Do This, NOT That: Marketing Tips with Jay Schwedelson

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more. Main Discussion Points: - LinkedIn testing a dedicated video tab for short-form,...

In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement. Main Discussion Points: - Promoting webinar registration by showing limited spots available creates FO...

In this engaging podcast episode, Jay invites Brianna Doe , the CMO of Influence by Verbatim , a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails,...

In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay. Main Discussion Points: - Using AI li...

In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie. Main Discussion Points: - YouTube requiring creators to label AI-generated or altered content, with...

This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business. Key Discussion Points: Being consistent, especially with social media posting, can increase...

In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve , the Chief Marketing Officer of Marigold . They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, cu...

In this short episode, Jay , host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques. Ke...

In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day." Main Discussion Points: Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban Tik...

In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next. Key Discussion Points: - Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangibl...

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds , founder and CEO of Foundation Marketing , about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms. Main Discussion Points: - How to optimize AI content creation with ChatGPT - Embr...

This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content! Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts. Main Discussion P...

In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind. Main Discussion Points: - X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts - Hiding Instagram like counts can increase engagement by 40% - Google i...

In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time...

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Co...

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind. Main Discussion Points: - Using mystery and exclusivity in subject lines can lift open and click-through rates - Suspense is an effective tac...

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor. Main Discussion Points: - Instagram rolling o...

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email pr...

In this episode, Jay interviews Daniel Disney , a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast ! Key Discussion Points: - Personalization is key - taking just 3...

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows. Key Discussion Points: - Sign up for all of your competitors' email lis...

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers. Key Discussion Points: - Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 1...

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries. Main Discussion Points: - Using Gemini to summarize YouTube videos into different types of c...

This episode of Do This, Not That features guest Amanda Cole , Chief Marketing Officer at Bloomreach , an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping. Key Discussion Points: - How AI recommends...

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners. Key Discussion Points: - Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedb...

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons. Key Discussion Points: - Temu shopping app hits 100 million daily active users after s...