Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Bathroom Break , hosts Daniel Murray and Jay Schwedelson dive into the concept of clickbait in marketing. They share insights on crafting effective hooks and engagement strategies across various platforms while discussing trends in video content and social media updates. ================================================================= Best Moments: (01:10) Jay's family meal pla...

In this episode of Do This, Not That , host Jay Schwedelson breaks down the best offers to send at different times of the year for both B2B and consumer marketing. Drawing insights from a recent study on offer performance, Jay provides actionable tips to help marketers optimize their timing and strategies. ================================================================= Best Moments: (00:44) Intr...

In a compelling new installment of Do This, Not That , Jay Schwedelson introduces the "My Path" series by featuring Geoff Schiller , Chief Revenue Officer at Vox Media. They explore Geoff’s illustrious career in media sales, his leadership philosophies, and his work-life integration. ================================================================= Key Discussion Points: (00:40) Launch of the "My...

In this episode of Do This, Not That , host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. Covering both work-related and personal queries, Jay dives into email marketing automation strategies and even shares his thoughts on modern teenage dating practices. ================================================================= Best Moments: (01:31) Question about email mar...

In this episode of Do This, Not That , host Jay Schwedelson dives into the latest marketing trends, industry insights, and pop culture updates for the week. From TikTok's quirky JCPenney trend to updates from CES and upcoming TV shows, Jay shares his thoughts and actionable takeaways. ================================================================= Best Moments: (00:56) The holidays are over, and...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies and personal reflections for the new year. They share insights on email performance trends, tackling low-hanging fruit tasks, and leveraging unique marketing opportunities in January. ================================================================= Best Moments: (00:41) New Year reflection...

In this episode of Do This, Not That , host Jay Schwedelson discusses the importance of effective call-to-action (CTA) buttons in marketing and shares valuable insights on how to optimize them for better results. ================================================================= Best Moments: (00:45) Introduction to the ultimate call-to-action button episode (01:26) The difference between call-to-a...

In this engaging episode of Do This, Not That , Jay Schwedelson hosts Jeffrey Eisenberg , Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion...

In this episode of Do This, Not That , host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits. ================================================================= Best Moments: (01:24) Why LinkedIn automation programs should be avoided...

In this episode of Do This, Not That , host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates. ================================================================= Best Moments: (01:05) Introduction of SearchGPT and its potential impact on Google's search dominance (02:25) ChatGPT's...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time. ================================================================= Best Moments: (01:00) New Year's Eve plans and opinions (01:43) Discussing marketing m...

In this episode of Do This, Not That , host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic. ================================================================= Best Momen...

In this episode of Do This, Not That , host Jay Schwedelson interviews Ryan Alford , a successful marketer and podcaster, about his career journey and insights into the podcasting industry. ================================================================= Best Moments: (00:55) Ryan's background and early career in advertising (02:28) Ryan's transition from agency work to entrepreneurship (05:27) D...

In this episode of Do This, Not That , host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes. ================================================================= Best Moments: (01:37) Question about double opt-in for newsletters (02:57)...

In this episode of Do This, Not That , host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture. ================================================================= Best Moments: (00:56) Introduction of SearchGPT, a new search tool from OpenAI (02:04) Growth of Threads, Meta's Twitter-like app (03:10) Kimberly Clark's unusual rebranding...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space. ================================================================= Best Moments: (01:05) Jay discusses the trend of wea...

In this episode of Do This, Not That , host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns. ================================================================= Best Moments: (01:07) Why marketing performance is poor in early January (01:51) Data on email click-through rates in January...

In this episode of Do This, Not That , host Jay Schwedelson interviews Lindsay Rutledge , Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team. ================================================================= Best Moments: (01:18) Lyndsay's backg...

In this episode of Do This, Not That , host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners. ================================================================= Best Moments: (01:24) Discussing the impact of negative feedb...

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic fo...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing. ================================================================= Best Moments: (00:07) Introduction to the new special seri...

In this episode of Do This, Not That , host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking. ================================================================= Best Moments: (00:59) Definition of public spea...

In this episode of Do This, Not That , host Jay Schwedelson interviews Zachary Galia , the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams. ================================================================= Best Moments: (00:4...

In this episode of Do This, Not That , host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes. ================================================================= Best Moments: (01:34) Marketing tactics that no longer perform well (02:24) Fi...

In this episode of Do This, Not That , host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news. ================================================================= Best Moments: (01:02) X (formerly Twitter) releases Gro...