Do This, NOT That: Marketing Tips with Jay Schwedelson

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Behind", and more. Main Discussion Points: - The EU has reached a deal on a sweeping AI law called the AI Act. It will require companies to label AI-generated content and design systems so AI content can...

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories. Main Discussion Points: - First 2 weeks of January see low marketing performance; don't exp...

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap pr...

In this short episode, Jay and  Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and the never-ending barrage of holiday sales. Key Discussion Points: - SmileDirectClub abruptly shutting down despite huge marketing campaigns and leaving customers on payment plans responsible for...

In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for leveraging preheaders to improve email open and click-through rates. Main Discussion Points: - What is an email preheader and why it's important - Common mistake - only testing emails on desktop and not p...

In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of your company's newsletter program and learn tips and tricks to make it more engaging. Jay shares his own experiences, including variations in delivery, subject lines, and content, to help you rethink...

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and p...

In this episode of Do This Not That, Jay chats with Ashley Faus , Head of Lifecycle Marketing at Atlassian , about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams. Ke...

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotif...

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready t...

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube. Main Discussion Points: - Don't set a strict timeline for when you'll give up on a new business ide...

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well. Discussion Points: - On December 1st, Google is deleting inactive Gmail accounts that haven't been logge...

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insid...

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season. Main Discussion Points: - Non-formatted, authentic social media content (like selfies...

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connec...

In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question related to Thanksgiving. Listeners can expect tips on re-engaging dormant email subscribers and a lively debate on classic Thanksgiving dishes. Main Discussion Points: - Strategies for re-engaging dormant email subscribers through "verification" style...

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why cer...

In this episode, Jay interviews Kris Rudeegraap , Co-Founder and CEO of Sendoso , about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by b...

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question. Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins tha...

In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns. Main Discussion Points: - Open rates are still valuable as directional metrics, even though ab...

In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives. Main Discussion Points: - Why continuously pushing for internal changes to improve webinar registration is not always the right approach - Key things to consider before trying to optim...

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" pag...

In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming . They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences. Key Discussion Points: - Pop culture c...

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals. Main discussion points: - Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your co...

Introduction: This podcast episode is hosted by Jay , who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates. Main Points: -...