Doctor Demographics Podcast

These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly.  In this episode, Scott McDonald discusses what we see on the demographic playing field and how it will impact practice owners. 

Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All  races  and cultures deserve respect.  There is never a cause to violify one culture over another. More important  race , and culture are more important to heed. In my post, I said that I feared the Academy Awards may be putting too much attention on race  rather than on producing qual...

Let's face it, some sites are better than others. Here are some insider tips for what we are seeing in the marketplace.

I just had a debate with another demographer over the criteria of what makes a GREAT location for professional practice. We could NOT have been further apart. My colleague was adamant in this opinion that things are perfectly fine. Urban areas are flush with money. Crime statistics are overstated. Besides, crime is not really an issue in urban healthcare settings. If proper security is applied to...

In today's episode, Scott McDonald from Doctor Demographics discusses why some areas of the country just won't grow. It seems that the nation is putting obstacles in its way that make progress and advancement as a nation more difficult and unsure. For example, the administration seems to have no plan to deal with the waves of aliens expected this week. They seem unprepared for the energy crisis on...

One of the measures of the worth and viability of a practice site is simply this: Is it growing enough? By many measures, America overall is NOT growing enough. That includes population, income, property values, and sustainability. It is certainly possible to be lulled into a state of hopelessness. But this doesn't have to be your future, www. DoctorDemographics.com is available to research the si...

Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.

If you are looking for a location with children or teens, this is an ideal method. As the birth rate drops, this is is really proving a great predictive method of research.

It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically.  This episode is a follow-up to our episode on Framing Theory and Agenda Setting of a couple of weeks ago. The question is "How do you build credibility quickly and at a low...

Demographers have been redefining the urban sites around the United States to try to find locations with growth and money that will offer a good return on the investment if they should they be sold. The term that they have started using is the "near urban core." It requires a little more marketing and management sophistication than average but the return on the practice is excellent. This episode ...

When we are looking for favorable places to put a practice, we are often drawn to those sites that are allowing or encouraging growth, particularly those sites that are encouraging the construction of single family, owner occupied dwelling units. In some states (including California) this is becoming more expensive (assuming they are even possible.) Politicians don't like them for several reasons....

This episode deals with the question of competition saturation. How many other general dentists (for example) should cause concern for a doctor considering putting a new office in a neighborhood? The real question is how closely the two offices match up in their definition of their marketing mix (product, place, price, and promotion?) Experience would suggest that unless they are exactly the same,...

When I first started doing demographic and site analysis reports for doctors nearly 40 years ago, the art and science of this analysis were still pretty primitive. Things have changed in fairly significant ways. This includes the ways that we drew practice boundaries and interpreted the data.  This session talks about one of the BIG changes that have occurred: Zip Code definitions and drive times....

This week our episode deals with presenting the reasons the patient base should choose YOUR practice and how you can present the benefits of seeking can in a more persuasive manner. It is based upon tools we call Agenda Setting and Framing Theories and they are cutting-edge market research. They have been proven wildly effective in recent decades to help "move the needle" for healthcare practices...

Here is a recording of our Live Youtube stream where Mike Green talks about the 5 Keys for a Successful Practice Placement. He also answer a few live questions along the way from doctors who were on with us live. Want to join us for our next broadcast? We'll be live again next Friday at noon eastern on our YouTube channel found at this link: https://www.youtube.com/channel/UCxB3_hnovfETy3okc3yQudA...

To REALLY meet the healthcare wants and needs of a population, it is necessary to know them well. Otherwise, you will spend time and effort on activities and advertising that won't work. This episode starts with the basic assumption that too many doctors believe the ideal patient base will look like they do (fit their demographic profile). Their unique point of view will be lost as providers carry...

There are two paths of development going on in the world right now. They are diverging. The first is  localization . That suggests that systems are getting smaller and seem focused on businesses and practices that are smaller and more focused on people. Up until now, it appears we have been going toward more globalization. This is making systems (governments and institutions less responsive to peo...

What is the true potential of American healthcare when contrasted with Rival nations (such as China) which have been talking smack about the medical and dental programs in the U.S.? To be fair, the U.S. has been unrivaled in the world. By contrast, China (and others) have a great deal of political meddling get into their research and teaching. To make my case, we examine data on life expectancy to...

Right before our eyes, America's cities are being reinvented and reimagined. They are not what we have seen before. This short episode shows just how America is changing. The Davos Economic Forum Predicted (and Mandated) that Americans would prefer one direction for America's future. It seems that we are heading in a new direction entirely. Doctors should be aware that places they want to practice...

We want to explore how there exists a cross-over between Desirable Demographics and the attitudes within a patient base to purchase healthcare.  This episode explores those demographic factors.  In fact, we have even included a partial list of some U.S. cities that demonstrate these factors so you can see what kinds of places we are talking about.   They are not the fastest growing places nor are...

It might be desirable to concentrate only on those locations that are growing when choosing a place to practice. Still, that isn't always the best choice. Some areas may not be increasing in size, but they have favorable demographics (such as employment, age, or income). The locations that are showing "out-migration" are the ones we see as having the most risk. Three of these were once growing but...

This episode is about a rising trend in Healthcare Practice Locations. When I started Doctor Demographics, clients seemed obsessed with knowing the number of competing practices (and providers) in their neighborhood/ The demographic character of residents was not the important (according to them.) This has all changed, of course but as the costs of parking and site availability rose, another impor...

We've been getting a lot of questions on whether or not 2023 will be a good year to open a practice. The answer is, as it often is, it depends. In this episode, Scott McDonald goes through what signs to look for in a particular area to know if it is good time or not for that location.

I have not been publishing episodes on where to put a practice lately. But in my research, I have found two states that I have not discussed for a while that might be very promising given their favorable demographic character and extreme growth.  If someone was to ask me what are the two places in the U.S. that are emerging as places with low risk and high potential, I would mention Nevada (south...

I had a little BrainStorm Session with my Demographic Colleagues about the Mid-Term Election. Most of us came to the same General Observations. One of the big takeaways is that experts should really be cautious about claiming to know a great deal about the future of demographics in the U.S., we just don't have all the answers we thought we had. That does not sound hopeful, but it is true. These ve...