Dishing Up Digital with Ellen Mackenzie

In this episode, We're talking about prices, money, cash dollars-- what to charge as a social media manager. It's so hard to put a number on your services when you're starting out, I know it was one of my biggest concerns initially, and it's the same for many of my students. This episode is a sneak peek into one of the six pieces of training on pricing yourself as a social media from my Dishing Up...

My partner and I have this running joke about who's going to retire the other person. He always jokes that I'm his retirement plan because he sees the business that I'm building, and he is so incredibly proud of it. In 1980, only 13% of women made the same or more than their husbands in terms of their annual income. Today those numbers are increasing, but it's still relatively uncommon for females...

The 'Digital Nomad' lifestyle is becoming more and more common. Being your own boss and ditching the 9-5 is one thing, but living a life where you are 100 percent location-independent unlocks that extra piece of freedom that some of us are seeking.   My guest today, Shannon Segall, knows this lifestyle all too well. Shannon is an online entrepreneur who picked up her life and moved to Bali, w...

For me, it's all about quality over quantity when it comes to your Instagram followers. However, I also understand that we do need followers and an audience to sell to!  Often we might find ourselves in a place where our Instagram growth is stagnant, isn't going anywhere, or even stops. So in this episode,  I dive into four reasons why you might not be growing on Instagram. These are thi...

Entrepreneurship can naturally feel very risky and unstable, especially in the beginning stages and even more so for those of us who leaped into the self-employed life during a global pandemic. It took me a while to realise that running my own business can actually be incredibly stable.    After introducing multiple revenue streams into my business, I was able to find stability, consiste...

I always say organic social media content is a bit of a slow burner, but in my opinion, it is well worth the wait. It's a slower process compared to paid advertising. You don't usually get those instant kinds of results, and it's also a lot harder to track those results. You might get someone on Instagram following you for a while, and it takes them three months to make a purchase.   In today...

During this global pandemic, SO many people have resorted to online learning. Entrepreneurs have jumped on this concept, and evergreen courses have since been blowing up. It's a saturated market, but if done correctly, your course can be a really lucrative source of income.   In this episode, we are talking all about online courses for social media managers and service-based entrepreneurs. Th...

As busy entrepreneurs, we are constantly striving towards the next big business goal. We can get so caught up in what's coming next that we can sometimes even neglect our health, body, and mind. Business goals come first, and the rest comes second, third, and maybe last. Unfortunately, this is not a sustainable or fulfilling way to run a business, and this is why I'm so excited about this week's g...

When people through my business discover I am an introvert, the initial reaction usually goes something like, 'oh my gosh! how are you an introvert when you're so out there online, you do your YouTube channel, you go live on Instagram, you have so much confidence and energy you can't possibly be an introvert.'    WELL, I am such a firm believer that you can be an introvert and still have...

When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that u...

It's a strange and challenging situation to find yourself in when you discover that the career you've been working towards for many years isn't the most fulfilling or right path for you anymore. Today's guest has been a massive inspiration to me when it came to quitting my job, starting my business, and taking that plunge.   I will be interviewing my older sister Tara who has had quite an int...

Here on the dishing up digital podcast, I love to talk all things strategy, hashtags, growing your Instagram, all of that good stuff. However, one crucial part of running a successful business is your mindset. Today, we are talking about the elephant in the room, or maybe the elephant in your business, and that is imposter syndrome, something that many new business owners suffer from. We can have...

There is this one specific industry label that has become so elusive for service-based businesses today, as it defines success, and that is to become 'booked out.' As service-based businesses, we all want to be fully booked out; we want to know that our business is making the cash dollar bills and that we have this label that assures us we are doing well.    In today's episode, I am shar...

Do you love Instagram? Or do you lean a little bit towards more of the hate side? If you answered the hate side, don't worry, we've all been there. As entrepreneurs, Instagram can become a pain, a struggle, and slightly overwhelming. However, with the right strategies in place, Instagram can be hugely beneficial for the growth of your business, making more conversions, growing an engaging communit...

Welcome to the very first episode of The Dishing Up Digital Podcast . I'm your host, Ellen, a former 9 to 5 escapee to 6-figure business owner.  Tune in to learn everything there is to know about building your dream life and career as a social media manager. Whether you're just starting out and feeling lost and confused, or you want to take your current business to the next level, and double...