Digital Marketing Master

Abby interviews Tim Keef, Chief Marketing Officer at UC-Irvine Division of Continuing Education. Tim chats with Abby about his diverse career journey, the unique challenges of marketing to working professionals, and how the pandemic has steered the division’s programs and marketing efforts. The takeaway? Pursuit of education is useful at every age.

Sarah interviews Stephanie Geno, Chief Marketing Officer at Innovid. Innovid offers television and digital advertising management and distribution services to large brands. Stephanie tells Sarah about InnovidXP, the company’s latest platform aimed to serve advertisers in today’s converged digital entertainment landscape.

Abby interviews Mark Jensen, Director of Product Marketing at business management software company Epicor. Mark tells Abby about his day-to-day work marketing Epicor’s portfolio of products, and shares insights about customer communication and relationship-building. Epicor provides ERP, CRM, SCM and HCM software solutions to businesses in a range of distributor and retail industries.

Sarah sits down with Tip Rose, Vice President of Digital & Print Marketing at Nationwide. Tip discusses leveraging customer data in order to improve messaging and digital consumer experience. He also shares about his experience leaning into the latest digital tools for improved customer insights.

Sarah interviews Dusty DiMercurio, Senior Director of Industry & Portfolio Marketing at Autodesk. Autodesk is a global leader in design and “make” technology across many industries, some of its software including AutoCAD and Fusion 360. Dusty talks with Sarah about his team’s current efforts to improve customer experience using data and research. He also provides insights about the importance of t...

Abby chats with Chris McFadden, Vice President of Communications and Marketing at Turner Construction Company. Chris tells Abby about the continued growth of the company, and speaks to the emphasis Turner puts on community, difference, and kindness. With a staff of 10,000 employees, Turner completes $12 billion of construction work on 1,500 diverse projects yearly.

Sarah sits down with Peter Walter, Vice President of Digital Marketing at C.R. Laurence Co., Inc. Peter chats with Sarah about CRL’s new website, streamlining the customer journey, and making valuable process changes to benefit the business. CRL is a global, industry-leading manufacturer of glass and glazing tools and equipment.

Abby interviews Mirko Mueller-Goolsbey, Brand Marketing Director at SAS, the largest private software company in the world. Mirko, a former Olympic athlete, tells Abby about his switch to marketing and his ongoing fascination with behavior insight. The two discuss multi-pronged marketing approaches in the B2B space, and the importance of discipline and consistency in sustaining a brand over time.

Sarah chats with seasoned marketing professional Anand Akela, Chief Marketing Officer at Acalvio Technologies, leader in cyber deception technology. Anand and Sarah discuss designing and executing go-to-market strategies, mapping out the buyer’s journey, and adjusting course based on targeted personas. Anand’s former roles include Vice President of Marketing at Nutanix and Vice President of Produc...

Sarah interviews Paul Dobson, Head of Digital Services at Cloud Software Group. Paul chats with Sarah about CSG's robust brand messaging and social media marketing plans, and the wide range of software franchises they offers across industries. CSG supports more than 100 million users around the globe.

Abby interviews Stewart Chow, Director of Digital Marketing at George P. Johnson Experience Marketing. Chow tells Abby about designing consumer-driven experiences for brands, and pulling insights from CRM data to drive creative process. He stresses the importance of unleashing your creative value when you're working on a marketing team.

Abby sits down with Joshua Palau, Senior Vice President of Growth Marketing and Media at LendingTree, an online lending marketplace. They discuss the economy, making meaningful connections with consumers, and the importance of understanding business fundamentals. LendingTree is one of the nation’s largest online networks with 700+ lenders.

Sarah sits down with Suki Maxwell, Director of Marketing at Southern Glazer's Wine & Spirits. SGWS is the largest beverage distributor for wines, spirits, beer, and CBD products in the US and Canada. Suki discusses building relationships with suppliers and retailers, leveraging tech to increase output, and the importance of thoughtful brand storytelling via ads.

Sarah interviews Michael Mahoney, Senior Vice President of Marketing at Inovalon, a leading healthcare technology company. Michael and Sarah discuss the digitization of healthcare, the rational vs. emotional customer journey, and Inovalon's current rebranding efforts across digital platforms.

Sarah interviews Anne Murlowski, Director of Digital Marketing at business software provider Conga. Anne discusses paid media advertising, and the importance of communicating authentically with customers in order to perfect their software solutions.

Sarah chats with Steve Mudd, Director of Strategic Messaging and Content Marketing at NetApp. Steve discusses how the cloud data services industry has evolved in recent years, and shares insights about the need for persistence and creative courage in authentically telling a brand’s story.

Abby sits down with Gabe Mederos, Vice President of Social & Emerging Trends at global marketing firm Weber Shandwick. In his role, Gabe develops digital marketing and communication strategies for a wide range of clients. Gabe tells Abby about the importance of understanding target audiences deeply, and how he builds trust with clients.

Sarah interviews Cesar Recendez, Senior Director of Global Digital Marketing Operations at Experian. Cesar tells Sarah about the complex range of products Experian offers, and how his team translates those solutions into targeted brand messaging. He also discusses his team's current focus on redesigning web properties to support a better user experience.

Abby interviews Brian Rowley, Marketing Vice President at Panasonic. In his role, Brian seeks to understand his target audiences’ pain points and articulate how Panasonic provides tech solutions. He shares insights with Abby about building brand loyalty through authentic engagement and relevant content.

Abby sits down with Kristen Doherty, VP, Sales, Marketing and Communications at RBC Bank. RBC Bank provides services to Canadians within the U.S. Kristen tells Abby about her team’s focus on expanding their digital capabilities since the pandemic.

Abby speaks with Allison Hope, Vice President of Social Impact Communications at Mastercard. In her role, Allison leads all diversity, equity and inclusion communications globally. She discusses bringing authentic values to the corporate world, and the importance of recognizing when to listen to others for their expertise.

Abby sits down with Cosmin Ghiurau, Sr. Director of Marketing, Social & Content at Stride, Inc. In his role at the education company, Cosmin oversees channel marketing to support the wide variety of programs that Stride offers, from early school to adult learning. He shares with Abby about how Stride continues to ride its wave of growth post-pandemic.

Sarah interviews Krys Grondorf, Director of Communications at Verizon Business. In her role, Krys is responsible for communications on the B2B side of Verizon. Krys speaks about the powerful role technology plays in frontline communications throughout the public sector, and how Verizon acclimated to hybrid work culture during the pandemic.

Abby interviews Jason Stephenson, Director of Marketing and Communications for the North Central region of Stantec. Jason discusses empowering his team members, and shares about the self-learning that comes from truly putting yourself into your work, no matter what industry you're in. Stantec is a top-tier design firm with over 400 locations across the globe.

Sarah sits down with Nicole Beer, Chief Marketing Officer at Wilson Electronics. In her role at the country’s leading manufacturer of cellular signal booster technology, Nicole explains that she employs a wide array of strategies to more deeply understand customers during a time when folks are increasingly concerned about data privacy.