Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more. Main Discussion Points: - U...

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience. Main Discussion...

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind." Key Discussion Points: - Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows user...

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates. Main Discussion Points: - Naming content "guides" vs "ebooks" leads to 30% higher consumption rates - "Cheat sheets" outperformed "chec...

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank. Main Discussion Points: - Why Jay started a YouTube chann...

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week. Key...

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry,...

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice. Main Discussion Points: - Using "interjections" like "y...

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more. Key Discussion Points: - TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business cont...

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional o...

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job. Main Discussion Points: - Why high open rates but low click through ra...

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show. Main Discussion Points: - Apple's Vision VR headset presales sell out in 18 minutes - The best way to get video content watched via email marketin...

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley , the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practica...

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants. Key Discussion Points: - Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability - Still using non-en...

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future. Main Discussion Po...

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game. Main Discussion Points: - Talking about current events and trends like AI can dramatically boost engagement - Inc...

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding cal...

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content. Main Discussion Poin...

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance. Main Discussion Po...

In this episode, Jay interviews Alina Vandenberghe , the co-founder and CEO of Chili Piper , a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more. Main Discussion Points: - Getting initial customer validation by having prospects sign up and pay for a produ...

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's. Main Discussion Points: - The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consu...

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor. Main Discussion Points: - A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared t...

Description: In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine , recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from...

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison,...

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over time to grow his network. They also debate whether it's appropriate for families to send out holiday cards once the kids are grown. Main Discussion Points: - Jay spends 15 minutes a day, 3-4 days a we...