Katy Ursta

Direct Sales Done Right

Business EN ↓ 390 episodes

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and...

Author

Katy Ursta

Category

Business

Podcast website

www.katyursta.com

Latest episode

Jul 9, 2026

Where to listen?

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Episodes

Episode 361: 2026 Social Media Trends (that aren’t lame) Part 2/4: Stop Sounding Like a Brand, Start Sounding Like a Human 15.01.2026

2 spots remain for private mentorship in 2026! https://services.katyursta.com/offers/3egc2Joo/checkout 🎙️ Episode Summary:  Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame) .  Learn how to tell a story that actually catches people's attention:  storytelling and vulnerable sharing, emphasizing that genuine connections drive sales...

Episode 360: 2026 Social Media Trends (that aren't lame) Part 1/4: The Connection Factor 08.01.2026

3 spots now open f or private mentorship in 2026! https://services.katyursta.com/offers/DBXdm7GL/checkout   🎙️ Episode Summary:  In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business.  She shared current cited trends for 2026, highlighting the shift from polis...

Episode 359: The 9 Brutally Honest Questions You Can't Ignore Before Goal Setting 01.01.2026

🎙️ Episode Summary:  In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares he...

Episode 358: If This Year Was "A Lot"- 3 Simple Hacks for Direct Sellers After a Hard Year 25.12.2025

🎙️ Episode Summary:  In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025. 💡 Episode Highlights & Time Stamps: 0:44 Podcast Pe...

Episode 357: The Real Cost of Rank Advancement (And Why No One Warns You) 18.12.2025

🎙️ Episode Summary:  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness   In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank adv...

Episode 356: The 2026 Direct Selling Shakeup: Why It’s Happening, What it Means, and How to Prepare 11.12.2025

🎙️ Episode Summary:  Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness   In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on buil...

Episode 355: The Subtle Ask: Three Steps to Consistent Messaging & Closing More Sales 04.12.2025

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness   In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one&ap...

Episode 354: The Confidence Reset for Women Who’ve Had "A Year" 27.11.2025

🎙️ Episode Summary: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship. In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or busines...

Episode 353: 10 Questions to Help Your Offer Dominate Your Niche 20.11.2025

🎙️ Episode Summary: The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied a...

Episode 352: Navigating a Brand Pivot with Special Guest Lauren Hale 13.11.2025

The Story to Sell Cohort is Officially Open. 10 spots!  https://services.katyursta.com/offers/Cz2ESr4C/checkout 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales. Lauren Hale is a kindergarten teacher turne...

Episode 351: What Even Is My Life Right Now? 3 Tips. 2 Strategies for When You Don't Know What's Next 06.11.2025

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boun...

Episode 350: Personal Brand Bootcamp (Part 5): 4 Proven Ways to Turn Your Brand Into Sales (Without Burnout) 30.10.2025

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!  In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting p...

Episode 349: Personal Brand Bootcamp (Part 4): From Popular to Profitable — What Makes a Brand Last 23.10.2025

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!  In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp , sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her appr...

Episode 348: Personal Brand Bootcamp (Part 3): 7 Simple Social Media Shifts for Massive Results 16.10.2025

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!  In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp , focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions r...

Episode 347: Personal Brand Bootcamp (Part 2): 5 Storytelling Secrets to Stop Scrolling and Start Connecting 09.10.2025

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!  In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anc...

Episode 346: Personal Brand Bootcamp (Part 1): 3 Branding Hacks to Sell More in 2025 02.10.2025

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a top 5 podcast for network marketers!  In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billbo...

Episode 345: Lifequake Update: Rebuild Your Business, Faith, and Confidence After Loss 25.09.2025

🎙️ Episode Summary: Download the (re)Rise Confidently Workbook here ! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and...

Episode 344: Be the Brand, Not the Billboard! 3 Questions You Must Ask Yourself ASAP! 18.09.2025

🎙️ Episode Summary: The Story to Sell Cohort is Open: Sign up here ! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing uni...

Episode 343: 4 Things I Got Wildly Wrong When I Started a New Business (Part 2) 11.09.2025

THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Sign up here ! In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spir...

Episode 342: 3 Things I Did Wildly Right When My Business Felt Like It Was Falling Apart (Part 1) 04.09.2025

THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Save your seat here ! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a year of significant personal and professional changes. She shares her gratitude for the podcast's success and discusses the importance of storytelling in personal branding. Katy outlines...

Episode 341: How I Created a $70,000 Social Media Movement with Storytelling 28.08.2025

🎙️ Episode Summary: To get on the Story to Sell Waitlist, click here ! In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how h...

Episode 340: The V3 Framework: How Vision, Voice, and Vulnerability Sell Your Story 21.08.2025

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of storytelling in business, particularly in direct sales. She introduces the V3 framework, which consists of Vision, Voice, and Vulnerability, as essential elements for creating meaningful connections with audiences. Katy emphasizes that while tools like AI can assist in content creatio...

Episode 339: Back-to-School: 9 Content Ideas to Get You in Front of Your Audience 14.08.2025

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes...

Episode 338: Why Your Content Feels Meh—and What to Do About It 07.08.2025

🎙️ Episode Summary: In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her S...

Episode 337: Story Hooks to Stop the Scroll (Without Feeling Salesy!) 31.07.2025

🎙️ Episode Summary: In this episode, Katy Ursta emphasizes the importance of storytelling in marketing, particularly in direct sales. She discusses how effective storytelling can create a deeper connection with the audience and shares specific techniques for crafting engaging story hooks. Katy provides examples of various hooks that can resonate with different audiences, highlighting the significa...

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