Micheal Green
Doctor Demographics Podcast
This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.
Author
Micheal Green
Category
Podcast website
Latest episode
Jun 17, 2026
Where to listen?
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Episodes
Urban, Rural, and Suburban Practice Sites. What works for YOU? - Doctor Demographics 16.11.2022 30:30
This episode has so much detail, we do not have a "Short Version." I had to be complete. I define the differences between these types of sites. In a nutshell, it is important to make the distinction early on that it is more than population size and growth rate. The rural sites are not necessarily more or less desirable. The biggest difference is in population density. Rural sites are more spread o...
BEWARE Amateur Demographics Video 09.11.2022 15:25
These episodes represent a word of caution regarding your source of demographic information on data and analysis. There are lots of amateur demographers who have entered the field recently. True, they may be well-meaning. These "newbies" are usually getting rehashed" data from a source within the Federal or State bureaucracy]that purports to tell you about changes in demographics. It isn't necess...
Niche Practice Locations 02.11.2022 27:51
As spaces for ideal practices become more difficult to locate (not to mention more crowded and expensive) finding a place that will serve all patient-bases is a growing challenge. Rather than locate the perfect place, doctors are encouraged to create practices that will meet the needs of more "specialized and specific" market segments. Thus, it makes sense to consider a " niche " practice." It...
Big Lies About Competition Ratios 12.10.2022 27:11
When examining the viability of a practice site, it is important to know how many competing providers (doctors) and practices there are. That much seems obvious. But we also have to acknowledge who the REAL competitors are within a practice area. In the case of healthcare, you should be aware that not all doctors/practices are true competitors. As an example, there is a significant difference in...
Is Practicing in Southern California a Dead Option? 23.08.2022 27:04
Several Clients have mentioned that Southern California is not looking so good as the place to purchase or to start-up a practice. Back "in the day," growth (and glamour) seemed eternal in the five mega-counties found in the area (Orange, San Diego, Riverside, San Bernardino, and Los Angeles Counties). For the first time EVER, the area is losing population. Among demographers, this has been known...
Is New York City a Viable Option for Doctors? 09.08.2022 38:25
We have been asked about the viability of New York City as a place to practice for a long time. We thought this might be a good time to clear the air and make a definitive statement on it right now. As the nation's largest city, it is certainly a viable option. Still, the City is losing (a little) a population of -0.3 % per year. From the standpoint of a very large and dynamic community, that is n...
Demographics and Politics Part 2 02.08.2022 26:56
This is the second episode of the Politics and Demographics podcast. Last week, we discussed the implications of how the Mid-Term Elections are going to affect doctors. Our theme was on the House of Representatives (Congress) and some of the changes that are likely to occur. This week we will consider what will likely change with a turnover, even by a single seat, in a 50-50 Senate. Polling...
Demographics and Politics Part 1 25.07.2022 33:00
In this episode, I discuss the specific aspects of demographics that are causing all the craziness. And it is worth considering in some detail how folks seem to want to look at politics as a "blood sport." No, I don't discuss much the morality of choosing one side or another. Assigning blame is unwise. But it is true that if you are going to choose an area to purchase or start a practice, some pla...
Practice Strategy for Race and Ethnicity 18.07.2022 22:11
In this episode, we have taken a deep dive into two concepts that will determine your future practice success or failure. Please understand: They are not mutually exclusive. Rather, they are factors of potential that doctors must understand. Many people (including doctors and practice owners) do not grasp. Even our competitors are a little foggy about their meaning. The first is the difference and...
The Hispanic Switcheroo 12.07.2022 26:56
I only wish there was sufficient time to discuss all I have learned about the Hispanic population in a single episode. Nevertheless, I have created a long and short offering about Hispanics that will provide a little insight into these important groups of people. Not a day goes by that we don't hear about their immigration numbers. The Southern Border is being crossed into the United States by eve...
Trends This Summer Doctors Should Know 28.06.2022 24:19
During the course of my work I read many articles and journals that apply to healthcare practice demographics. Much of the time, demographers form a consensus on the big picture. Often, these analysts and researchers can come to disagreements in their conclusions. You would expect nothing less. But to help our doctors, I have gleaned some factors that I think they should know to make wise decis...
Population Winners and Losers (and why) 21.06.2022 25:08
In the last couple of weeks, I have been asked by subscribers to the Podcast for the locations that are winning and losing population. Rather than break them down by states, I have looked at the Metropolitan Areas that the U.S. Census Bureau has identified as those that are likely to grow or shrink. It sometimes surprises them to see how much greater the loss to a densely populated area is relat...
Practice Locations with Promise for 2023 08.06.2022 43:44
Last week, we reviewed the "Places with the Kiss of Death."These are locations that I am strongly suggesting you NOT consider a start-up practice or a practice purchase. My reasoning is based upon the fact that their demographics are not looking particularly promising. This week, we are looking at sites in the United States that are looking more hopeful. These locations are economically strong...
Kiss of Death Practice Locations for 2023 Video 01.06.2022 40:37
Every year, we publish a list of the sites that are "Risky." We call these areas the " Kiss of Death " Sites. If you are considering one for purchase or a start-up, we want you to think twice. The factors that make these locations less-than-desirable, change each year. For example, in recent years, locations that had high unemployment were risky. But at this time, unemployment has not been a...
Pinpointing the Perfect Practice Location 18.05.2022 27:10
It has been true for a long time that brokers, realtors, and even demographers have considered only a very narrow number of factors in determining practice site viability. Traditionally, this may have been due to a misunderstanding of how to interpret the available data. We knew, for example, if the population surrounding a practice site was growing or shrinking. We certainly could tell if the c...
Marketing Your Practice in Today's Economy 11.05.2022 23:48
I believe (as many researchers do) that we are heading for an economic downturn soon. The only way to thrive during these times is to get the research and then make a plan and THEN you have to stick to it. That is what this episode is all about. But you need to make your plans soon!
The Idaho Wobble - And Why its Important (even if you're not in Idaho) 06.05.2022 11:09
What goes up will invariably come down. It is a basic law of gravity, economics, and demographics. We can simply not hope that things will stay the same (either good or bad). Frankly, we are at a time when it appears the World is sliding into a Recession. This has long been predicted. So, with this in mind, we have to assume that there is going to be a "wobble."
Foreign Migration Impacts to Your Practice 27.04.2022 30:25
This episode discusses the ways that you can work with these local and national trends to build a new patient base that is educated and ready to work. We will discuss the priorities of these migrants, where they might settle, and what you can do to attract them to your practice. Please be aware that Doctor Demographics can identify where the new immigrant residents are moving, what they want from...
Should You Open a Practice in the South? 12.04.2022 17:17
Go South Young Man! The national trend right now is to look at the southern end of the country for opening a new professional practice. There are many big cities that are growing there and there is tremendous attention from the doctor community. So, the big question is this: Should YOU Go South?
Practice Placement Secrets for Doctors 06.04.2022 24:39
Doctors often find themselves influenced by locations that OTHER doctors are considering for purchase or development. This session explains how this is both good and bad. It also features the parts of the U.S. that are good bets and those that are not. For more information, visit us at: https://doctordemographics.com
Retail As A Sign Of Best Place To Practice 22.02.2022 21:13
Finding a location is tough. But there are non-demographic factors that can offer you a serious hint about places that show potential for practice locations or may serve as a warning NOT to go there. This session is about how retail sales is a sign of the good or back potential for practice.
Evaluating Professional Plaza 15.02.2022 16:44
It has long been popular to place practice in a "Medical Plaza" for various healthcare offices. There was a sense of unity and protection for these practices. This podcast deals with the issues that you might keep in mind. But the rationale for these centers is shifting. This video is a must-see!
Borders and Barriers For Your Practice 08.02.2022 18:59
In order to do proper practice viability or best sites report, knowing a practice's borders and boundaries is all-important in order to offer geographic "context" for the site, Yes, we will discuss isochrones, proxemics, and centers of gravity. This is very useful stuff!
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