Do It My Way Podcast

When I first started D2 Branding, the #1 thing I was tracking was my revenue! After all, we are in business to make money, which lets us make an impact on those we love. My goal was to reach $100,000 a month and become a MILLION DOLLAR BUSINESS! That sounded so great! Once we hit that goal, I was so excited but also confused on why I didn't have extra money in the account. The problem: my expenses...

We have all been there, you are the founder of your company and sometimes you feel like the only one who can do all of the tasks and the one that cares the most. One of the hardest transitions in my career has been going from a founder to a CEO.   Many times as founders we are solopreneurs doing everything for the business until we are able to hire our first team member. It can be hard to transiti...

In this vibrant episode of The DO IT MY WAY Podcast, we sit down with Crystal Smith, personal stylist, business owner, mom, and franchisee of House of Colour, to talk style, boundaries, and building a business that works with your life—not against it. Crystal shares how she turned a curiosity about color theory into a full-blown business helping women feel confident in their own skin. From using t...

I have been thinking a lot about business partnerships lately. I am contemplating partnering up on a business right now and I have a client who is in the process of partnering with her best friend. It all sounds so fun and when you are in the honeymoon phase when all you can think about is making money and having fun!  This is all true, you CAN make money and you WILL have fun, but not every day i...

It's not every day you get to Zoom with Martha Stewart — the original influencer long before Instagram was even a thing. I was honored to be able to hear her speak this week through the Entrepreneurs Organization sharing her wisdom. She is so inspiring! Did you know she is 83-years-old? Whaaaaat??? I recently watched her Netflix documentary, which gave me a whole new level of respect for her legac...

What if you shifted your mindset from scarcity..."We need to make budget cuts" to abundance..."How can I make more money?"   This important mindset shift could be the difference in you creating a million dollar business. I recently met with a client that lost a contract that was a significant part of their monthly income. She immediately went to a scarcity mindset talking about laying off a staff...

From sewing bridesmaids dresses to collecting recipes and stories from around the world, Chef Shannon Smith's journey is anything but ordinary. In this episode, she shares how a volunteer opportunity changed her life, leading to a career that's taken her to 54 countries, inspired a cookbook, and created one-of-a-kind experiential dinners that bring people together around the table. Shannon opens u...

The world today is more distracting than ever! Every five seconds I feel like I get a notification of a text, email, phone call, or social media letting you know someone is engaging with your posts. It can be downright exhausting and your brain goes into overload if you don't manage it. My life seems so busy right now with two kids moving home from college, grad parties, trying to sell my Dad's ho...

We've all been there where people reach out and ask you "Can I pick your brain" about your area of expertise. If it's a friend, that is one thing. But when strangers do that and expect hours of your time, it feels disrespectful. It is a tricky thing to navigate as they may be a potential client, but you can't spend hours of your day going to coffee and lunches for strangers to "pick your brain."  ...

We have all been there, you think you can do something yourself to save a buck. Problem is you end up spending your valuable time trying to figure out something you have no knowledge of to avoid spending money and it ends up costing you way more money in the long run.   A guy called me over the weekend asking for advice on creating a new website for him because his girlfriend created the first one...

There are times in life when the unexpected happens and family becomes a priority over work. My sweet Dad was recently diagnosed with brain cancer and after a long, courageous battle, spent a week on hospice and peacefully passed. This was not something I could plan, but as soon as he entered hospice, I knew I needed to spend every waking moment with him until he passed. Work had to wait. I hadn't...

I sat down with powerhouse entrepreneur TJ Woodberry, who built a $36 million business in her twenties—then walked away to prioritize her health, happiness, and purpose. TJ shares how she went from selling cars in high school to running a global export business, and how a personal wellness journey inspired her to create Poppi's Spa—one of Tulsa's most luxurious, experience-driven destinations. Her...

I met with a wellness company the other day to pitch a marketing plan. They needed leads ASAP and I could have just pitched a Facebook + Instagram ad campaign and got the business, but that is not what they needed. Their website had no human connection, no emotion, just scientific facts about their product that no one will relate to. I suggested they do a website rebrand and add real stories of ho...

I just had a friend who lost her entire house and everything in it in the recent fires we had in Oklahoma. Such an incredibly devastating thing to lose all of your children's baby books, your wedding ring, your daughter's wedding dress for her upcoming wedding, your parents and grandparents family heirlooms, not to mention every single thing you own. Experiencing a fire that destroys everything ca...

What if I told you that you have been missing out on the one thing that would bring you time freedom and financial freedom to live life on your terms with no regrets, hesitation or fear?  There is one thing and one thing only to create time freedom to spend more quality time with your family and financial freedom so you don't have to be dependent on anyone and can make financial decisions without...

What makes a truly great leader? Tracy Spears—leadership coach, speaker, and author—believes it's not about having all the answers but about how you make others feel in your presence. In this episode, she shares the biggest leadership lesson she learned as a college softball player at OU, why humility is the key to exceptional leadership, and how meeting people where they are is the secret to incl...

Last week I had the pleasure of speaking to Oklahoma State University entrepreneurship students in a class called The First 100 Days of Launching a Business. Nothing energizes me more than being in Stillwater on campus with smart students ready to take on the world!   The first 100 days of a startup are critical for setting a strong foundation. Here's  a few of the tips I shared with these student...

Just when you think you have your marketing down, a new trend starts getting traction and you feel like you are missing out if you don't jump on it! I remember when my daughter told me skinny jeans were out and I had just spent $200 on a really cute pair! It made me question my purchase because we all want to be on trend!   In marketing, things change as fast as the skinny jean trend, so you have...

Who's really on your team when things get tough? Adversity has a way of exposing who's truly invested in your business and who's just along for the ride. The real question is:   👉 How do you attract MVP team members—the ones who step up when it matters most?   👉 What can you, as a leader, do to reward and retain the ones who go the extra mile?   👉 How do you spot the weak links  before  a crisi...

From rewriting school curriculums as a teacher to taking charge of her own health, Jeanna Lichtenberger has always done things her way. In this episode, she shares how a life-changing health journey led her to holistic wellness, getting off medication, and ultimately building multiple businesses around helping others heal. Jeanna gets real about overcoming fear, finding her voice in business, and...

Are You Chasing Followers Instead of Clients? Let's be real—followers don't pay the bills… clients do. Yet, so many entrepreneurs focus on likes, views, and comments instead of what actually matters: building a brand that attracts paying customers.  In this episode of the DO IT MY WAY Podcast I'm breaking down:   ✅ How to convert attention into revenue   ✅ The difference between vanity metrics &...

Are you a high-level female CEO or entrepreneur looking to expand your reach, attract dream clients, and position yourself as a leader in your industry?   You already have the expertise, the influence, and the vision. But are you leveraging your  voice  to scale your impact?     Here's the truth: You need to own your platform!  In the latest episode of the DO IT MY WAY Podcast, I share three reaso...

We all face adversity in life and sometimes everything seems to hit you smack in the face all at once. Times of adversity teach you  what  is important in life and who is truly in your corner.   Can you imagine hearing the words, "you have  brain   cancer ?" That is  what  happened to my Dad right after Christmas. It wasn't anything we were expecting because he didn't really have any major symptom...

Dawn Chesser was a stay-at-home mom when life threw her an unexpected challenge—cancer. But she didn't just fight; she found a new purpose. Out of her own kitchen, she created Sixth Day Snacks, starting with her homemade salsa. What began as a side hustle to pay off medical bills has now grown into a thriving family business. In this episode, Dawn shares her powerful story of resilience, reinventi...

One way I am going to elevate my game in 2025 is to surround myself with successful entrepreneurs that are 3-4 steps ahead of me by joining a mastermind. There's no better way to elevate every area of your life than to hang around people doing what you want to do!   Are you wanting to get in shape and feel great in the new year? Join a gym or online fitness community and get going!   Are you wanti...