Digital Transformation Academy Podcast

Discover how small businesses can thrive in the digital age with this insightful webinar hosted by the University of the Philippines! In this video, we dive into the key strategies, tools, and real-world examples of successful digital transformation tailored for small business owners and entrepreneurs. What you’ll learn: • The importance of digital transformation for small businesses • Practical t...

Understanding the difference between branding, marketing, and sales is crucial for every entrepreneur and business owner. In this video, I break down what makes each of these pillars unique, why they’re essential, and how they work together to grow your business. • Branding is your identity; it’s how your customers feel about your business and what makes you memorable. • Marketing is the vehicle t...

Are you struggling to manage the hiring process after posting your job ad? In this video, I walk you through a step-by-step recruitment process that simplifies everything from CV screening to interview scheduling and making the final hire. Learn practical tips to organize your applicants, keep track of exam and interview schedules, and shortlist the best candidates with tools like Airtable and Goo...

Understanding the Procurement-to-Payment Process is essential for businesses of all sizes. In this video, we’ll break down the complete step-by-step process of procurement for businesses in the Philippines — from purchase requests to payment. Whether you’re in retail, services, or manufacturing, mastering the P2P process can save time, reduce costs, and keep your operations running smoothly. We’ll...

Master the 5 Stages of Digital Marketing After Defining Your Brand! In this video, we’ll walk you through the essential stages of digital marketing, starting right after you’ve defined your brand identity. Learn how to build a solid online presence from the ground up with these key steps: 1. Website Design and Launch – Create a website that stands out and converts visitors into customers. 2. SEO (...

In this video, we dive deep into the basics of business processes and ERP (Enterprise Resource Planning), exploring how ERP can help businesses streamline operations, reduce inefficiencies, and drive growth. Whether you’re a business owner struggling with disorganized workflows, lack of real-time data, or inefficient resource management, this workshop recap will cover how ERP systems can solve the...

In this video, we break down the basics of subsidiary ledgers — including cash on hand and cash in bank, accounts receivable, suppliers, inventory, and fixed assets. Subsidiary ledgers are crucial for managing your business finances and ensuring accuracy in your balance sheet. Whether you’re rebuilding your financial records or trying to understand how to better track receivables, payables, and as...

In this video, we break down the key branding lessons from Bruno’s Barbershop, a trusted name in men’s grooming in the Philippines. Learn how Bruno’s has successfully built a premium brand by targeting a specific audience, strategically positioning itself against competitors, and consistently delivering on its brand promise. Whether you’re in the personal care business or any other industry, these...

In today’s fast-changing job market, traditional recruitment methods no longer cut it. In this video, we’ll explore the latest trends in recruitment, dive into popular platforms like JobStreet, LinkedIn, and Facebook, and show you how to attract the right talent. We’ll also discuss how to avoid common issues like interview no-shows and compare the pros and cons of in-house hiring versus using manp...

Starting a new business and not sure how to set up your ledger and chart of accounts? In this video, I break down a step-by-step guide to help you set up your first business ledger, whether manually or using a spreadsheet. We’ll cover how to properly categorize assets, liabilities, equity, income, and expenses, as well as how to set up your beginning bank or cash balances against your equity. Plus...

Discover how Healthy Options became the leading wellness brand in the Philippines and the branding strategies that made it happen! In this video, we dive into the inspiring backstory of Healthy Options and share 4 powerful branding lessons that every entrepreneur, business owner, or aspiring wellness advocate can learn from. Learn how to create a lifestyle brand, maintain consistency, educate your...

In this video, we’ll break down the key aspects of Philippine labor law for 2024, focusing on bonuses, allowances, benefits, and tax deductions. We’ll dive into important topics like the 13th-month pay, Cost of Living Allowance (COLA), and de minimis benefits, including their thresholds and how they impact your salary. Whether you’re an employee seeking to understand your rights or an employer ens...

Are you running a business in the Philippines and need help understanding BIR ATP forms and key internal business documents? In this video, we dive deep into everything you need to know about the Authority to Print (ATP) forms required by the Bureau of Internal Revenue (BIR), including how to apply for them and why they're essential for your business. We also cover critical internal documents like...

Want to build a memorable restaurant brand like Cibo PH? In this video, we break down 4 key branding lessons from Cibo, one of the Philippines' most iconic Italian restaurants. Learn how Cibo has perfected its brand through consistency, a strong USP, impactful design elements, and a customer-centric approach. Whether you’re an aspiring restaurant owner, entrepreneur, or marketer, these branding ti...

In this video, we break down everything you need to know about leave benefits under Philippine labor law. Whether you're an employee curious about your rights or an employer looking to comply with labor regulations, this guide will help you understand the types of leave benefits mandated by law. We cover the following leave benefits: - Service Incentive Leave (SIL) - Maternity Leave - Paternity Le...

Are you starting a business in the Philippines and need to register with the BIR? In this step-by-step guide, I’ll walk you through the entire process of how to register your business with the Bureau of Internal Revenue (BIR), whether you're doing it online or in person at your local BIR Revenue District Office (RDO). Learn how to avoid penalties, the documents you need to prepare, and what the Au...

In this video, we dive deep into the successful branding of Toby’s Estate PH and uncover the 5 key branding lessons that any business can learn from. From their compelling backstory to their effective brand positioning, Toby’s Estate has mastered the art of building a premium coffee brand that stands out in the competitive Philippine market. Discover how their craftsmanship, commitment to sustaina...

In this video, we’ll break down the working hours and rest periods under the Philippine Labor Law, covering everything you need to know as an employer or employee. Whether you’re a business owner looking to stay compliant or an employee understanding your rights, this comprehensive guide will help you navigate the complexities of the Philippine Labor Code. Key topics covered in this video: - Regul...

Are you planning to register your business as a corporation in the Philippines? In this video, I'll guide you through the entire step-by-step process, including how to choose between a One Person Corporation (OPC) and a Standard Corporation. We'll cover everything from name registration on the SEC website, preparing your Articles of Incorporation and By-laws, and understanding key terms li...

In this video, I break down the branding strategy of Decathlon.ph, the popular sporting goods retailer in the Philippines. Learn valuable branding lessons from Decathlon, including their brand story, how they position themselves in the market, and the key elements that make their branding successful. We’ll explore Decathlon’s target market, their strengths and weaknesses compared to local competit...

In this video, we provide a detailed breakdown of wages and compensation in the Philippines, covering everything from minimum wage laws to additional compensations like overtime, night shift differentials, and the mandatory 13th-month pay. We’ll dive into the recent changes in labor regulations, including the 2023 wage hike in Metro Manila and the varying minimum wages across different regions. Wh...

Starting a business in the Philippines? Registering a sole proprietorship with the Department of Trade and Industry (DTI) is the first crucial step! In this video, I'll walk you through the entire process—choosing the right business structure, registering your business name, and securing all the necessary permits to operate legally. Key Highlights: Why choose a sole proprietorship over a corpo...

In this video, we’ll dive into the fundamentals of branding and why it's essential for entrepreneurs looking to grow their businesses. From my personal experience of creating valuable content during the pandemic to eventually growing a consulting business, I’ve learned that branding is more than just marketing—it's about trust, reputation, and long-term growth. You’ll learn: - What brandin...

In this episode, I break down the different types of employment in the Philippines, as governed by the Labor Code. Whether you're an employer or an employee, understanding the various employment types—such as regular, probationary, project-based, seasonal, and casual—is crucial for navigating your rights and responsibilities in the workplace. 🔍 Key Topics Covered: What is regular employment?...

Are you thinking of starting a business in the Philippines but unsure whether to choose a sole proprietorship or corporation? In this video, we break down the key differences, advantages, and challenges of both business structures to help you make an informed decision. Learn about registration, taxes, liabilities, and which option is best suited for your business goals. Don't miss out on this...