Digital Marketing Masterclass

Today we sit down with Tom Foster of @FosterWebMarketing and we will walk through the lessons he's learned over three decades of Digital Marketing, including the 7 critical mistakes that most marketers make.

In this premiere broadcast of Digital Marketing Masterclass CEO Chris Carr and Vice President Todd Smith talk to Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman covers how the first 100 days are the most valuable in shaping a potential customer into a brand ambassador through the proper marketing materials.

People who don't sweat the small stuff simply shouldn't be in marketing. Things that are simple to do like sending thank you notes to a valued client often end up falling through the cracks with all the chaos the work week brings. Automation solved this, Handwrytten CEO, David Wachs has a novel solution where robots do all the work for you, mimicking your handwriting and even handling the...

I mentioned in this video that we're givingout 5 passes to Noz's event, OmniChannelX. Click on the link below to enter for a chance to win! Link: https://www.omnichannelx.digital/2022-sponsors/

In this episode of Digital Marketing Masterclass, we have special guest Noz Urbina. Together we talk about how to do content marketing in a competitive industry. How to tackle creating great content that resinates with your ideal personas and how AI technology will change the landscape of digital marketing. To be entered into the raffle to win tickets to the OmniChannelX conference, enter here: hh...

On this episode of DMM we have B2B marketing expert, speaker, and author Pam Didner on the podcast. @PamDidner has been focused on bridging the gap between sales and marketing; helping the two teams in an organization synergize and help to bring people down the funnel by addressing all stages and how the marketing materials transition to individual sales. Her latest ebook the Modern AI Marketer wo...

On Today's Episode we have Mackenzie Thompson, Chief Growth Officer for SaveaLife.com. We talk about how to unpack looking at your marketing metrics through the lens of Life Time Value. We also talk about the power of Programatic Advertising and how to get the right message, to the right potential client and the right time.

In this episode, we sit down with Michael Dugas with DrayNow. DrayNow is a disruptive technology that is changing the landscape of intermodal transportation. Together we discuss how they have used a Digital marketing strategy that is measurable and effective.

In today's episode, we revisit a conversation that our CEO Chris Carr had with marketing legend John Logar. Together they cover how Covid dramatically speeds up the time that products and innovations are able to get to market. The power of owning your own client database and ultimately how to use advanced digital marketing tactics to dominate your industry.

It’s easy to think the only way to boost conversions is to just generate more leads, hoping that “it’s just a numbers game”. However, the data shows that when your usability is frictionless, engagement and conversions multiply. In this episode, we sit down with Shaza Hakim, Founder of Stampede Design to walk through the usability testing and tactics that matter most.

In this episode, we sit down with author and content marketing superstar, Barry Feldman. Barry is the “point man” at Feldman Creative and a digital marketing superfreak. As Founder/owner of Feldman Creative, Barry has over 25+ years copywriting experience. He is a consultant in Content Marketing and Digital Marketing. He is the author of a number of books including: • Author of The Road to Recogni...

Our guest today is Ryan Jacobs from SEMRush, who discusses their new App Store that has been added to their suite of services. Additionally, we discuss the tactics of great influencer marketing and the challenges marketers face when implementing new ideas.

Today, we sit down with Brian McIntire, co-founder of Think Company to discuss the power of great usability, how usability leads to better conversion and the tactics you can use to apply to your own marketing

Today, we sit down with Brian McIntire, co-founder of Think Company to discuss the power of great usability, how usability leads to better conversion and the tactics you can use to apply to your own marketing

It’s widely known that the world never knew it needed the iPad until it was invented. I believe they’ll be saying the same thing with the advent of Video Books. Today, we sit down with Ronak Sheth, CEO & Founder of LIT VideoBooks, to discuss the opportunities and challenges of creating a new category of media.

In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum. Mark Schaefer's Books: Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds https://www.amazon.com/Cumulative-Advantage-M...

In this episode of Digital Marketing Masterclass, hosts Chris Carr and Todd Smith interview Amanda Todorovich, the executive director of content marketing at Cleveland Clinic. Amanda talks about how she helped grow Cleveland Clinic's blog Health Essentials into the number one most visited hospital blog in the country. She discusses tactics like optimizing content for SEO, incorporating video,...

Welcome to Digital Marketing Masterclass, featuring our special guest, Christine Gritmon, a personal brand consultant, to discuss various topics related to personal branding and marketing. Christine shares her background as a journalist and how she transitioned into using social media for personal branding and helping small businesses with their social media strategies. She talks about her podcast...

In this episode of the Digital Marketing Masterclass, Chris interviews Will Wang from Growth Labs about making data-driven decisions and the secret sauce behind his company's success. Will shares his background in data and how his company focuses on B2B businesses, offering services in cold email outreach, building funnels, and running traffic. They discuss the importance of finding the right...

Welcome to Digital Marketing Masterclass, featuring our special guest Brian Dainis, the CEO of Curotech and a renowned tech entrepreneur. Brian brings his wealth of expertise in tech, AI, entrepreneurship, and coding to the forefront of this episode. Join us as Brian explores innovative business ideas centered around leveraging the power of GPT-4, sharing his insights on the evolution of AI. Disco...

Marketing is hard. After 21 years I know the pain of working as hard as possible to create marketing assets, pump out blogs, SEO, Content Marketing, Social Media.... the list goes on an on.... And what is the result? NOTHING. And while I dont have a crystal ball I probably know what is holding you back and if you feel like your marketing is failing? I might know why. In this episode we unpack our...

In this episode we discuss how we're inadvertently alienating potential clients with how we develop our content strategy.  The importance of creating all three stages of content your buyer’s journey map.  And ultimately techniques for getting the right message to the right potential clients at the right time.   Special thanks to Andy @Crestodina at #OrbitMedia @orbiteers

"In this episode our Senior Content Strategist Roy Atadgy sits down with our CEO Chris Carr to talk through Chris' latest article that was published on Forbes.com. The article was called ""Building your House on Sand"". In this piece Chris outlines the perils of vesting all of your marketing energy on platforms you don't control and whose rules & guidelines you...

In this episode of Digital Marketing Masterclass we talk about the genesis of Facebook’s bait and switch tactics they used to grow to a multi-billion dollar valuation.

We all want to grow our business, but that doesn’t mean that we’re focusing on the right details to move the needle. In this episode a CEO, Chris Carr walks through how to make data driven decisions for your company based upon reporting & analytics.