Distribution First

Justin interviews Daniel Kosmala from Uscreen about five issues quietly stalling growth in your business. Daniel explains how to survey three audience segments (non-buyers, active customers, and churned customers), mine language from comments and DMs, and use AI as a companion to analyze feedback and improve messaging. 00:00 Introduction 03:21 Mistake #1 13:10 Mistake #2 19:32 Mistake #3 25:55 Mis...

♻️ Sign up to get my content distribution playbook here: https://justinsimon.co/workshop If you've been struggling to figure out what content to make, when to make it, or why your strategy feels random and exhausting…this is the video you've been looking for. In this episode, I break down a simple but powerful framework called the 3C Content Method. The same structure I've used consulting for bran...

In this episode, Justin joins Wistia's Chris Savage to break down why 95% of B2B marketing efforts go into creation, while the actual marketing, getting people to see it, gets almost nothing. He explains why the Google-dependent era is over, why publish and pray is a dead strategy, and what it actually looks like to build a content engine that compounds over time. Justin walks through his 3C Conte...

You love what you do. So why does it still feel like you're drowning? In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout. Jake shares the exact systems he uses to automate, delegate, and eliminate the tasks that were draining his time, energy,...

This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services.  WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Content Repurposing Roadmap (repurposing system) 🚀 Join Distr...

What do you learn when you analyze 50+ B2B YouTube channels? Well, some of our assumptions are completely wrong. And some of what we found was shocking. In this episode, we break down why most business content gets ignored, what actually drives performance on YouTube, and how to build a strategy that doesn’t burn out your team. If you're publishing weekly just to keep up, this episode will change...

♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Da...

Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond. I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution...

If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage.  WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Content Repurposing Roadmap (repurpo...

In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or fo...

In this episode of Distribution First , I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right . Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everything clicked. In this...

Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish. James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution. By the end of our conversation, you’ll have a...

Get the secret to turning blog posts into viral video content. If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy. Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch. ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter...

Ever wondered why email marketing is still such a big deal in 2025? Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers. Stick around because by the end of this episode, you'r...

Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution. By the end of this chat, you’ll get why just blogging isn’t cutt...

In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence. The tips an...

In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast. They cover: The myth of “just putting content out there” Why relying on SEO alone isn’t enough to get your content seen Understanding the 80/20 rule for content performance The importance of repeating and repurposing your key messages Overview of the Distribution First Framework ⚡️Get the FREE Distribution Fi...

Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement. In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a s...

Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process. Integrating GPT with Google Sheets for meta descriptions and blog posts. Use AI to enhance your creativity and judgment. Tips for creating effective AI prompts for clearer outp...

Struggling to keep your LinkedIn content consistent? I get it. In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game. ***  WHEN YOU'RE READY ♻️ D...

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy. ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Conten...

Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024. The panel drills into the complexities...

Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into: Optimizing and repurposing existing content to maximize its impact Leveraging AI tools like ChatGPT and Goldcast for efficient conte...

Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here:  https://news.justinsimon.co/ In this episode, you...

In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast. They cover: How to  stand out with so much noise and fluffy media being posted by brands How to create content that drives sales pipeline and revenue A breakdown of the strategy to drive more views & leads with less output ***  WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Content Repurposing Road...