Dog Grooming Business Help & Support

In this episode, Bill Betts is joined once again by Vicky from The Pet Accountants to reflect on the recent success of the Pet Pro Expo and share exciting updates about the upcoming 2026 event in Birmingham on October 3rd . Vicky gives us an insider’s look at what made this year’s event such a hit – from the overwhelmingly positive feedback (with 99.9% of attendees rating it as excellent!) to the...

In this episode, Bill is joined by Poppy , owner of K9 Groom School , to talk all about training and apprenticeships in the pet grooming industry. Poppy shares her experience running a busy training school and explains why structured, high-quality training is so important for both new groomers and the businesses that employ them. She talks about the challenges that can come with apprenticeships –...

In this episode, Bill Betts is joined by Vicky Skinner , who shares the important work being done by the Animal Focused Alliance.  This organisation supports pet businesses by providing clear, reliable advice on licensing, compliance, and best practices. Vicky explains how the Alliance was set up to help groomers, boarders, walkers, and other pet professionals raise their standards, understan...

In this episode, Bill Betts chats with Dee Ann Allen , one of his amazing clients, about her inspiring journey from working in retail and food service to running her own pet grooming business . Dee shares what it was like to make such a big career change and how she discovered that her real passion was working with animals. The conversation covers everything from setting the right prices to managi...

In this episode, Bill Betts is joined by Jo Wallace, a passionate pet groomer, trainer, and advocate for lifelong learning in the grooming industry. Jo reflects on her time at the Pet Pro Expo, sharing why events like these are so valuable – not just for learning new business strategies like lead generation and storytelling, but also for the community and connection they provide. She speaks about...

In this episode, Bill Betts is joined by grooming legend Colin Taylor for an honest and insightful chat about the realities of working in the grooming industry, from customer service to burnout and everything in between. Colin shares stories from his many years in the industry and talks about the biggest challenges groomers face today . While having great technical skills is important, he explains...

In this episode, Bill Betts talks with Julie Goodall , whose story is all about adapting , growing , and finding a new path when life takes an unexpected turn. Julie started her career in the corporate world but found herself facing redundancy. That moment pushed her to follow a new passion – pet grooming. She built a strong, successful business and learned loads of valuable skills along the way....

In this episode, Bill talks to Phoebe Harris, a client, friend and pet groomer who shares her honest and inspiring journey from starting out as a mobile groomer to now running her own successful salon. Phoebe opens up about how little she knew about the grooming industry when she started – and how her love for animals and the desire to spend more time with her daughter Sophia, motivated her to tak...

In this episode, Bill explains what the Pet Grooming Business Audit is – and how it’s helping groomers across the UK get clearer on their goals, grow their business, and feel more in control. Bill breaks down what happens during the audit, which starts with a short form you fill in beforehand. This gives Bill the chance to review your website, social media, prices, and other key details before the...

In this episode, Bill Betts talks about coaching, in particular Louise, a mindset coach who works closely with pet groomers to help them overcome common business challenges – from self-doubt to pricing nerves and burnout. Louise often shares how our mindset – the way we think and feel about ourselves and our business – plays a massive role in how successful we can be. If you’ve ever felt guilty ab...

In this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online. If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you. KiKi breaks down SEO (Search Engine Optimisation) in a way that ma...

In this episode, Bill Betts talks openly and honestly about something many pet groomers struggle with: money mindset. If you’ve ever felt awkward about raising your prices or unsure how to manage your finances, this episode is for you. Bill explains how the way we think about money, often shaped by how we were brought up, can affect how we run our businesses. When we don’t value ourselves properly...

In this solo episode, Bill talks about something you might not usually think of as a business skill – curiosity – and how it can be a game-changer for pet groomers. Bill reflects on his own journey and shares how being curious, always asking questions and wanting to understand more have helped him grow his business. While many groomers are naturally curious about grooming tools and techniques, Bil...

In this episode, Bill Betts chats with Diana Horvath, a grooming salon owner and the author of The Awakened Pet Groomer. Together, they explore something that many groomers struggle with – how to set healthy boundaries with clients and avoid burnout. Diana shares her personal story of how she got into grooming, and how over time she realised that constantly trying to please everyone was taking a t...

In this episode, Bill talks to Lobby, a former police officer and founder of Trojan Well Being, about something that affects more of us than we realise – mental health. Lobby shares how his own experience of trauma led him to set up Trojan Well Being, a business focused on helping others improve their mental well-being. He explains why Mental Health First Aid training is so important – especially...

In this powerful episode, Bill Betts speaks with Alexander Seery , founder of Shifts to Success , about how he went from a career in the police to becoming a successful entrepreneur and property investor. Alex shares what it was like working in law enforcement and how he started to feel frustrated by the lack of freedom and financial control. He noticed many of his colleagues felt the same – stuck...

In this exciting episode, Bill Betts is joined by Vicky , better known as The Pet Accountant, to talk all about the upcoming Pet Pro Expo – a brand-new business event for the pet industry. Vicky shares why she’s so passionate about this event. It’s not about product stands and freebies, it’s about learning how to run a better business . Whether you’re a pet groomer, dog walker, or daycare owner, t...

In this solo episode, Bill Betts shares a real-life story about a recent visit to the opticians – and how it made him reflect on customer service in pet grooming businesses. What started out as a simple eye test turned into a confusing, awkward experience full of disorganisation, mixed messages, and long waits. While everything technically got done, Bill walked away feeling deflated and frustrated...

In this episode, Bill Betts shares the inspiring story of Alexis , a pet groomer whose business has undergone a complete transformation, thanks to some smart changes and a willingness to try new things. Bill plays a clip from one of their recent coaching calls , where Alexis explains how she went from earning £1,800 a month to £6,000 a month , all while reducing her working week to just four days...

In this episode of the Pet Grooming Business Help and Support Podcast , Bill Betts sits down with Carl Armstrong , a life coach who helps people get more clarity and direction in both life and business. Carl talks about his own journey – leaving his admin job to become a life coach because he wanted to make a difference in people’s lives. He explains what life coaching actually is (and what it isn...

In this episode of the Pet Grooming Business Help and Support Podcast , Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business. Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet profess...

🎧 This Week’s Episode: In this episode of the Pet Grooming Business Help and Support Podcast , Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed. Bill shares a story from a chat he had with top business coach Daniel Priestley , where they talked about how many business owners find it hard to ask for help. Often, this mi...

🎧 This Week’s Episode: Talking Teeth with The Dog Tooth Fairy: In this episode of the Pet Grooming Business Help and Support Podcast , Bill Betts is joined by Anastasia , also known as The Dog Tooth Fairy . She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy. They chat about why pet dental hygiene is becoming a hot topic. Anastasia rec...

Photography plays a pivotal role in establishing a strong first impression for any pet grooming business. In this episode, I am joined by Edouard Demarly, a distinguished French professional photographer, who elucidates the significance of professional imagery in enhancing one's business image. We delve into the common trepidations associated with being photographed and explore effective strategie...

Business failures, as perceived in the realm of pet grooming, are not necessarily an indication of defeat, but rather an opportunity for growth and reflection. I, Bill Betts, elucidate the various challenges that pet grooming business owners may encounter, including redundancy and employee resignations. It is imperative to understand that these situations can serve as catalysts for necessary chang...