Dishing Up Digital with Ellen Mackenzie

Gain access to my Social Media Summit Here:  https://www.ellenmackenzie.com/Social-Media-Manager-Summit   ~~~ Guys, have you ever had a standard, normal week at work, got to the end of it and thought, "Wow! I just had the best week!" That was me last week and it just made me realise that I'm in the right job. How good to have a stock standard, mundane week and still think that it was an...

Gain early-bird access to my Social Media Summit Here: https://www.ellenmackenzie.com/Social-Media-Manager-Summit   Today's episode is a practical and insightful one for my fellow Social Media Managers. We are talking about client post organisation, scheduling content, why I don't lean towards using scheduling apps and how I manage the realm of manually posting for my clients. I hop...

Today's podcast is for those who are new here and haven't quite managed to get through the back catalogue, but also I think long time listeners may find this reminder good. I'm re-hashing my journey and how I got from the bottom to where I am today. For those who think I've always had $5, $10, $20K months, this one is for you! Thanks so much for listening. As always I would love it if you could su...

Come to my free Live Webinar! Last year I only held ONE free live webinar. You don't want to miss out on this rare opportunity! So join me on July 26th for Clients & Cash. ~~~ Every person on this planet should be able to talk about their money and income with pride if they so wish. I'm so sick of this toxic narrative circling in the world of marketing that talking about how much money you've...

If you listened last week, you would have heard all about my new business venture - Mackenzie Studios . Part of that business is starting new socials, so I thought it would be a good idea to document the process of starting an Instagram account from scratch. Here are my 7 tips for starting an Instagram account from 0: Make a business plan to understand your goals and audience Give yourself a...

In this week's episode I'm sharing the story of how I started my new business! I can't wait to share more about Mackenzie Studios and what it takes to build a content lifestyle studio.   Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/   Sign up for my courses: https://www.ellenmackenzie.com/courses   Buy my book: https://www.ellenmackenzie.com/book  

I've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to  dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract.   Mentioned in this episode: My episode on my Strategy for 2023   ~~~   T...

This is a topic that I think doesn't get talked about enough, and I think by not talking about it, this is giving our clients agency over the we run OUR businesses. This is not ok and in this episode I talk through my 5 strategies to make setting boundaries with your clients that little bit easier. And no, it's not just putting the boundaries in place from the start - I'll talk through some real l...

You guys LOVED the last episode I did on outsourcing, so I thought that because there have been changes to my team since, now would be a good time to revisit this topic with an update as well. I know outsourcing work can be daunting, and something we try to avoid as business owners. But trust me when I say, when you get the right people in your team, it only means good things for your business. Yo...

All of my students should be listening to this episode! If you think choosing a niche is going to save your business, think again! I'm very anti-choosing a niche, and I can speak to this from the comfort of my very successful Social Media Management business! No brag, just facts! Time and time again I see people stressing over choosing a niche, to a point where it's stopping them from starting the...

Please note: This episode is audio lifted from a recorded zoom session that was done live in my Dishing Up Digital: Insiders Club Facebook group. It involved some visual support where I was sharing my screen, however we think we've managed to edit this in such a way that means you're not missing too much. For those of you who are students and are in the Facebook group, you can search Live Q&A...

Guys, I'm preaching to myself in this episode! I know so many of you will need to hear what I have to say in this episode, and as you'll hear, it turns out I needed this message myself! This is a great one to soak up, and I'd definitely recommend having your notebook at the ready. We've all got to start somewhere when it comes to taking that big leap of starting a new business, and for a lot of us...

Are you a freelance business owner or contractor who finds it really hard to take holidays? Or have you not quite taken the plunge into it, and one of the reasons is you're worried about being able to take a break? Well, then this is the perfect episode for you. The week this episode releases, I'm off on a long awaited holiday to the UK for 4 weeks. Join me as I go through my process for preparing...

Are you a Social Media Manager or in a similar service based industry? Then discovery calls are something that you probably should be doing with potential clients. Discovery calls are a great way to give your potential client an in-depth overview of what working with you will be like, and in return, it should also tell you what you client will be like to work with. This is your groundwork in setti...

You may, or may not, know that I had a TikTok video go viral . I got 1.7 million viewers! This resulted in: 270,000 Likes 4,500 Comments 24,000 Shares 21,000 Saves And while these are great results, did this result in sales of my book or new students paying for my course?    In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breakin...

Booking a trip to a day spa with my friend is what inspired this episode for me. The way it all worked and the service we received, really made me appreciate what I was getting and, more importantly, made me want to keep coming back and sending my money their way.  So, lets take these lessons from the day spa experience and apply them to customer service in general for us as online busin...

Guys! Remember how I wrote my book B*tch Power  and released it earlier this year? Well, now you get to hear all about the process involved with writing and self-publishing a book. It was a life long goal & dream of mine to write my own book. I still love physical books and I wanted to put one out in the world.  In this episode, I walk you through the 7-steps/tips when it comes...

In this episode I'm sharing some of my current marketing strategies I use within my business. I share these in the hopes they're ideas you can take away and challenge yourself to look at your own business differently, or just give you some new fresh ideas. There's nothing I love more than a changing algorithm and figuring out how to best market my way around that. It definitely helps keep the...

Have you ever had anyone tell you or your partner that you shouldn't be following your career goals, or live somewhere where the majority of people you meet don't understand the value of a Social Media Manager? Well, then this is the episode for you! This week I am talking to Anastasia from Mountain Sass Media , who not only went through the above, but smashed her own goals and proved all the...

A recent 6 second TikTok video I posted inspired me to do this episode. The TikTok was super popular and made me realise you probably want more of this content in longer form. So, here you are, an episode all about Social Media Strategy.  I break this down in 2 parts. The first is about strategy - what it is, are you already doing it, how to improve and mistakes to avoid. I go through some st...

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash    ~~~ Today I chat to Adriana about her interesting ride to becoming a Social Media Manager. She started micro-influencing in Portugal and then thought she had to get "a real career" and went to College to study for being a Pharmacist. But reality soon hit and her prioritie...

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash  ~~~ Today's episode is an interview with the amazing Milli from Bare Social Agency . She drops some serious truth bombs on growing/scaling/starting your business and also her best strategies for booking clients. All this and she's actually a student of mine. I'm so proud of her...

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash On today's episode I take you through one of my premium client's social media management packages. You'll learn about the core services that are included as well as the extras they get to create my Premium Package.  At the end of the episode, I'll also divulge why I can char...

Today's episode is a deep and honest conversation around my experience with burnout and therapy.   Follow me on Instagram here - https://www.instagram.com/ellenmackenziee/   Follow me on TikTok - https://www.tiktok.com/@ellenmackenzieee  

This episode is brought to you by B.I.T.C.H Power - the book that is  a woman's guide to shattering glass ceilings, building empires, making money & changing the world :  Purchase from Amazon here:  https://www.amazon.com/dp/0473664798     In this episode I talk to Te Kahukura Boynton ( Te Whakatōhea, Ngāti Kahunhunu, Tūhoe) who is otherwise know as Maori Millionaire....