Dishing Up Digital with Ellen Mackenzie

BUY MY BOOK HERE: https://www.amazon.com/dp/0473664798   In this episode, well, it's pretty self explanatory, I'm going to read the first chapter of my new book. Argh! I still can't believe I'm saying those words! Due to the multitude of questions I've received about how I wrote the book, the publishing process, the writing process etc, I'll also do a bit of a chat at the end as well and hope...

Sign up for the Dishing up Digital School HERE   This is another live training from my Dishing Up Digital members group. It was recorded in September 2021 for reference.   In this episode I talk about 5 things I wish I knew before starting my business and the mistakes to avoid. I discuss everything from creating unrealistic expectations for clients to questioning 'am I actually...

  Please note that this episode is lifted from a live recording in my Dishing Up Digital group and does have slides attached that are sometimes referred to. However, I do read these out so you're not missing out!     For any business owner, increasing your prices can be a hard area to navigate. It's good to remember that increasing your prices is key to building a consistent and sus...

Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later!   Maureen is a US based Social Media Strategist, who helps  entrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as...

  Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022.  In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suite and they contribute to my revenue. Please note that this podcast was also recorded for my You Tube channel , so keep an eye out on that for the visua...

  I. WROTE. A. BOOK! You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK!    Thank you so much for listening. If you are enjoying the   Dishing...

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle.   In this short and sweet episode, I go through the variations in my working weeks, working in...

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves.    Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice on...

  It's one thing to start a business, it's another to keep it growing. Today we are talking about how to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your cr...

  This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refuse...

  Lately, I've talked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offeri...

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching  social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a...

  In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about her growth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover:...

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first  c...

If you think you need to grow your confidence before starting your own business, think again!   In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.   The topics I cover this...

  Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.    In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears wh...

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all t...

Yes, I plan to retire at the age of 35!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of Septem...

I'm back with Season 2 of the Dishing Up Digital podcast!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for t...

  If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social ; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.     Suppose you feel lik...

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in f...

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted...

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's spec...

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who a...

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop   Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready...