Digital Marketing Master

Sarah chats with Caryne Say, Founder of strategic marketing company Pype.ly. Pype.ly helps B2B companies improve their reach, reputation and revenue. Caryne tells Sarah about how she uses customer insights and key data points to generate winning strategies for clients.

Abby interviews James Honey, Director of Product Marketing at SailPoint Technologies. SailPoint is a leading company in identity security for both companies and government agencies. James chats with Abby about the importance of collaboration in successful business, and how his team uses brand messaging to drive home all that SailPoint offers to potential clients.

Sarah sits down with Avi Bhatnagar, Vice President of Growth Marketing at Metallic, a SaaS data protection service from software company Commvault. Avi tells Sarah about the solutions Metallic offers, and describes how his team stays in tune with trends and drives customer experience accordingly.

Sarah interviews Dave Savoy, Senior Director of Marketing at Internet Brands. Internet Brands is a media company providing web solutions to clients in the automotive, health, legal and travel industries. Dave and Sarah discuss brand messaging, the importance of metrics, and Internet Brands' current rebranding efforts.

Sarah sits down with Seth Temko, Chief Marketing Officer at PAR Technology. PAR is a leading global provider of POS software in restaurant and retail industries. Seth and Sarah discuss universal marketing, working with vendors, and customer psychology.

Sarah sits down with Kateri Benoit, Digital Marketing and Communications Director at Rice Business – Jones Graduate School of Business. In her role, Kateri oversees digital marketing and advertising efforts for the MBA program, with a large focus on target audience research. She discusses her responsibilities and emphasizes the importance of understanding the evolving digital landscape as a market...

Abby sits down with Regina Schofield, Director of Corporate Engagement & Education Outreach at Battelle. Battelle is a global research and development organization committed to the STEM fields. Regina tells Abby about the work she does helping clients secure program funding, and her current focus on the teaching staff shortage in America.

Sarah interviews Aaron Estabrook, Director of Digital Marketing and Emerging Media at OFS, a contract furniture manufacturer. Aaron tells Sarah about how he works to engage designers and provide them with a smooth customer experience. He also discusses the importance of clear, concise communication in successful content marketing.

Abby interviews John Lamb, Chief Marketing Officer at Elo Touch Solutions. Elo makes touchscreen displays, monitors, computers and components for businesses. John talks to Abby about making B2B sales at trade expositions, and the age of the cloud.

Cameron sits down with Hadassah Knight, founder of marketing agency Media Se7en. Hadassah’s agency serves clients in a wide range of industries, from healthcare to automotive. Hadassah shares with Cameron about her experience implementing Facebook Ads, and what it’s like to watch companies grow and transform as a result of thoughtful marketing campaigns.

Sarah sits down with Tim Chen, Senior Director of Web and Digital Marketing at A10 Networks, Inc. In his role, Tim oversees demand generation marketing efforts for a largely B2B audience. He shares key advice on using data to inform and support customers, and how to take advantage of Force Management’s “Value-Based Framework” in approaching sales.

Abby interviews Kirsten Hamstra, Director of Worldwide Social Marketing at Lenovo. Kirsten discusses the wide scope of tasks her marketing team is focused on daily, from brand engagement to education. She also shares insights about the importance of relationships and communication in successful brand growth.

Sarah interviews SJ Yun, Senior Director of Digital Strategy, Marketing & Branded Content at Daniel Gale Sotheby’s International Realty. SJ discusses the current real estate market, and how his team employs educational content messaging to reflect to audiences the great value of having a real estate advisor during these times.

Sarah interviews Brad Pittmon, Vice President of Product Marketing at Vtech. He shares with Sarah about his team’s focus on diversifying product lines, and the importance of marketing a product’s specific values in order to stand out among shelf competitors in brick-and-mortar sales.

Sarah talks with Christine Richin, Associate Marketing Director at S&P Global Market Intelligence. Christine shares insights on how her team has handled marketing and communications operations during the merger of two large companies. She also talks about how marketing is an integral part of any business’s strategy for success and how one element in particular is key.

Cameron talks to Skeet Black, the Head of Sales at Beacon Occupational Health and Safety Services, who has been in medical sales for over 20 years. In this podcast, he explains how marketing is simply telling a story with a purpose – and that defines how he sees how it interacts with sales.

Sarah talks to Sal Shaikh, the Vice President of Digital and B2B eCommerce Delivery for Covetrus, a global animal-health technology and services company that aim to empower veterinary practice partners to drive improved health and financial outcomes.

Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they need from a banking organization. He also discusses the role that data and analytics play in the world of marketing.

Sarah sits down with Jeff Harrell, Director of Content Marketing at Tyler Technologies. Jeff discusses the development of his young marketing team, and the importance of using storytelling tools in order to communicate the complex software solutions they offer to governments, courts, school systems and more.

Abby interviews Julia Estacolchic, Senior Director of Brand Marketing at Match Group, the company behind major platforms including Tinder, OkCupid, and Hinge. Julia discusses how her team stays in tune with target audiences and continually tailors technology to deliver the very best to dating communities.

Sarah interviews Alyssa Fox, Vice President of Channel Marketing at Alert Logic. Alyssa discusses how her content marketing strategy seeks to break the misconception that businesses should wait until they’re breached to invest in cyber security. She also describes her marketing team’s current focus on paid media and SEO, and shares insights about the importance of storytelling as a marketing tool.

Sarah talks to Otto Angulo, the Senior Director of Digital Marketing at Mount Sinai Health System, about the unique challenges of creating a digital marketing strategy in an area with a lot of competition and for the healthcare niche. Otto also shares how his team is working hard to reach patients in this “new normal” despite decreased funding.

Sarah talks to Paul Kuehn, Strategic Director of Marketing and Sales at ENGIE North America Inc., on how he ensures that his team builds a network through attending various events to ensure his company remains top-of-mind in his customers’ minds.

Sarah talks to Noel Benson, the Marketing Director at Placers. Noel discusses how marketing is the single most important field in the marketing and communications (mar-comm) space following the COVID-19 pandemic. She also talks about how important it is to build trust with your audience through your messaging.

Sarah speaks to Josh Gillick, the Creative Director of Global Brand Studio at Webex, a leading provider of cloud-based collaboration solutions which includes video meetings. Josh explains how more often that not, simplicity is key in all his marketing endeavors.