Dishing Up Digital with Ellen Mackenzie

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me brea...

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios . If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0 This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results w...

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you. Let me know if you want a part 3 to this, going over the goals I'm setti...

This is part 1 of 2 episodes that I'm releasing the first week of 2024.  Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things. Let me know how you went on with you...

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episod...

This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see? In this episode...

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsors...

Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting! LAUNCHING TODAY! The new Dishing Up Digital website is going live! On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job,...

Today we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services a...

Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy.   Have a great week guys! Ellen xx   ~~~ Mentioned in this episode: Black Friday week of deals -  https://www.ellenmackenzi...

BLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only.  Check out all the details here:  https://www.ellenmackenzie.com/black-friday ~~~ In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on s...

The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out there on Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right no...

BLACK FRIDAY! Now that I have your attention, keep an eye on my Instagram Page  and turn on notifications for more info coming soon! ~~~ I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my mos...

I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training   In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years.   We cover... - The importance of solv...

Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's what led me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seein...

Episode 100!  That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that!  We've had an amazing couple of mon...

If you've been following along, you know that I've been travelling a bit recently - in fact, this episode was recorded while I was in South Africa! This makes it the perfect time to release this episode about being able to work from anywhere in the world. I know there's a lot of Reels & TikTok's out there really glamourising the digital nomad lifestyle, but the reality is, a lot behind the sce...

Last month (September), I had a huge response to this post  on my Instagram Page, giving me the idea to expand and record a podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business. My apps are: Adobe Creative Cloud , Canva , CapCut , Paypal , X...

Hi! I'm Ellen, and I'm from a country called Aotearoa (or New Zealand) located at the almost bottom of the globe, and I work with, and have worked with, many international clients. That's right, multiple! Today's episode goes through how I got started with my first International Client, how I booked my next one and how International Clients tend to find me. Guess What? I have never even cold pitch...

This is the 4th and last installment of the money series! Scroll down below for the links to the previous 3 episodes. Social Media Management is a premium service and we are in demand. It is so essential as an online business to have a social media presence. We offer so much value in our services as Social Media Managers and we need to start believing in ourselves. In this episode I got through ho...

This is your last week to take advantage of saving $700 on joining the Dishing Up Digital School!  CLICK HERE  for more details and join before September 24th. ~~~ We're on episode 3 of The Money Series! I'm going to be taking you through some example packages and showing you how to create a 3-tiered system of prices and packages, that sets you up really well in terms of your income and...

Psst! Did you know there is currently a deal on if you Join Dishing Up Digital School? Save $700 by joining before September 24th. CLICK HERE for more details ~~~ Ooo guys, I am loving recording this series for you! Seriously, I am giving away some GOOD information! In this week's episode, I want to help you realise your worth and how you can go about increasing your prices. Income is the num...

THE MONEY SERIES  For the month of September I am bringing you my 4-part money series! This week we start with a common question I receive - should I charge hourly or offer packaged services? Spoiler Alert! I am pro packaged services, BUT, I believe there is a time and place for the hourly charge. Listen as I go through the ins and outs of hourly charging, and hopefully convince you to value...

Get your tickets now for the Social Media Management Summit:  https://www.ellenmackenzie.com/Social-Media-Manager-Summit   The  ultimate  4-day LIVE online conference to become a booked out social media manager! ~~~ You've seen the viral videos all over TikTok where you're told that you can work 2-4 hours a day as a Social Media Manager. While, yes, this is true, it should also...

Grab your ticket to the  ultimate  4-day LIVE online conference to become a booked out social media manager right here:  https://www.ellenmackenzie.com/Social-Media-Manager-Summit   Unlock your new dream business, level up your social media game and connect with a community of boss women doing the same! 10+ expert guest speakers, 8 live trainings, pop up Facebook grou...