Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience. ================================================================= Best Moments:...

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates. ================================================================= Best Moments: (...

In this episode, host Jay Schwedelson interviews Teddy Cheek , a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his...

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends. ================================================================= Best Moments: (01:15) In-N-Out Burger and fast food preferences (02:16) High unsubscribe...

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture. ================================================================= Best Moments: (00:28) Rise in digital ad costs due to the upcoming presidential election (02:02) Increased weekend traffic from VP level and above contacts (03:28)...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape. ================================================================= Best Moments: (00:31) Discussion about eating habits while traveling (02:01) Ma...

In this episode of Do This, Not That , host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference. ================================================================= Best Moments: (00:40) Introduction to AI trigger words and their impac...

In this episode, host Jay Schwedelson interviews Dave Gerhardt , founder of exitfive , about how to build thriving online communities and manage the balance between entrepreneurship and personal life. ================================================================= Best Moments: (00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive (03:01) Leveragi...

In this episode of Do This, Not That , host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks. ================================================================= Best Moments: (01:09) Work-related question from Becky in Minneapolis (02:27) Myth about the best times to send email marketing cam...

In this episode of Do This, Not That , host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip. ================================================================= Best Moments: (01:04) Stonyfield Organic's "Toxic Free El...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success. ================================================================= Best Moments: (01:23) Jay discusses the value of failure and his philosophy on regret vs. fail...

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period. ================================================================= Key Discussion Points: (00:40) The most important time for database growth and why it...

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies. ================================================================= Best Moments: (00:49) Kristen's role at RingCentral and her journey in the event tech industry (04:31) Explore how journey mapping can provide deeper insights into att...

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas. ================================================================= Best Moments: (01:34) How client logos and awards can influen...

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette . =========================================================...

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success. ================================================================= Best Moments: (01:47) Understanding the role of analyzing your competitors' actions (02:04) Why it's crucial to go through your comp...

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates. ================================================================= Best Moments: (00:40) What aspirational marketing is and why it's effective (02:00) Statistics showing how aspirational subject lines outperform others (02:15) Examples of asp...

In this episode, host Jay Schwedelson sits down with Kara Trivunovic , Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications. ======================================...

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions. ================================================================= Best Moments: (01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update (02:34) How the iOS 18 update might affect...

In this episode of Do This, Not That , host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event. ================================================================= Best Moments: (00:56) Instagram's New Feature : Discussion about Instagram's new feature that allows comments on Stories, and how thi...

In this episode of The Bathroom Break , Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it. ================================================================= Best Moments: (00:49) Daniel's Medium Experience : A quirky start with a medium's unconventional business approach (02:24) The...

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content. ================================================================= Best Moments: (00:40) Unscalable tactics and their impor...

In this episode, host Jay Schwedelson interviews Dennis Kelly , the CEO and Co-Founder of Postalytics , a company that automates direct mail marketing. ================================================================= Best Moments: (04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies (04:37) Jay frames the conversation around direct mail automation and how it...

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle. ================================================================= Best Moments: (01:10) A first-hand account of Jay's brush with nature's unpredictability (02:13) Exploring the key elements of 2025 marketing strategies, with a f...

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show. ================================================================= Best Moments: (00:40) Jay sets the stage for an insightful discussion on marketing and media trends (01:03) Exploring consumer behavior and effective strat...