Digital Marketing Masterclass

A website should be your greatest sales person—the one that works 24 hours a day, 365 days a year. When designed and developed correctly, a website should be able to engage your ideal buyers with carefully crafted messaging. Follow along as Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth, identify some key tactics to producing the kind of website that will attract the kind of con...

Utilizing valuable low competition keywords is an effective first step in the search engine optimization process. Watch as Chris Car, CEO of Farotech, and Todd Smith, VP of Partner Growth, discuss the variety of different elements, such as long-tail keywords and domain authority, that go into this process to provide your business the confidence it needs to succeed. Visit our website: https://farot...

If you are a SaaS company who is committed to marketing, you could be left with a disjointed approach that includes multiple vendors, inconsistent messaging, and hundreds of marketing initiatives that are only 30 to 40% complete. This is why SaaS marketing is so difficult. Watch as Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth go into depth about the two most common problems th...

Buyer Personas are VITAL to marketing, and we mean vital. They allow you to understand your target audience by doing a buyer persona deep dive. In this podcast, you will learn about the importance of buyer personas, and how to create them today to better understand your target market.

EO-based lead generation is not just important for businesses — it’s critical. With both local and organic approaches, SEO is a method and system used to achieve high search results rankings within the major search engines. In this video, Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth discuss this important strategy that is just what your marketing's been missing. To learn m...

Want to build a marketing strategy with room to grow? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to unpack the essentials of creating a business marketing plan, where most companies fail, and what you need to do to transform your marketing results. To learn more about business marketing plans, check out our blog: https://farotech.com/blog/marketing-plans...

Wondering how to market telemedicine to potential patients? Chris Carr, CEO of Farotech, is joined by Todd Smith, Farotech’s VP of Partner Growth, to discuss marketing online medicine. The shift to online medicine began a while ago, when records were moved to online, but now with the widespread Coronavirus, it is the future of medicine as we know it. Get prepared for another online shift with this...

Marketing during the current pandemic is definitely challenging, but why waste such a perfect opportunity? Farotech Marketing's CEO, Chris Carr joined David Newman on Do It! Marketing's podcast, The Speaking Show. Check out this video for helpful tips and guidance on marketing during the pandemic.

Chris Carr, Farotech CEO, is joined by Lindsey Daku, Senior Account Manager, to discuss maximizing a marketing budget. The truth is that most companies do not have millions of dollars to spend on marketing, so companies like Farotech take a small budget to produce million dollar results. Listen to this podcast to learn about maximizing marketing budgets so that you can get started ASAP! To learn m...

LinkedIn is a very powerful tool for business, especially in gaining new clients and updating your professional network. Chris Carr, CEO of Farotech, is joined by Farotech’s VP of Partner Growth, Todd Smith, to talk about some of the best social media tips to use on LinkedIn. They discuss the WHO, WHAT, WHY, AND HOW of LinkedIn while offering helpful tactics to boost both your personal and busines...

What if, with some strategic (but doable) adjustments to your marketing approach, you could save 62% while tripling your leads? Inbound marketing brings clients to YOU rather than you chasing them down. Watch this video to learn about the importance of inbound marketing during an interview with Chris Carr, Farotech CEO, and Lindsey Daku, Senior Account Manager. To learn more about inbound marketin...

Any marketer worth their salt understands that there is a content crisis on the web. With the emergence of AI content writing, SEO and content marketing flooding the web, marketers are forced to understand that the promotion of content is more important now than ever. Today we are joined by @ChadPollitt who walks through the Golden Rule of Content Promotion.

In this episode of Digital Marketing Masterclass, we are joined by Larry Kim, who is the founder of Customers. AI, an AI-powered sales outreach platform. Larry Kim discusses the potential of using AI-generated scripts for video sales letters. He explains how AI can customize the mouth movements and voice to make the video sound more natural, almost indistinguishable from a fully customized human l...