Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates. ================================================================= Best Moments: (01:37) The importance...

In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers. =======...

In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck , who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences. ================================================================= Guest Bio: Marco Steinsieck is the Head of R...

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends. Best Moments: (01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can li...

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows. Best Moments: (01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adob...

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials , a listen (and connect with me, Jay Schwedelson , on LinkedIn while you're a...

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini,...

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley , VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more! Best Moments: (05:54) The importance of using data to understand consumers while also respecting their privacy and...

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns. Best Moments: (03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average (04:03) Using full sentence CTAs instead of short phrases lead...

In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences. Best Moments: (01:04) Google delays...

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials , a listen (and connect with me, Jay Schwedelson , on LinkedIn while you're a...

In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently. Best Moments: (02:48) Don't preview or tell the audience you have more points coming — jump into y...

In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman , co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation. Best Moments: (01:06) Alex Lieberman on building a content subscription business (0...

In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids). Best Moments: (01:03) Avoiding pitfalls when setting up A/B tests to improve conversions (02:17) How much differentiation is enough for A/B tests? (05:14) 7 Tips To Reduce Spam Complaints (free downloadable) (...

This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson . In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more. Best Moments: (00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending l...

In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing: - Web push notifications - Expert host contributors - Interactive quizzes Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement. Best Moments: (01:05) Web push notifications — the marketing tool you're probably overlo...

In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield , an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is...

In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts. You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of cla...

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough , Director of Product and Content Marketing at CoLab Software . They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable. Key Discussion Points: Why email marketing is an under-leverag...

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rate...

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event. Key Discussion Points: - The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or...

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel. Main Discussion Points: - LinkedIn launched connected TV (CTV)...

In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims. Main Discussion Points: - Putting "101" in emails...

In this episode of the Do This, Not That podcast with Jay , President at SeQuel Response , Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying. Key Dis...

In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers. Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies...