Dishing Up Digital with Ellen Mackenzie

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observatio...

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and th...

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security.  Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be...

Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)   In this episode, I discuss my plan to take my business on the road for a month. I'll break it down...

Welcome to this special series brought to you by my signature course, the Dishing up Digital School ; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss .    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about thei...

Welcome to this special series brought to you by my signature course, the Dishing up Digital School ; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss .    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about thei...

Welcome to this special series brought to you by my signature course, the Dishing up Digital School ; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss .    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about thei...

Welcome to this special series brought to you by my signature course, the Dishing up Digital School ; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss .    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about thei...

Welcome to this special series brought to you by my signature course, the Dishing up Digital School ; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss .    March is probably one of my favorite months of the year. It's very special to me; it's my birthday month...

You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is.    Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her...

Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting y...

There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to star...

Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success.   Courtney Marie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and co...

I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around gettin...

Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.&nb...

It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal.    After reflecting on my past year in business, I can see all the accomplishments, milestones,...

Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it wa...

Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty...

I'm going to let you in on a bit of a secret, and that is, overnight successes are not real! (despite what you see on the internet and social media) In most cases, you will begin your business journey while doing some other form of work or study. AKA, your business will start as your 'side hustle.' This was the case for me, and It took me quite a few months until I left my corporate job and went f...

If you listened to last week's episode, I spoke about my experience of two years in business as a social media manager. Well, this week is all about why I believe you should think about diving into the space also! (I'm guessing you might already be there if you're here)    I've spoken about many of the benefits of becoming a social media manager before on this podcast. However, I really...

Not only have we hit 20 episodes of the Podcast, but this week is also  Dishing Up Digital's 2nd birthday; that's right, I've hit two years as a business owner. It feels like only yesterday that I launched my business, but at the same time, it also feels like a lifetime ago. When I look back to December 1st, 2019, I am blown away by the amount I have grown and developed personally and profess...

When you're starting a business or venturing into the world of entrepreneurship -- there is going to be a whole lot of 'trial and error.' But when you're in the beginning stages of your business and your finances are limited, Investing in different things can feel like a scary step. After a few years in business, I am now at the point where I can try out a whole range of investments, and so in thi...

Once again, we have to learn, adapt and adjust to the new guidelines and features that Instagram has put out. Reels have changed the Instagram game, and accounts implementing Reels into their IG strategy see huge growth and FREE exposure. The more Reels you post, the more exposure and reach you see as an account and a business. This all looks great if we are looking at vanity metrics, but if you'r...

Work makes up a huge part of our everyday and, well, our entire life. We're going to be working until we retire. So why do something that makes you miserable? If you listen to me (long enough), chances are you're going to feel a bit inspired to leave your job and start your own business. I mean, that's why you're here, right? There is actually a method to my madness, and that's what today's podcas...

When we're younger, we often get so excited to start new things, but as we get older, some of us tend to fear the idea of being the 'beginner' at something. This idea of starting in a new industry and having no experience at all can be SO daunting, but the truth is, we all have to start somewhere, right? This episode is all about taking control and embracing the idea of 'starting from the bottom.'...