Dishing Up Digital with Ellen Mackenzie

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types...

Bonus Episode! Join the Dishing Up Digital School today!  https://www.ellenmackenzie.com/Dishing-up-Digital-School   And if you have any questions about the Live Accelerator, contact me on instagram:  https://www.instagram.com/ellenmackenziee/   ~~~ In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital   ~~~ Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen beli...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects a...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic ex...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty:  https://www.instagram.com/rarebeauty/  , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professiona...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are in...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses imposter syndrome and shares practical tips for managing it. She emphasises that imposter syndrome is a common experience at every stage of business and cannot be completely eliminated. The first tip she offers is to learn to ident...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding hi...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new course -  DISHING UP INSTAGRAM Work with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now:  https://www.ellenmackenzie.com/dishing-up-instagram  - Enrolments clo...

Join my new course - DISHING UP INSTAGRAM Work with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand. Enrol Now:  https://www.ellenmackenzie.com/dishing-up-instagram   ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and...

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop   ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a r...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content t...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the impo...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital   ~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she fac...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in F...

This episode is brought to you by Riverside. Use the code DishingupDigital and save!  https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager  https://www.ellenmackenzie.com/pricingunlocked    ~~~ In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved ov...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in...

If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct! In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Elle...

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how...

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give...