Digital Marketing Masterclass

In this episode our Senior Content Strategist @RoyAtadgy sits down with our CEO Chris Carr to talk about his latest article for Venture Beat. https://venturebeat.com/datadecisionmakers/the-critical-question-about-the-metaverse-that-no-one-is-asking/ In this video we tackle the critical question(s) that no one is asking about the metaverse. We discuss the impact the metaverse will have on business,...

For years, Elevator Pitches were considered the #1 way to communicate your brand’s message and vision effectively. But the sad reality is that they nearly never worked. Introducing the Story Guide one liner. Our answer to the elevator pitches that had gone wrong.

The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you are likely to convert a potential sales target. In addition, it forces them to reveal their top priorities. However, in this video, we take it one step further. In this video, we talk about how to use the Temperature Check Sales Approach to create more effective content marketing.

In this show we discuss how to implement Hubspot tracking code (often called cookies) to measure how engaged your potential sales targets are with your current marketing. We also walk through how strong messaging can lead potential site visitors through the buyers journey. And finally we discuss how to lead score your sales targets so that your sales team knows which leads are hot and what leads r...

The key to making data-driven decisions about your business is analytics. The problem however for many businesses is that they don't have the right analytics information. OR they don't use it effectively to make data-driven decisions about their marketing. This means that they're making marketing decisions based upon hunches, gut feelings, or the latest marketing trend. This always yie...

SEO agencies are incredibly valuable tools when it comes to marketing. While an investment, they bring necessary skills and knowledge to the intricate processes of managing content and SEO performance. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of vetting your SEO Vendor to achieve the ROI your business is seeking. #farotech #seoagency #se...

Marketing is Moving Fast! And sadly your client expectations have never been higher. For companies to compete it is essential that they understand how to maximize your marketing budget by using a marketing agency that utilizes a team-based approach. In today’s podcast we walk through this step by step AND we help you identify the critical questions that you need to be asking yourself and your curr...

Let's face it, content marketing is hard. So many people know WHAT they want to say, but they don't know HOW to say it. That is where content strategy formulas come in. In today's podcast we walk through the PPPO formula. This formula is a bulletproof approach to writing web content that converts. #contentmarketing #podcast #farotech #writingformulas

DMM Live #7 is about the software and data used in digital marketing which helps to classify and determine where each customer is at in the lifecycle of your product. CEO Chris Carr demonstrates how long-term value exists in your clients at the Awareness, Consideration, and Decision stages of the funnel. Chris explains the math of consumer outreach and shows how the marketing materials change to w...

In this DMM Live CEO Chris Carr covers the benifits of hiring a Digital Marketing agency as well as how to implement the flywheel system into your business so you have a constant stream of customers coming in the door whil serving to upsell the retained customers.

2022 is a new year for Farotech, Applying the Farotech process to our social media feeds this year is going to demonstrate the value brought by this holistic approach to digital marketing. Farotech also will be expanding into more scheduled live streams and will bring forward podcasts with industry thought leaders throughout the year to give marketing explanations and anecdotes during engaging tal...

The large majority of companies are learning the painful reality that marketing is moving too fast. and if you have a CMO or marketing director they are soon realizing that they do not have enough time to master all the facets of marketing required to generate and convert leads. Enter the Team-Based Approach that allows your organization to get more accomplished and to have clarity on what channel...

In this episode of DMM live Chris Carr covers the various marketing software programs used as well as how they are applied to the youtube channel. Tubebuddy is the tool covered most in-depth here, it is an excellent tool for SEO optimizing your videos as well as getting deeper backend analytics which you typically can’t see without it. Comment below what your favorite piece of marketing software i...

If used correctly, LinkedIn can be one of the most powerful outbound marketing tools for your business. However, many businesses do not know how to use it to its fullest extent. Read more at our blog: https://farotech.com/blog/linkedin-sales-navigator-setup/

Content marketing and healthcare can work in tandem when it comes to attracting more traffic to your website. In fact, healthcare businesses can be strategically positioned to attract a massive amount of search traffic and compete for high value keywords. Read more about content marketing and healthcare here: https://farotech.com/blog/content-marketing-for-healthcare/ Visit our website: https://fa...

Is your website matching or exceeding your goals? Are you curious as to what makes a good website great? Even if the vast majority of websites underperform, you can bring your website into the successful minority by following simple digital marketing steps to do so. Read more about web design essentials here: https://farotech.com/blog/what-makes-a-great-website-design/ Visit our website: https://f...

Deciding between Google Ads vs Facebook Ads can have a huge impact on your PPC’s ROI. If you think paid ads are right for your business, the next step is to decide which of these two platforms to use. Choosing the right medium to run ads through is vital to success, which you can read more about here: https://farotech.com/blog/facebook-vs-google-ads/ Website: https://farotech.com/

Did you know that with digital marketing, videos attract almost twice the number of clicks as image-based ads? In tandem, paid ads and SEO can form an effective, efficient, and profitable digital marketing campaign which can be especially useful for small businesses. Learn how to balance SEO with the six kinds of paid ads in our blog post: https://farotech.com/blog/digital-marketing-for-local-busi...

Watch this video to learn about why seo backlinks can have such a large impact on your SERP rankings and how to identify the best link-building strategies for your business. Backlinks are a great tool to help your messaging get noticed in the SEO game.

Did you know that 46% of ALL Google searches are local searches? Can your business benefit from the power of an organic SEO strategy? Watch as Farotech CEO Chris Carr, and Lindsey Daku, Account Communications Director, explain what SEO is, who needs it, the four pillars, and reasonable expectations for your SEO results. For the lowdown, read our recent blog post, Beginner's Guide to SEO strate...

Finding the right experienced SEO agency to help your business gain more traffic and establish leads is crucial. Watch as Chris Carr, Farotech CEO, dives into the importance of having such an agency and the value they can provide. Picking the right SEO agency is not always an easy task, and this video outlines the important questions to ask and kinds of approaches to keep an eye out for. Visit our...

It is not an easy task to write perfectly optimized content based SEO, but with an editorial calendar, keyword research, backlinks, and more, this process is simplified. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss SEO tools that can help boost your business’ rankings on SERPs and attain the traffic you are seeking with great content. Visit our website: fa...

Keeping your website design and SEO services working together under one roof can provide a lot of value for your company. Of course, there are challenges that come along with finding the right agency that will provide the right services for your business’ needs. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth dive into this valuable ‘under one roof’ team-based approach. Vis...

SEO agencies are incredibly valuable tools when it comes to marketing. While an investment, they bring necessary skills and knowledge to the intricate processes of managing content and SEO performance. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of vetting your SEO Vendor to achieve the ROI your business is seeking. Visit our website: https...

Producing successful content for your business' website often requires the use of various different channels to get the job done. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about three important factors to consider and paths to take when cultivating the right digital content strategy for your business. Visit our website: https://farotech.com/