Justin Simon

Distribution First

Business EN ↓ 117 episodes

Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.

Author

Justin Simon

Category

Business

Podcast website

distributionfirst.co

Latest episode

Jul 7, 2026

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Episodes

Why 90% of Your Content Isn't Getting Traffic And What You Can Do About It | RevCon 2023 21.11.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, b...

Quick Hit: 3 AI Tools (And Workflows) to Speed Up Content Repurposing 16.11.2023

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time. Listen to the full episode here: http...

How to Get Leadership Buy-in For Your Content Strategy with Sam Kuehnle 14.11.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strat...

Creating an AI-Proof SEO Strategy With Parthi Loganathan 07.11.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution o...

How to Build a Thriving Content Career with Chelsea Castle 31.10.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/ In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insi...

What is the Most Effective SEO Strategy Right Now? (Tim Hanson Explains) 24.10.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall conte...

Why I Changed My Mind About Distribution (& you should too) 17.10.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over qua...

The Network Effect: How to Win Friends and Amplify Your Content 10.10.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Brett McGrath from The Juice about how to utilize and build your network as a key distribution channel for your company. *** CONNECT 🔔 LinkedIn:  @justincsimon 🐦 Twitter @justincsimon ✉️ Email: hello@j...

How I Distribute This Show Every Single Week (+ Defining A Successful Distribution Strategy) 26.09.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach. In this episode, you'll: Get a case...

Your New Content Marketing Playbook (ft. Jess Cook) 19.09.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role...

Genius Distribution Advice for 42 Minutes Straight with Ross Simmonds 12.09.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valu...

[BEST OF] Meet the Team Getting 4x Impressions With Repurposed Content 05.09.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/ In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content. Their live show was initially a big...

This is What Your Marketing VP Actually Cares About 29.08.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ Join Justin Simon and Carter Severns, SVP of Marketing at Delivery Solutions, as they peel back the curtain on what it's really like to run a modern marketing department, and discuss how content marketing needs to shift in the new landscape we...

Are You Making These Costly Mistakes with Your Content? 22.08.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing. In this epi...

Why New Content Can't Save You (+ Rookie Mistakes to Avoid) 15.08.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, we dive into the world of content marketing and how to combat burnout by thinking outside the box. Ali Schwanke shares her insights and strategies for repurposing existing content to create momentum without losing your mind. W...

Give Me ONE Content Pillar & I'll Make You a Distribution Machine 08.08.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ You don't need hundreds of new blog posts or videos to thrive anymore. The truth is, you can build a dominant content strategy with only a few types of content (as long you do one thing effectively). In this episode, Justin sits down with Raml...

Camille Trent Reveals PeerSignal's Crazy Simple Content Strategy 01.08.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal au...

This Simple Tactic Is Used by Every Top Creator (but Nobody in B2B Is On to It) 25.07.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the...

Go Behind the Scenes of a Successful Content Marketing Program with Andy Smith 18.07.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marke...

Ranking The 3 Major Content Distribution Buckets 11.07.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise. In this episode, you'll...

The Future Of Content Isn't What You Think with Anthony Kennada 27.06.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies a...

How to Create Less Content and Still Get Massive ROI 20.06.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ On this week's episode, Justin joins Jason Mountford to chat all about Distribution First strategies to get more ROI out of your content, Youtube shorts as a new distribution channel, and podcasting production as a great way to connect with yo...

Case Study SECRETS Every Business Should Know with Joel Klettke 13.06.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-over...

Newsletters 101: How to Remix Your Existing Content into a Weekly Newsletter with Matt Ragland 06.06.2023

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience. Discover the key takeaways for building an engaging newsletter and the bene...

How to Win Long Term with Your Content Strategy 30.05.2023

TJ Bonaventura, of StudioPod, invited Justin on to chat about some of the challenges faced by organizations when it comes to repurposing content and why playing the "long game" and investing in repurposing existing content is the key to winning over time. They cover leveraging your existing content, building an engaged audience, and they challenge the notion that immediate results are the only mea...

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