Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal struggles with dealing with colds. 🥶 ================================================================= Best Moments: (00:40) Introduction to landing page optimization (02:15) Why personalized CTA buttons...

In this episode of Do This, Not That , host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to! ================================================================= Best Moments: (00:40) Introduction to hidden gold...

In this insightful episode of Do This, Not That , Jay Schwedelson sits down with Dahlia El Gazzar , a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions. ================================================================= Key Di...

In this episode of Do This, Not That , host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife. ================================================================= Best Moments: (01:15) Jay’s experience with trying...

In this episode of "Do This, Not That" , host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI through Perplexity.ai, and offers his recommendations for romantic movies to watch this Valentine's Day. ================================================================= Best Moments: (01:08) Valenti...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists. ================================================================= Be...

In this episode of Do This, Not That , host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results. ================================================================= Best Moments: (00:49) Th...

In this episode of Do This, Not That , host Jay Schwedelson welcomes David Walsh , CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn. ================================================================= Best Moments: (00:58) Introduction to Limelight and David Walsh's background (02:01) David's journey to becoming an entrepreneur (05:59) Expl...

In this episode of Do This, Not That , host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating. =============================...

In this episode of Do This, Not That , host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun. ===================...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspectiv...

In this episode of Do This, Not That , host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event. ==================================================...

In this episode of Do This, Not That , host Jay Schwedelson interviews Ian Dewar , Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction. ================================================================= Best Moments: (00:46) Introduction of Ian Dewar and his role...

In this episode of Do This, Not That , host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor . ================================================================= Best Moments: (01:37) Uncommon but e...

In this episode of Do This, Not That , host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers. ================================================================= Best Moments: (00:57) TikTok's...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and dive into the quirky world of childhood collections and creative hobbies. ================================================================= Best Moments: (00:51) Discussion about childhood collections...

In this episode of Do This, Not That , host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance. ================================================================= Best Moments: (00:47) Introduction to the topic of work-life balance (01:15) Challenging the idea of a...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Taylor Raffa , the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment. 🎶 Check out Weekend Lover , Taylor Raffa's playlist on Spotify. ================================================================= Best Moments: (00:40) Introduction of Taylor Raffa and Semrush (04:00) Explan...

In this episode of Do This, Not That , host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits. ================================================================= Best Moments: (01:42) Addressing the impact of AI on search results (03:46) Di...

In this episode of Do This, Not That , host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise. ================================================================...

In this episode of The Bathroom Break , hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation. ================================================================= Best Moments: (01:00) The unexpected re...

In this episode of Do This, Not That , host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights. ================================================================= Best Moments: (00:40) In...

In this episode of Do This, Not That , host Jay Schwedelson interviews AJ Wilcox , a LinkedIn ads expert and founder of B2Linked.com. They dive into the world of LinkedIn advertising, debunking myths, exploring strategies, and offering actionable insights for marketers aiming to leverage the platform effectively. ================================================================= Best Moments: (00:4...

In this episode of Do This, Not That , host Jay Schwedelson tackles two diverse questions in the "Ask Us Anything" segment. He shares insights on gathering customer feedback using AI-powered open text forms and wraps up with rapid-fire dating advice for listeners. ================================================================= Best Moments: (01:27) How to get more input from customers and prospe...

In this episode of Do This, Not That , host Jay Schwedelson dives into current events and their impact on marketing strategies. From navigating crises like the California wildfires to exploring the potential TikTok ban, Jay shares insights on adapting to shifting landscapes. He also sprinkles in some lighthearted pop culture updates. ================================================================...