Do It My Way Podcast

What if the fastest way to grow your brand is to stop trying to reach everyone? In the latest episode of the DO IT MY WAY Podcast, we dive into the power of niches and why the most successful brands are built for the few, not the masses. Inspired by the concept of Riches in Niches, we unpack why clarity beats scale and why community beats clicks every time. I share a real coaching story from this...

As entrepreneurs, we love the thrill of building something from nothing. The big vision. The creativity. The hustle. I love living in that space! Dream Big! Figure out how to implement later (haha typical entrepreneur)! This has worked well for me for many years, but it's time to tighten up the processes and scale, which means I've got to move out of the way and let my team create processes for ef...

Kristy DeBoer is a storyteller at heart, and her journey feels especially powerful at the start of a new year. From working in TV news to motherhood, sobriety, and launching KED Styled, Kristy shares what it looks like to truly choose yourself. At 39, she stopped drinking and found clarity, confidence, and freedom. In this episode, she talks about confidence as an energy, doing a personal life aud...

As we close out the year, many female entrepreneurs are still moving at full speed, managing clients, solving daily problems, and keeping the business running. The day to day often takes over, and long term planning becomes something we tell ourselves we will get to later. In the latest DO IT MY WAY podcast episode, I talk about why stepping away to create a strategic plan is one of the most impor...

Over the weekend, our team at D2 Branding had the opportunity to support several local charity events as sponsors. It reminded me how powerful it is when businesses show up for their communities. These events were more than fundraisers. They were a chance to connect with inspiring people, support important causes, and live out the values we talk about every day. In this episode, I break down why a...

Macy Snyder-Amatucci is businesswoman, mom, and owner of Tulsa's iconic Mayo Hotel. Macy shares how motherhood made her a better leader, why her mantra "GSD" drives everything she does, and how one historic renovation helped redefine Tulsa's future. From turning your brain all the way on to pushing through the final 10% of any project, Macy's wisdom is equal parts practical, inspiring, and refresh...

This Thanksgiving, I'm not dropping a recipe or a table-decor checklist. I'm giving you something way more powerful: A reminder that gratitude is one of the most strategic tools a woman can have in business. In this week's  DO IT MY WAY  episode, we go beyond "be thankful" and talk about gratitude as: A mindset advantage A resilience tool for ambitious women A leadership superpower A business grow...

If you've ever felt stuck, heavy, or overwhelmed, you're not alone and you don't have to go through it in silence. We are going to talk openly about depression, motivation, and burnout… and how intentional movement can help you feel more grounded, present, and alive again. This episode blends science-backed insight, real stories, and simple tools to help you reconnect with your body and reclaim yo...

As women entrepreneurs and CEOs, our boundaries and priorities evolve with every phase of life and business. What you need in your startup hustle years isn't what you need when you're leading teams, raising families, or building legacy work. In this episode of the  DO IT MY WAY Podcast , we're diving deep into how to set boundaries that honor the  season you're in,  whether your focus is impact, m...

Kim Roxie, Founder of LAMIK Beauty, joins Deedra to talk about turning purpose into a product and redefining beauty. From creating the first eco-friendly, vegan makeup line for women of color to overcoming obstacles that once labeled her "at risk," Kim's story is proof that the most powerful beauty comes from within. This is a conversation about courage, calling, and showing up exactly as you are.

Ever have one of those weeks where everything that  could  go wrong… does? Websites crash. Clients leave. A project costs you way more than you quoted. And suddenly, you're wondering why you ever signed up for this entrepreneurial roller coaster in the first place. In this raw and honest episode, I pull back the curtain on a week that tested every ounce of my patience as a digital marketing agency...

Before you spend a dime on ads or send anyone to your website, you need to get your brand right. In this episode, we're breaking down why branding is the foundation of every successful marketing strategy. You'll learn how a strong brand builds trust, creates clarity, and makes every marketing dollar work harder. From defining your voice to crafting a visual identity that connects emotionally with...

Your story is more than your past—it's your most powerful business tool. In this episode, I break down how to craft authentic, strategic stories that connect, inspire, and convert. Learn how to share your journey, highlight your expertise, and build a personal brand that resonates in a world where people crave real human connection. I will also share five different types of brand stories that will...

Ready to take control of your destiny and build a business that reflects  you —not someone else's rules?  DO IT MY WAY  is the podcast for ambitious women who are tired of fitting into molds and ready to create a personal brand business that thrives on authenticity, strategy, and heart. Check out the latest episode as I share real stories, actionable advice, and insights on how to own your story,...

This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She revea...

As a CEO, you are more than the leader of your company—you  are  the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, yo...

Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett's book  The Power of One More  — a powerful reminder that the life you want is closer than you think. I love this book because it's not about massive changes — it's abo...

As CEOs and entrepreneurs we're masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into the common blind spots coaches face, why we put cl...

Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned along the way about confidence, resilience, and ent...

Ever wondered how to actually  manifest  what you want — without the fluff or feeling lost in all the hype? In this episode, I'm breaking down the real, practical steps to start  manifesting   your  dreams, even if you've never tried before. What you'll learn: How to get crystal clear on what you want Why feeling your goal matters more than just thinking about it Simple daily habits that shift you...

In the middle of our busiest season, I told my team to do the unthinkable—stop working. No client calls. No to-do lists. Just one full day focused on personal growth, connection, and clarity. We called it "Leadership Day," and the results were more powerful than I ever imagined. If your team has been running on fumes, this might be the pause that propels you forward.

Sometimes you've got to ditch the rules, rewrite the playbook and start to DO IT YOUR WAY! That's where I found myself after 10 years working in the corporate world. I was tired of working 8-5pm (really it was more like 7:30am-6:30pm) and having no control over my time. Even if I wrapped up for the day, I was expected to sit at my desk because that is what the leadership team did to set an example...

Heather Turner is an entrepreneur, proud mom, and the Executive Director of CORE at the Oklahoma Department of Commerce. In this episode, Heather opens up about her deep love for productivity, which she defines not just as being busy, but as doing meaningful work that serves others. Raised with a strong work ethic and community spirit, Heather reflects on how her upbringing shaped her drive to con...

Imagine waking up tomorrow and TikTok is gone. Your Instagram account? Locked. 100,000 followers… vanished. How would you reach your audience? Could you still sell your products or services? I have a client who just hit 100k followers on TikTok very quickly, which is amazing! While she was celebrating, I was strategizing how we get those followers off TikTok onto a podcast that lives on a website...

One of the most powerful things I learned in sales was the transfer of energy. Now, I didn't start off that way. When I first started cold calling and selling advertising for  918moms.com , I had a script and I awkwardly tried to remember it word for word when I was selling to potential clients. It was brutal and it didn't feel authentic to me. One day I decided to ditch the script and just be mys...