Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies. ================================================================= Best Moments: (00:30) The Rise of Short-Form Video : How short-form video is transforming B2B marketing landscapes (01:07) Jay’s Link...

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost. Best Moments: The F-Name Episode: Personalization That Works Using first names in subject lines only l...

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel . They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns. ================================================================= Best Moments: (01:48) Is Threads (the Meta app) the next big thing or a waste of time? (02:30) The benefi...

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding email marketing metrics after changing email sending...

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates! ================================================================= Best Moments: (00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time (03:01) Apple iOS 18 Upda...

In this episode of The Bathroom Break , hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas. ================================================================= Best Moments: (01:20) Piggybacking Off Popular Posts: How to spark inspiration by buildi...

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research. Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it! ================================================================= Best Moments...

In this episode, host Jay Schwedelson interviews Lisa Hake , Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut. ================================================================= Best Mome...

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry! ================================================================= Best Moments: (01:07) Why did a 50% discount campaign underperform compared to a 30% discount? (02:05) The surprising psychology behind discounts, reviews, and pricing (07:16) Th...

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey . Jay also shares his top Vince Vaughn movie picks! ===========...

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic. ================================================================= Best Moments: (00:54)...

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively. ================================================================= Best Moments: (00:40) Jay discusses re-engagement campaigns and their drawbacks (01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns...

In this episode, host Jay Schwedelson interviews Mike Montague , the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed." ================================================================= Best Moments: (02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting (05:02) Mike emphasizes the importance of ha...

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners. ================================================================= Best Moments: (01:41) Work question: Is last-touch attribution the best or right way of measuring ROI? (06:33) Ridiculous question: What do you think about the upcoming m...

In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI. ================================================================= Best Moments: (00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team a...

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing. ================================================================= Best Moments: (01:00) The importance of social proof, testimonials, and UGC in today's marketing landsc...

In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results! ================================================================= Best Moments: (00:42) The impo...

In this episode, host Jay Schwedelson is joined by Jess Cook , Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence. ================================================================= Best Moments: (04:51) How to better create your next content calendar (08:01) Leaving blank spaces in the content calendar for...

In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers. Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences. ================================================================= Best Moments: (01:36...

In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!? ================================================================= Best Moments: (00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rathe...

In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world. Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today! ================================================================= Best...

In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language. ================================================================= Best Moments: (01:25) The value of unconventional grammar and misspel...

In this episode, host Jay Schwedelson interviews Nate Frick , the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform. ================================================================= Best Moments: (03:03) Explanation of zero-party data and its importance for personalization (05:11) The difference between zero-party data and first-party data (07:20) Nate's r...

In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener. ================================================================ Best Moments: (01:57) Using AI for competitive analysis and creating graphical comparison tables (03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "A...

In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life. ================================================================= Best Moments: (01:00) Advice on being cautious of inflated metrics on social media platforms due to current events (01:28) A look at the social media platf...