Direct Sales Done Right

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta emphasizes the critical role of storytelling in direct sales. She discusses common pitfalls that direct sellers face, such as focusing on facts rather than emotions, and the importance of authenticity in connecting with potential customers. Katy provides actionable insights on how to improve storytelling techniq...

🎙️ Episode Summary: Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and pre...

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like. If you’ve ever found yourself clinging to comfor...

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal journey through transitions and changes in her life, reflecting on the emotional rollercoaster that comes with navigating these shifts. She emphasizes the importance of embracing uncertainty, taking risks, and having faith in the process. Katy encourages listeners to recognize that they are n...

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the theme of resistance, particularly in the context of personal growth and business. The episode encourages listeners to confront their fears and take the first step towards their goals, reminding them that peace comes from action rather than avoidance. ✨ What You’ll Learn in This Episode: Resistance...

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting. ✨ What You’ll Learn in This Epis...

Register Here   & save $5 for the the LiveWorkshop:  "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo " on June 25th, 2025 at 8pm EST 🎙️ Episode Summary: In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She empha...

🎙️ Episode Summary: In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthi...

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth.  She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definit...

One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the  Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality s...

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries.  Katy encour...

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them.   She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business succes...

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income. If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, t...

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists. What You’ll Learn in This Episode: Going beyond the “box” - what a personal brand needs to be in 202...

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure.  What You’ll Learn in This Episode: Feeling your way through the failure,how to find the...

In today’s episode, we unpack the power of storytelling for your sales.  Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey!  What You’ll Learn in This Episode: The Exact Formula to turn Likes into Sales Storytelling Formula for Sales How to Become a Guide in Someone’s Journey Highlights from this episo...

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity.  In this episode she shares three examples of underdog mentality every entrepreneur needs.  ✨ What You’ll Learn in This Episode: 🔹 Katy refutes the belief that we don’t have...

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions. Katy expresses h...

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales.  She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essen...

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward.  She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But...

In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife.  Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentiona...

In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting. Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingn...

In this episode of Direct Sales Done Right , Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a res...

In this episode of The Direct Sales Done Right Podcast, Katy shares a recent realization about her business—there are areas that have become a bit disheveled. But instead of getting overwhelmed, she’s tackling it head-on!  If you’ve ever felt like things are slipping through the cracks, this episode is for you. Katy walks through three powerful tips and strategies to help you clear the mental and...

January sets the foundation, but February is where we refine, adjust, and push forward. In this episode of The Direct Sales Done Right Podcast, Melanie Mitro reflects on what she learned—both personally and in business—and how to align our words with our actions.  Whether January was a strong start or felt like a struggle, February is an opportunity to shift, grow, and create more peace and succes...