Digital Transformation Series

Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents! Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and technology services for commercial, medical, and...

I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast. I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force.  James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought should be discussed. The similarities in our commen...

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series . If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs.  Through these inter...

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely.  What many organisations failed to do was help their teams transform and adopt omnichannel.  Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'....

As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics!  We related on so many topics and you can hear so many nuggets of golden information from him!  A few of Florent’s points:  To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn a...

For the next interview in our DIGITAL TRANSFORMATION SERIES , I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health.  Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial.  We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing...

As part of our DIGITAL TRANSFORMATION SERIES , I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk.  Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective.  I chatted with Frank about what they’re doing right and how they plan to stay on top.

I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine.  As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest in the Cheemia ReSET training platform, to help th...

In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry. Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology is here to help global pharma companies achieve bi...

In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.