, and the realities of running a pet business. They dive into why pet professionals need to stop copying everyone else’s prices, why small £3 or £5 increases often are not enough, and why knowing your numbers is essential if you want to build a sustainable business. V...

In this episode, Bill sits down with Shayla Knipe and Chris Phillips from Stylish Canine in Australia https://www.stylishcanine.com.au/ for an honest and inspiring conversation about pricing, perception of value, burnout, customer experience, and what it really takes to build a premium grooming business. Shayla shares her incredible 20+ year journey through the animal industry — starting as a vete...

What does it really take to turn grooming into a profitable, flexible business? In this episode, Bill continues the conversation with Amy and Matt from Hazel Grove Hound and Feline , diving deeper into how they built a successful grooming business after leaving their careers as electricians. This time, the focus is on the numbers, decisions and mindset shifts that helped them go from uncertainty t...

As pet groomers, we work with people from all walks of life – and that includes families navigating challenges we may not always see or fully understand. In this episode, Bill is joined by Danielle Gardner to talk about the realities of being a parent to a child with special educational needs (SEN) . While this might feel outside the usual “business” conversation, it’s an important one – because u...

Think TikTok isn’t for you? Think again. In this episode, Bill is joined by Ciara Attwell to break down how pet groomers can actually use TikTok to grow their business – without feeling awkward or overwhelmed. Ciara shares her journey from complete beginner to building a strong online presence, and explains how groomers can do the same using what they already do every day in the salon. They cover:...

Do you feel like your business depends on you for everything? If you’re constantly firefighting, answering questions and dealing with the same issues over and over again, the problem might not be your team… it might be your systems. In this episode, Bill is joined by business coach and author Marianne Page , to talk about her book Simple, Logical, Repeatable and how systems can completely change t...

What if switching careers could give you more freedom, better income and a lifestyle you actually enjoy? In this episode, Bill speaks with Amey and Matt , who made the bold move from working as electricians to building a successful dog grooming business. Their story will sound familiar to many groomers, starting fresh, learning on the go and figuring out how to turn a skill into a profitable busin...

What does “success” actually look like for you as a pet groomer? Is it being fully booked and earning good money… or is it having long-term security, less stress and real freedom? In this episode, Bill is joined by money coach Fanny Snaith to explore the difference between being rich and being truly wealthy – and why that matters for grooming business owners. This isn’t just about numbers. It’s ab...

Finding good groomers is one of the biggest challenges facing salon owners today. In this episode, Bill is joined by entrepreneur and multi-salon owner David Charlton to talk about the recruitment crisis in the grooming industry – and a brand new platform designed to help solve it. David shares his journey from working as a police officer to running four successful grooming salons , and the hiring...

Putting your prices up can feel uncomfortable… but for many groomers, it’s not actually about the numbers. It’s about confidence. In this episode, Bill talks about one of the biggest challenges in the grooming industry: raising your prices without feeling guilty, nervous or worried about losing clients . Many groomers know their prices need to increase, but something holds them back. Often it come...

Dental care is becoming a bigger part of modern grooming, and clients are starting to expect more than just a clean and tidy trim. In this episode, Bill is joined by Anastasia Waugh, also known as the Dog Tooth Fairy, to talk about the launch of the brand new Neo pet toothbrush , debuting at Crufts. They break down: What makes the Neo different from other pet toothbrushes The upgraded ergonomic de...

Be honest… when was the last time you looked at your Terms and Conditions? For many pet groomers, T&Cs are one of those “I’ll sort it later” jobs. But avoiding them can lead to serious problems in your business. In this episode, Bill explains why solid, well-written Terms and Conditions are not just paperwork; they are protection. Without clear policies in place, you can end up with: Inconsist...

As a pet groomer, you’re brilliant at looking after dogs. But are you looking after your own finances just as well? In this episode, Bill sits down with Romany Youell – also known as The Finance Woman – to talk about something many grooming business owners avoid… money. If you’re self-employed or running a salon, your income depends on you. So what would happen if you couldn’t work? Would your bus...

In this inspirational solo episode, Bill Betts shares the incredible story of Jo , a pet groomer who achieved £10,000 in revenue solely through standalone nail trimming —a service many groomers overlook. But this isn’t just about the numbers. Jo’s journey is a powerful reminder of what’s possible when you challenge assumptions, embrace strategic marketing , and back yourself to try something diffe...

In this essential episode, Bill Betts is joined by Chante , founder of C Squared Accounting in Houston, Texas, to break down the often-overlooked but critical topic of tax compliance for pet business owners . With over a decade of experience in accounting, Chante shares expert advice on how groomers and other pet professionals can avoid common tax pitfalls, understand deductible expenses (includin...

In this powerful episode, Bill Betts is joined by Sarah from Reclaim and Rise to discuss the transformational journey of rebuilding confidence , especially for women over 40 who’ve experienced major life transitions . Sarah opens up about her work as a confidence coach , helping women reclaim their identity and inner strength after events such as relationship breakdowns, career shifts, or years sp...

In this episode, Bill Betts sits down with Carl , the founder of Woodfarm Barns and Barges , to explore the fascinating journey of building a dog-friendly holiday accommodation business that truly goes beyond the basics. Carl shares how he left the corporate world behind to pursue a passion for hospitality and property renovation, ultimately creating a collection of high-end, dog-welcoming retreat...

In this solo episode, Bill Betts encourages pet grooming business owners to take a step back and reflect on how December really went . After the hustle of the holiday season, now’s the time to ask: What worked? What didn’t? What would I do differently next time? Bill shares practical advice on how to learn from last year’s challenges – including weather issues, burnout, and overloaded booking sche...