Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season. ================================================================= Best Moments: (02:50) B2B marketing...

In this episode of Do This, Not That , host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ================================================================= Best Moment...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Guy Hanson , Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Difference between email delivery and deliverabilit...

In this episode of Do This, Not That , host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries. ================================================================= Best Moments: (01:41) Best time to send emails (02:35) Relationship between email frequency...

In this episode of Do This, Not That , host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations. ================================================================= Best Moments: (00:59) Introduction of iOS 18.1 and its implications for marketers (02:...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience. ================================================================= Best Moments: (02:03) Using social media, especially LinkedIn, to drive event...

In this episode of Do This, Not That , host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances. ================================================================= Best Moments:...

In this episode of Do This, Not That , host Jay Schwedelson welcomes George B. Thomas , a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth. ================================================================= Best Moments: (02:01) George's early life and challenges (04:28) Ge...

In this episode of Do This, Not That , host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows. ================================================================= Best Moments: (01:05) Work-related question from Alex about LinkedIn messag...

In this episode of Do This, Not That , host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind . =======================================================...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor. ================================================================= Best Moments: (01:09) Jay's upcoming role as an adjunct professor at the University of Florida (02:57) D...

In this episode of Do This, Not That , host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers. ================================================================= Best Moments: (00:54) Introduction to domain frequency and its impact on marketing (01:38) How to run a domain frequency report on your data...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Beth O'Malley , a renowned email marketing expert, to discuss email auditing and best practices. ================================================================= IMPORTANT : The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www. CertifiedGURU.com . ===...

In this episode of Do This, Not That , host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format. ================================================================= Best Moments: (01:57) Question about running B2B ads on Facebook (03:33) Effectiveness of Facebook for B2B marketing (04:34) LinkedIn's success for cons...

In this episode of Do This, Not That , host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers. ================================================================= Best Moments: (00:59) Perrier's marketing challenge due to contamination issues (01:50) Qantas Airlines' in-flight entertainment mishap (02:38) Pinterest's...

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences. ==============...

In this episode of Do This, Not That , host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument. ================================================================= Best Moments: (00:40) Introduction to...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Micki Howl , Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (05:33) Definition and pillars of relationship mar...

In this episode of Do This, Not That , host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits. ================================================================= Best Moments: (01:07) Work question from Davie in Dublin, Ireland (02:08) Tips for growing LinkedIn fol...

In this episode of Do This, Not That , host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference. ================================================================= Best Moments: (00:58) Harris Poll research on Gen Z social med...

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others. =====================================...

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strateg...

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick , VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. =================================================================...

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture. ================================================================= Best Moments: (00:19) Mention of featuring insights from top marketin...

In this episode of "Do This, Not That" , host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings. ================================================================= Best Moments: (00:58) Companies pushing for return to office (01:49) KPMG survey on CEOs' expectations for return t...