Digital Superchats - The Podcast

In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce Timestamps (0:00) - Welcome (00:40) - Fun fact (02:54) - Getting start...

In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps (0:00) - Welcome (00:28) - Fun fact (03:00) - Getting started in digital marketing (09:42) - Balancing work and personal life (13:23...

In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps (0:00) - Welcome (00:28) - Fun fact (03:00) - Getting started in digital marketing (09:42) - Balancing work and personal life (13:23...

In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series. #digitalmarketing | #marketing | #ai | #llm Timestamps (0:00) - Welcome (00:36) - Fun fact (01:51) - Getting started in digital marketing (05:25) - Balancing work and personal life (10:23) - Favourite podcast and book (12:10...

In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more! #digitalmarketing | #marketing | #ai | #llm Timestamps (0:00) - Welcome (00:15) - 2026 World Cup prediction (01:28) - Getting started in...

AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure. In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to su...

In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns. Timestamps (0:00) - Welcome (00:40) - How did you enter a career in digital? (05:48) - How do you switch-off? (07:38) - What is your fa...

In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos. Timestamps/Chapters (0:00) - Welcome (01:00) - How did you enter a career in digital? (05:35) - How do you switch-off? (10:12) - What is your favourite TV s...

In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more! #digitalmarketing | #marketing | #ai Timestamps/Chapters (0:00) - Welcome (0:35) - How did you enter a career i...

Is Digital PR still worth investing in? Absolutely — if you’re doing it right. In this talk, Amy Irvine, Digital PR Director at Digitaloft, breaks down the evolving role of digital PR in modern marketing and SEO strategies. Learn why many brands are missing the mark, what real success looks like, and how digital PR can drive measurable organic growth — not just vanity metrics. 📽️This online talk w...

SEO isn’t just about rankings and backlinks anymore — it’s about brand. In this insightful talk, Thierry Ngutegure, Head of Insight at Journey Further, explores how SEO professionals can evolve their strategy by incorporating brand tracking into the mix. Creating great content and building links will only take you so far. To unlock sustainable growth, it’s time to ask: What impact is your SEO stra...

NP Digital's VP Media Strategy, Luke O’Leary, reveals the exact strategies used to build powerful content engines that drive visibility, engage audiences, and convert traffic into customers. Learn how to build a scalable, AI-ready content strategy that drives traffic, leads & results. We're always told that "content is king"—but what does great content actually look like? And...

User journeys are no longer linear. As digital behaviorbecomes more fragmented, traditional SEO strategies are falling behind. In this insightful talk, Search Laboratory's Head of SEO, James Bentham, dives into how the evolving role of search demands a new, more adaptive approach from marketers. Discover how to realign your search strategy with modern consumer behavior and leverage generative...

We head back to 2023! In this talk from Digital Superchats #10 (AI & Digital Strategy), ICS-digital's Marketing Director, Martin Calvert, sets out the blueprint for creating a global content strategy in the world of AI. Key Takeaways: Current applications of generative AI to support content-led SEO strategy Talking points about the wider context that’s driving Bing and Google in their AI produ...

In this talk from Digital Superchats #17 (Organic Search Strategy & Performance Edition), HUB's Performance Director, Malcolm Slade examines - Marketing During the AI Boom and Beyond. Key Delegate Takeaways: 1. How to stay on target while avoiding all of the hyperbole and snake oil currently prevalent on LinkedIn and other social platforms. 2. How to start your journey building your brand. 3....

We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026.   Timestamp/Chapters (0:00) - Welcome (0:55) - How did you enter a career in digital? (03:11) - How do you switch-off? (06:14) - Favourite podcast & book? (09:3...

We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026.   Timestamp/Chapters (0:00) - Welcome (0:55) - How did you enter a career in digital? (03:11) - How do you switch-off? (06:14) - Favourite podcast & book? (09:3...

We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self… Timestamps (00:00) - Welcome (00:14) - How did you enter a career in digital? (02:59) - How do you switch-off? (06:35) - Favourite podcast/book/Inspi...

We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self… Timestamps (00:00) - Welcome (00:14) - How did you enter a career in digital? (02:59) - How do you switch-off? (06:35) - Favourite podcast/book/Inspi...

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy. Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015. Louise is well known in t...

In this talk from Digital Superchats #13 (Digital Strategy, Performance & Effectiveness Edition), idhl's Performance's Media Strategy Director , Tom Walkden, examines - Navigating Beyond Search and Social: Unleashing Programmatic’s Potential. As Media Strategy Director at  idhl , Tom is a seasoned expert in digital marketing and paid media strategies. With a wealth of experience in paid search...

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Cedarwood Digital's Senior Digital PR Manager, Sarah-Jayne Taylorson, examines - Put On your Thinking Cap(s): Six Hats to Inspire Digital PR Ideas. SJ has over seven years of experience in digital PR, having worked both in-house and agency-side with a diverse range of brands—from well-known consumer na...

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Impression's Digital PR Strategy Consultant, Lauren Henley, examines - Capturing Your Customer’s Pain Points to Build Brand & Drive Organic Performance Lauren has over 12 years of experience in SEO and digitalPR, delivering successful campaigns for B2C and B2B clients across local, national, and in...

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Connective3's UK Digital PR Manager, Will Waldron takes examines - Building More Than Just Links; How to Make Sure your Link Building Strategies Drive Success by Aligning Digital PR, SEO and Content Starting out in music PR, and now with over ten years’ experience in traditional and digital PR, Will is...

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy. Louise began her career in traditional PR agencies before transitioning in-house at major fashion brands, eventually joining Propellernet in 2015. Louise is well known in t...