Dishing Up Digital with Ellen Mackenzie

Guys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late. I do hope this helps someone and you can gain your own confidence back! It’s a l...

Today is all about the lessons I’ve learnt after being self employed for 5 years.  Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world. This episode is br...

If you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you! I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing...

The Dishing Up Digital School is now OPEN! Join Now:  https://www.ellenmackenzie.com/Dishing-up-Digital-School   ~~~ In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business. Liv has a pretty cool story in that she managed to quit...

Dishing Up Digital School is re-launching this week:  https://www.ellenmackenzie.com/Dishing-up-Digital-School#signup   ~~~ Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out! Today I'm talking about: What does a social media manager actually do? Spoiler alert, you get to decide! A ...

This week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all. Questions covered today...

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips. From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.  A few takeaways: The stru...

Who says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster! Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.   TABLE O...

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.  It was so great to chat to Natalie and hear about how she sti...

This week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks! This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into! Some Key Takeaways: Their focus on community...

NOTE: This episode was originally uploaded in August 2021. ~~~ Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today! When I decided that I'd like to become a social media manager, I didn't t...

NOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today! ~~~ Social Media Strategy:   This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestl...

Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward. This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to. Some takeaways: There is a lot of pressure and expectation on social me...

This is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding. Some k...

Maisie Hill is a life coach, hormone and menstrual cycle expert, podcast host and bestselling author dedicated to empowering individuals to master their inner landscape and live authentically. Maisie’s vision is to foster a world where self-criticism and societal pressures are overcome with wisdom and compassion. Her bestselling books include; Powerful , Period Power and The Period Power Card Deck...

It's been one year of owning my own content studio in Auckland Mackenzie Studios , and boy have I learnt some lessons along the way! Having to hand-hold customers who don't read your FAQs! Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area All the maintenance costs that come with owning a physical business vs an online busines...

Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this! Takeaways from this episode are: My frustration with the online coaching industry as a whole Richard Branson's focus on providing excellence for customers is a key dr...

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now:  https://event.webinarjam.com/register/14/l7q5oa0 ~~~ On today’s episode...

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now:  https://event.webinarjam.com/register/14/l7q5oa0 ~~~ Some of these may s...

Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips: Give customers more time to buy Repitition in your marketing Can you offer a discount or upsell? Sell the solution/value/why you More 1:1 touchpoints during the sales process If you have the time, please could you rate and review this podcast or subscribe to it....

Ellen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself.   Key takeaways: You have the power to write your...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.  The points covered are: Looking at multiple avenues Cold...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Lind...

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create...