Distribution Unpacked by S.P. Richards

Victor Technologies is bringing new energy to familiar workplace products through practical, thoughtful innovation. Featuring Douglas Nash, CEO, and Carmen Franzen, Senior Sales Manager at Victor Technologies, and hosted by Adam Fox. From clipboards with built-in pen holders to whiteboards packaged with markers, Victor is focused on solving simple but real customer frustrations in ways that make p...

Simple Green is helping customers rethink cleaning through safer, more sustainable solutions that still deliver the performance facilities depend on. Featuring Ryan Rittenberry, Director of Sales at Simple Green, and hosted by Charles McLaughlin. For more than 50 years, Simple Green has built its brand around cleaning chemistry that is non-caustic, non-harmful, non-flammable, and safer for the env...

See what’s next for Avery with David Risher, National Account Manager at Avery, and host Adam Fox. As Avery celebrates its 90th anniversary, the brand is evolving how it communicates with the market while staying true to the products and reliability customers already know. David shares how Avery’s refreshed approach is designed to feel more approachable, reach new audiences, and support growth acr...

Keri Chapman, National Account Manager at Sylvamo, shares how Sylvamo is supporting the distribution community through trusted brands like HP Papers, Hammermill, and Business Source. Hosted by Charles McLaughlin. From sustainability and education to government, enterprise, and e-commerce, Sylvamo is focused on helping resellers meet changing customer needs with the right mix of products across goo...

Explore how to grow beyond the initial product sale with ACCO. Featuring Beth Child, VP of Sales, and John Bartelle, Director of Sales at ACCO Brands and hosted by Charles McLaughlin. From trusted brands like Quartet, Swingline, Five Star, Mead, GBC, At-A-Glance, and Kensington, ACCO’s portfolio touches classrooms, offices, breakrooms, warehouses, and shared workspaces. Beth and John discuss how c...

In this episode of Distribution Unpacked , host Adam Fox sits down with Lindsay Gibbons, Vice President of Content & Pricing at S.P. Richards, and Susie Polizzi, Director of Supply Chain at S.P. Richards, for a behind-the-scenes look at the work happening inside SPR to support customers and fuel long-term growth. Lindsay and Susie discuss how their teams are responding to rapid business growth...

The writing category may seem well-established, but behind every writing instrument is a strategy for innovation, branding, and customer connection. In this episode of Distribution Unpacked , Charles McLaughlin sits down with Dinae Ricketts, Sales Manager at Pilot, to unpack how one of the most recognizable brands in writing is staying relevant in a changing market. From premium ink technology to...

The office furniture industry is evolving fast, and HON is making big moves to stay ahead of it. In this episode of Distribution Unpacked , Adam Fox sits down with Evan Sanford, Sr. National Account Manager at HON, to discuss HON’s major rebrand, the future of workplace and education environments, and how the company is positioning itself for the next generation of commercial interiors. From a new...

In a market where efficiency is everything, doing more with less isn’t just a goal—it’s a strategy. In this episode of Distribution Unpacked , host Charles McLaughlin speaks with Brad Bingham, Key Account Manager at Tork, to unpack how shifting market dynamics are forcing distributors and end users to rethink everything from product assortment to sustainability. Brad dives into the biggest trends...

What does real innovation look like in facility management? It starts on the front lines. In this episode of Distribution Unpacked , Adam Fox sits down with Alex Cernak, National Sales Manager at Rubbermaid, to break down how one of the most recognizable brands in the industry is evolving for 2026 and beyond. From sustainability-driven product launches like fully recyclable air care refills to sma...

In a world racing toward digital everything, one of the most iconic classroom tools is having its best year ever. In this episode of Distribution Unpacked , host Charles McLaughlin sits down with Steven Boyea, CEO of Dixon Ticonderoga Co., to unpack why traditional classroom products—like the legendary No. 2 pencil—are not only surviving, but thriving. Steve shares how shifting education trends, f...

What does it take to stay relevant in a category everyone thinks they already understand? In this episode, Adam sits down with Chris Usher, Director of Corporate Sales at TOPS Products, to unpack how a legacy brand is evolving beyond traditional office products and finding new ways to create value for today’s workplace. Chris shares how TOPS is leaning into innovation, listening more closely to en...

The days of product-first selling are fading, and those who adapt will win. In this episode, Adam and Bob Kellogg, Senior Sales Manager at Fellowes, break down how consultative selling is reshaping the industry. Fellowes is leaning into a more solution-based approach, helping partners move beyond individual products and instead deliver complete workplace solutions across air quality, ergonomics, a...

Competing with online marketplaces on price alone? That’s a losing game. In this episode, HP’s Channel Business Manager, Jared Lambert, shares how to shift the conversation—and win—by focusing on what actually matters: trusted brand quality, consistent performance, and long-term customer value. We dig into the rise of imitation supplies, the risks they bring to end users, and how to use that insig...

We're joined by Christie Pruett, the new Chief Operations and Technology Officer, and Heena Patel, the SVP of Human Resources at S.P. Richards, for a conversation about leadership, growth, and the people behind the business. As the company continues to grow and evolve, they share how maintaining a strong, people-first culture helps teams stay connected, collaborative, and adaptable in a fast-paced...

We're talking with Chrissy Sheehan, Senior Channel Manager & Steve Wein, District Sales Manager - Wholesale from Kimberly Clark about elevating restroom experiences and innovative distribution solutions. The conversation covers KC's smart technology initiatives, sustainability programs, and strategic focus on vertical markets like education and healthcare. Smart Fit technology and onvation sys...