Do This, NOT That: Marketing Tips with Jay Schwedelson

This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge. Main Discussion Points: - Many comp...

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance. - Jay explains...

In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost . They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows.  Main Discussion Points - Sending more targeted, personalized em...

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages,...

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing content, email marketing, and promotions for the busy Q4 period through tactics like focusing on the upcoming year, leveraging seasonal and holiday-related keywords, and creating 2024 calendars. As we ent...

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla , co-founder and CEO of email design platform Knak , about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences. Main D...

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started. Key Points: - LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your...

In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA buttons can greatly impact performance, and shares tips for optimizing your buttons to drive more clicks and conversions. Listeners can expect to learn easy ways to improve their CTAs. Main Discussion Points: - Using words th...

In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts. Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emai...

In this episode, Jay dives into the world of content marketing and the power of repurposing.  Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts.  Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content.  Plus, get ready for some fascinating discussions on p...

In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, chan...

In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability. Br...

In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements. His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing." Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algor...

Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting," Jay explains, emphasizing the importance of identifying what truly works in the conte...

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world. Prepare to contemplate crucial questions such as: - How does Artificial Intelligence serve as a tool for faster and more effective...

Unsubscribes are GREAT for marketers! People only unsubscribe from emails primarily for 2 reasons. Their life has changed and they are no longer in market They forgot about your company and are cleaning up their inbox But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward. Jay advises against ov...

The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers. And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that. Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior. Nancy explains that people are more likely to take act...

A 10% conversion rate is terrible. But currently, we celebrate it. And there is definitely a better way to convert traffic on your landing pages. In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates. He provides actionable tips such as: Removing distractions like your main site navigation Using multi-step forms Incorporating soci...

In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients.  He provides tips for optimizing the start of the subject line, such as: Including the offer or main message at the very start of your subject lines Starting with a number (avoiding numbers ending in zero or five) Capitalizing the fir...