Justin Simon

Distribution First

Business EN ↓ 117 episodes

Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.

Author

Justin Simon

Category

Business

Podcast website

distributionfirst.co

Latest episode

Jul 7, 2026

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Episodes

Top Strategies You Can Steal From the Creator Economy 23.05.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this week's episode, Justin chats with Rob Balasabas about the crucial lessons B2B marketers can take from the creator economy. With traditional marketing tactics and strategies losing their stronghold and attention, how can brands build au...

Meet a Solo Marketer Using AI to Run Content in 5 Hours a Week 16.05.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, learn the secrets of running a successful content marketing strategy in just 5 hours a week, all thanks to the power of AI. Mason Cosby, head of demand gen at Sales Assembly, reveals how AI tools have maximized his content cre...

3 Reasons Podcasting Is Still Underrated in 2023 09.05.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin shares tips for getting started with a podcast and gives his top three reasons to start one this year. Going deep on: The power of podcasts in content strategy Unique tips for getting started with...

Pivoting from Content Creation to Distribution First | Content Distribution Live 02.05.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this special episode of Distribution First, Justin Simon joins Brett McGrath to discuss content distribution strategies and the importance of building a distribution engine to maximize the impact of each content piece produced, avoid burnou...

How to Avoid Content Burnout with Morgan Smith 25.04.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes. B2B Power Hour, a w...

5 Angles for Endless Content Ideas 18.04.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Have you ever had a great idea for a piece of content, but then struggled to figure out how to turn it into more than just one thing? Well, we're going to solve that problem. Today, we're talking about one of my favorite topics - how to create...

Building a Hybrid Organic and Paid Social Media Strategy with Silvio Perez 11.04.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Today, I'm talking with Silvio Perez, the Founder and CEO of Ad Conversion, about something many companies don't get right - how to make their content and ads work together. We talk about how to create a clear content strategy that includes ha...

Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope 04.04.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Stephen G. Pope, a video production expert who helps people create and automate high-quality video content at scale. Stephen shares his approach to creating video content that converts viewers into clients, w...

The Repurposing Multiplier: How to Measure the ROI of Your Content with Jess Cook 28.03.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages. On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPI...

What's the Secret to High-Performing Content Distribution? 23.03.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, I join John Azoni on his podcast (Higher Ed Storytelling University) to share the channels and distribution tactics I’m currently running. I share tactical advice on choosing the right distribution channe...

3 Types of Content to Fuel Your Whole Strategy 21.03.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, we're talking about the three essential types of content that every business should be creating on a regular basis: Cornerstone, Core, and Cut. Cornerstone content is like the foundation of a building. It's the high-value cont...

Answering Your Questions on Blog Distribution, Repetition, and My Production Process 14.03.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, I'm answering some of the most pressing questions I've received about blog distribution, repetition, and my production processes. This episode is packed with practical advice and actionable tips that you can implement right aw...

How to Choose the RIGHT Distribution Channels 07.03.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ A lot of companies blindly follow their competitors and use the same distribution channels without considering their own unique audience. That's why it's important to choose the channels that work best for your company and not to overlook how...

Revealing My 2023 Content Strategy (Exactly What I'm Doing) 28.02.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, I reveal my content strategy for 2023. As a solopreneur, I had to build my own content strategy for my business, and I'm sharing everything with you. But it's not too far off from what I ran at a high-growth startup. So, tu...

3 Content Marketing Skills You Need to Succeed in 2023 21.02.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, I discuss the three skills that all content marketers need as we head into 2023 and beyond. These skills include being able to create content that is authentic, mastering AI-based content creation, and understanding the import...

This Mindset is Sabotaging Your Content Strategy 14.02.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Today we look at the one mindset that's crushing so many content teams today. I'll show you how to move beyond this mindset and give you a framework to get more out of all your content. LinkedIn:  @justincsimon Twitter @justincsimon Email...

Welcome to Distribution First 30.01.2023

Welcome to Distribution First. This podcast focuses on helping you get more out of the content you create by teaching you strategies and tactics for effective repurposing and distribution. Every week we'll release a new episode with stories, playbooks, motivations, and strategies to help ensure your content doesn't get lost in the sea of content out there. Join us today to take your content market...

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