Dishin' Dirt with Gary Pickren

Send us Fan Mail As a real estate agent you have access to information that can give you unparalleled knowledge.  It is time to put this knowledge to use and create a second stream of income.  Perhaps one that is equal to or great than your current GCI.  It is a lot easier than you might imagine.  Vanessa and Hart Traylor join me today to discuss how they used what they learned as real estate agen...

Send us Fan Mail As if almost on cue, another real estate agent commission lawsuit dropped last week. This time it was filed against 50 to 60 mainly local South Carolina agencies.   Notably missing this time were the large brokerage that settled their lawsuits with the Sitzer/Burnette plaintiffs.  What does this mean for the market? Also, there is bi-partisan opposition to a bizarre title insuranc...

Send us Fan Mail A staggering 91 percent of consumers still believe that a real estate agent is essential to navigating through a real estate closing. This is the only evidence that you need to understand how to craft and deliver your value-add proposition. It also means this is why perfecting your value-add should mean business as usual for you despite the NAR settlement.  Today we discuss what y...

Send us Fan Mail In this episode I am going to take a step back from Sitzer/Burnette and discuss the scary topic of real estate frauds involving taking your social media posts and creating deep voice and image fakes using a spoof card. These fakes are so real your mother would think it is really you talking and interacting.  Tom CronKright with Certified is with me again to discuss these frauds as...

Send us Fan Mail A lot of you have asked how you should discuss the NAR settlement with your Seller.  Today I discuss some of the main points you want to emphasize to your seller about how the settlement did not change the law nor did it prohibit a seller from paying a buyer commission.  I also discuss what the law suit was really about and what it was intended to change. Spoiler alert, I think it...

Send us Fan Mail It all is doom and gloom since the NAR settlement. But is there another side that is possibly a positive for agents?   No one really knows how this will play out. Not even the so-called experts.  However, are we to believe that NAR has not already thought out what happens next.  I can't believe that one of the nation's largest trade organization has not thought this thro...

Send us Fan Mail As you probably know by now the National Association of REALTORs settled the Sitzer/Burnette Case last week for $418 million dollars.  But the bigger cost may be the concessions that NAR made in order to settle including a new rule prohibiting the agent from listing a co-op fee on the MLS.    Today I discuss the settlement as well as the ramifications.  Spoiler alert. It isn'...

Send us Fan Mail In light of the monumental verdict in the Sitzer/Burnette case Buyer Agency Contracts are more important than ever.  You can no longer half-a** these agreements. You should take extra care to demonstrate your knowledge and to fully explain not only your duties and obligations but also those of the buyer/client. In today's podcast I cover the do's and don't of the Bu...

Send us Fan Mail We all know how quickly people flip through social media. You have mere seconds to grab and hold someone's attention.  So you have to utilize that short period of time to make someone want to stay on your post. People go to social media to be entertained and not sold to. So how do you entertain and sell at the same time and grab them in seconds?  You have to get it right beca...

Send us Fan Mail I hope last week scared you enough to realize that everyone is a potential victim of wire fraud.  It is getting much worse, not better in the real estate market. Tom Cronkright of CertifID returns for part two of how wire fraud is growing in real estate, the methods the fraudsters are using and how to protect yourself as a real estate agent. As I stated last week, wire fraud is a...

Send us Fan Mail Are you ready to be scared to death?  This podcast episode has it all.  The Nigerian Black Axe Organized Crime Syndicate, international hitmen, the dark web, fraud and real estate agent liability.  If you were not scared of wire fraud before today then listen to Tom Cronkright of CertifID and he will ensure that you never look at a real estate transaction the same again.  So if yo...

Send us Fan Mail Real estate agents are leaving the profession in droves mainly due to the difficulty in maintaining a reasonable income.  Carl Medford joins me today to discuss an article he wrote for Inman News on the Ten Things to do Right Now, So You're Not in the Next Wave of Agent Exits.   Listen and learn what steps you can take today to ensure you are a top agent in the market. GET YO...

Send us Fan Mail Carl Medford joins us for Part 2 of his Top 10 Things You Need to Be Doing Right Now.  In particular, this week Carl discusses the six things that he always asks his clients to do for him when he represents them.  Carl also covers the remaining seven items you need to do to improve your business today! Don't forget to like us and share us! Gary * Gary serves on the South Caro...

Send us Fan Mail Maria Quattrone, CEO of Maria Quattrone & Assoc. Re/Max @ Home and Motto Mortgage Expert Solutions, is viewed as the authority on all things real estate in Philadelphia.    Because she is known as the authority, sellers and buyers want to work with her.  Maria joins us today to discuss how you don't have to make fancy social media posts or brag about how many houses you s...

Send us Fan Mail Gary Gold joins us for Part 2 of his incredible interview on selling the Playboy Mansion and a lot more incredible stories about working with celebrities such as Jay-Z, Rhianna and Mylie Cyrus.  Today, Gary discusses how you can out work, out prepare and out hustle other agents regardless of who you are or how successful you have previously been.   He also hits on marketing, video...

Send us Fan Mail The venerable Gary Gold sold the Playboy Mansion for $100 million and then followed it up by selling the Chartwell Estate (aka The Beverly Hillbillies House) for $150 million. Listen to Gary's story on how he got the listing despite competing against the biggest name agents in the world at a time he was not as well-known.  Gary shares tremendous insight on the lessons he lear...

Send us Fan Mail This week I examine what the so-called experts are saying about the 2024 real estate market. Will the market crash? What will happen to interest rates?  How about inventory? Are sales going up or down?  I have done all of the research so that you don't have to spend hours on the internet! Don't forget to like us and share us! Gary * Gary serves on the South Carolina Real...

Send us Fan Mail Tag it and bag it!  The year 2023 is dead and gone.  We now usher in a brand new year. So what about 2023?  Today, I examine the real estate market in 2023. What shaped the year and how does it affect 2024.  Next week I will examine the upcoming 2024 real estate market according to the so-called experts. But first let's see where we have been, Don't forget to like us and...

Send us Fan Mail Coming up with new and unique ideas for marketing is not easy. You can take the easy route and just copy the top agents in your market and become a cheaper version of them or you can try to create something new for your brand.  Today, I discuss how we found the inspiration for several of our marketing ideas including our firm's beer Closing Time . Learn where to look for insp...

Send us Fan Mail All of the real estate commission lawsuits have the market in an upheaval. But this is not the first time nor will it be the last major shift.   Real Estate Coach, Darryl Davis, joins me today to discuss previous upheavals and his timely 8 tips to adjusting to the new market. Darryl Davis has trained over 100k real estate agents worldwide and is a top contributor to Inman News. Yo...

Send us Fan Mail For some reason it seems that real estate agents have gotten lazy with listing photographs.  Perhaps it is the ease of the I-Phone camera or maybe it is a lack of belief of their importance.  But great photography sells homes and it can be done by anyone if you know how. The stats prove it.  Today, photographer/real estate agent Jessica Roberts discusses why great photography can...

Send us Fan Mail The Central Carolina REALTORs Association recently revised both the Close Contingency and Sale & Close Contingency addendums.  Today I examine both documents including the revisions. I also discuss the South Carolina Association of REALTORs Sales Contingency form and finish up with my take on first right of refusal clauses.  Don't forget to like us and share us! Gary * Ga...

Send us Fan Mail Today I reexamine the seven key words you must absolutely use in explaining agency. In light of Sitzer/Burnett you must perfect your explanation of agency in order to protect yourself in this tumultuous time.  Plus a short thank you to several people who have helped me get to where I am in the industry today. Don't forget to like us and share us! Gary * Gary serves on the Sou...

Send us Fan Mail We are finally starting to see the fall out from the Sitzer/Burnett verdict against NAR and several real estate brokerages.  Lawyers and plaintiffs are lining up all over the country and filing lawsuits against real estate brokerages. Today, I examine the "Mother of all Commission Lawsuits" plus the Spartanburg lawsuit against Keller Williams. I will also give you severa...

Send us Fan Mail One of the hallmarks of a top real estate agent is the ability to negotiate.  But negotiation skills are not innate.  You have to practice the skill and learn new skills to master the art.  Tom Zeeb, host of the "Art & Science of Real Estate Negotiation" podcast joins me today to discuss some of his go-to techniques. Don't forget to like us and share us! Gary *...