Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank . Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget. ================================================================= Best Moments: [00:00:40] Small budget, big impact marketing strategies [0...

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Daniel Rowles , CEO of Target Internet and host of The Digital Marketing Podcast , to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management. ==============================...

In this episode of Do This, Not That , host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events. ================================================================= Best Moments: (01:02) Work-related questi...

In this episode of Do This, Not That , host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead. ================================...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences. ================================================================= Best Moments: (01:00...

In this episode of Do This, Not That , host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth. ==============================================...

In this episode of Do This, Not That , host Jay Schwedelson interviews Todd Tuchek , from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting. ===============================================================...

In this episode of Do This, Not That , host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain. ===================================================...

In this episode of Do This, Not That , host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins —Jay offers timely insights and advice for marketers of all stripes. ================================================================= Best Moments (...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively. ================================================================= Best Moments: (00:56) Discussio...

In this episode of Do This, Not That , host Jay Schwedelson welcomes #1 Marketing Expert in United States -  Amy Porterfield . They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics.  Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the be...

In this episode of Do This, Not That , host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations. ================================================================= Best Moments: (00:40) Introduction to subject line tactics (01:37) Using hours instead of days in subject lines (02:14) Incor...

In this episode of Do This, Not That , host Jay Schwedelson tackles questions from marketers working in conservative or “boring” industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships. ================...

In this episode of Do This, Not That , host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes—including a memorable moment with Patrick Dempsey—and wraps up with entertainment updates you won’t want to miss. ============================================...

In this episode of The Bathroom Break , hosts Jay Schwedelson and Daniel Murray dive into LinkedIn’s newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform. ================================================================= Best M...

In this episode of Do This, Not That , host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation. ================================================================= Best Moments: (01:16) Instagram carousel posts are losing engagem...

In this episode of Do This, Not That , host Jay Schwedelson interviews Kate DiLeo , an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors. ================================================================= Best Moments: (01:02) I...

In this episode of Do This, Not That , host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments. ================================================================= Best Moments: (01:04) Work-related question about avoiding burnout (...

In this “What’s Up This Week” segment of Do This, Not That , host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop! ================================================================= Best M...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans. ================================================================= Best Moments: (01:1...

In this episode of Do This, Not That , host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh. ================================================================= Best Moments: (00:40) Introdu...

In this episode of Do This, Not That , host Jay Schwedelson talks with Matt Bettis , Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for s...

In this episode of Do This, Not That , host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold’s Consumer Trends Index report and the upcoming Eventastic virtual event. ==================...

In this episode of Do This, Not That , host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This Week" segment. From LinkedIn scams to new content in the entertainment world, Jay keeps listeners updated with what’s happening now and what to watch for next. ==========================================...