Digital Transformation Series

In this episode of the  Digital Transformation Series, Mehrnaz chats with Garth Motley, National Sales Manager for Glenmark Pharmaceuticals.  Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership, stakeholder engagement, and multiple therapeutic areas. What stands out is not just the breadth of his experi...

Mehrnaz was joined by Dr Azmain Chowdhury , medical doctor and clinician creator, for the next session in the Digital Transformation Series on 26th February.  With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions.  A member of WHO Fides and the TikTok Clinical Creator Council, and...

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca. With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation. Together, they’ll explore how real transformation begins with people - not platforms. From creativity an...

This month's Digital Transformation Series is another thought-provoking conversation. Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi.  With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective. We discussed: - The importance of authenticity in communication with HCP...

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD!  Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence.  He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse g...

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare.   Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big...

In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond. 

In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma. Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the po...

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene. Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both.   Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management fo...

In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️  Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development.  In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social...

Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and transformation, taking on key roles at Pfizer and Grünenthal. 

In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi. With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption.  With a fixer...

I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry.   Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of...

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️   On the 22nd August, l chatted with the amazing Chiara Bolgnini.   Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global hea...

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.

For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.

Mehrnaz Campbell talks to Patrick Markt-Niederreiter , a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series.    With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies.  Vanitha currently leads a team focused on chronic serious disea...

I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series .  Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, a...

I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series . Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries. As a digital marketing professional with nearly twenty years of expertise, Nataliya has contri...

I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies.  She is passionate about innovation, desig...

I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals.  It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively. I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science te...