Ditching Hourly

Former professional baseball player Destin Hood joins me for a coaching call to brainstorm positioning for his new digital marketing business. Related Links The boutique hotel chain I couldn't remember the name of... Destin's wikipedia page Destin's website Destin's email ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your...

Financial planner and business coach, Dan Cuprill joined me On Ditching Hourly to talk about how service providers can increase profits by creating systems and experimenting with new pricing models. "Systems create profit. Profit gives us the freedom we want." - Dan Cuprill, Founder, Advisor Architect About Dan Cuprill Dan Cuprill is a Certified Financial Planner, blogger, and the host of two podc...

Alex Hillman of Indy Hall and Stacking The Bricks joins me to talk about his new book The Tiny MBA . ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing anothe...

Software course legend Wes Bos joins me to talk about how he created his training business. Talking Points What to do before you make a course. What makes a good course creator. Pros and cons of publishing courses on your own site vs a platform like Egghead. How to create interest prior to launching a course.  What to think about when thinking about updating a course. Course pricing techniques (fr...

Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business. Edward's Bio: As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018. During his five years at A Place for Mom, Edward steere...

Jimmy Rose joins me to talk about how to validate the idea for a SaaS product and position it with the target market as a solution to a painful problem. Here is Jimmy's Twitter bio: I help people automate stuff with Zapier. Co-founder of @contentsnare which helps collect content & documents from clients. Skilled at talking to dogs. Related Links: https://contentsnare.com/ https://jimmyrose.me/...

Meet the new boss, same as the old boss. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me a...

You can't make things better without changing something, and changing something requires a leap of faith.  ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing...

Business coach Geraldine Carter joined me to brainstorm how her CPA clients could price three different phases of a forensic accounting engagement. Even if you're not a CPA, I think you'll find the approaches we came up with applicable to your service business. Here's a link to an interactive transcript: READ TRANSCRIPT (It was machine generated, so it's not perfect) ---- Do you have questions abo...

Connect with Wayne on LinkedIn ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get ans...

In the world of vintage watches, provenance is a critical component of the value of a given watch. What is provenance? Here's a good description from Timepiece Chronicle : When discussing vintage watches, especially those claimed to have been owned by notable figures, the notion of provenance should always be kept at the forefront of your mind. Far more important than condition or value, provenanc...

Long time reader and friend-of-the-list Scott Gould sent in this great question about starting a podcast (shared with permission): Hi Jonathan, I’m curious - my thought on producing a podcast would be “would anybody even listen to it?” What’s your take on that? Because surely that’s the most important thing to consider? Yours engagingly, Scott Sure, it would be nice if lots of people listened to y...

If you bill by the hour, there's no financial incentive to get better at what you do. Usually when I say this to people who bill hourly, their knee-jerk reaction is to reject the idea out of hand. They'll point out that they love getting better at what they do and that they often invest time and money in their professional development. And I'll say, "Sure, but whatever your incentive is to do that...

It's not uncommon for a student to come to me for advice about some sort of relationship-related dilemma they're facing. Stuff like:  "I agreed to hire my good-for-nothing brother-in-law and now he's destroying my business!" "After working together for years, my biggest client is considering a cheaper firm and wants us to cut our price in half!" "My business partner wants to pivot into a business...

Guest Bio Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia and the Middle East in over 30 industries, from service providers to billion dollar multi-national corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others.  Michael is an in-demand speaker and gives keynotes and workshop...

How and why to flip the script in sales interviews.

The lovely and talented Alex Hillman of PhillyFreelance.com invited me to speak to their membership last week about repositioning your freelance business in response to COVID-19.  Here's the event description: With all the belt-tightening going on, it’s never been more important to quickly and clearly communicate your value proposition to potential clients.  Whether you need to pivot from an old p...