Digital Marketing Master

Sarah talks to Penny Hill, the Director of Marketing Operations at Khoros, whose job is to run the "factory" behind marketing for companies that are in the enterprise B2B space. Penny shares important advice on maintaining work/life balance and productivity in the extremely busy, ever-changing field of marketing.

Sarah interviews David Sim, Director of Marketing, Business Management and Operations at BMC software on this episode. In his role, he oversees all the marketing functions of managing the company’s sales pipeline and monetary spend for demand generation. David shares his insights into why the old “4 Ps” of marketing are outdated and why a new, flashy tool won’t do much without straightening out co...

In this conversation, Sarah speaks with Daniel Johnson-Ederra, Director of Segment Marketing, Altice USA. Daniel’s role is to find and connect with new market segments, primarily Hispanic communities, who can benefit from quality, reliable Internet and mobile services. His insights in this episode teach digital marketers the importance of tailoring the message to the customer to reach new markets.

Sarah sits down with Gautier Caland, Senior Director of Marketing and Innovation at Group Indigo Canada. Despite being in the very traditional, “dinosaur” industry of parking services, Gautier walked us through some innovative digital marketing solutions. With the examples of introducing a parking app and making way for EVs, Gautier’s experience shows there is a lot of room for digital marketers t...

In this episode, Sarah interviews Mark Gaydos, Chief Marketing Officer of CalAmp. CalAmp provides software and hardware solutions to companies that want to protect their vital moving assets such as cargo and vehicles. In his role, he works closely with the sales team to ensure that marketing is serving them and helping them succeed. Here he shares insights on why alignment between departments is i...

Sarah talks to Heather Schreiber, the Director of Marketing at Advanced Drainage Systems about how she drives marketing strategy for a sacred resource — water — that surprisingly isn’t always top-of-mind.

In this conversation with Thomas Taylor, VP of Digital Marketing at isolved, Sarah asks questions to dive into what it takes to grow in the digital marketing space. Tom shares of his passion for data and analytics, how to use AI to scale, and the importance of turning marketing dollars into revenue. He also provides an overview of isolved’s unique way to impact demand generation in the digital spa...

Sarah talks to John Laffey, the Technical Product Marketing Director at Puppet, where he focuses on convincing customers to automate processes where they can. He discusses how marketers can and should change the status quo and work smarter, not harder.

Sarah speaks to Daniel Olsen, the Senior Marketing Technology Manager at Kelly, one of the biggest recruitment firms in the world. Daniel explains how far marketing has come from the days of Mad Men, and how data must underpin all decision-making.

Sarah talks with Josh Golden, the Chief Marketing Officer of Quad, a marketing experience company, that has moved into a new area of operating. Josh is just a little over a year into the job, and explains how, in his quest to change the perception of large brands, slowing down a little is what makes things move faster.

Abby talks with Victoria Keichinger, at Coldwell Banker. Victoria shares about finding the balance of speaking to both the logical and emotional sides of her target audience - home buyers. She also talks about the importance of data in digital marketing and about using your metrics to help you determine your next steps. Finally, Victoria shares how thinking outside the box helps your marketing ini...

Sarah sits down with Cynthia Cabrera, Director of Marketing at America’s Incredible Pizza Company. Cynthia shares the unique challenges of marketing at a seasonal business with a defined “peak season” and “off season.” She specifically talks more about how to be productive with a limited budget and how to find the balance between what’s best for the company and what’s best for customers, noting th...

Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize. Max shares more about how the pandemic has changed the way businesses like Partnerize get leads. He talks about leveraging paid search and paid social opportunities and choosing the right timing, messaging, and channel to focus your efforts. Max also shares great advice on targeting the right customers.

Sarah talks with Lisa Greene, Director of Marketing, Public Relations, and Customer Experience at Arvig. Lisa shares more about finding new, innovative ways to reach Arvig’s customers and increase brand recognition. She talks about the methods that work well for Arvig, and she also shares some great words of wisdom for digital marketers.

Abby talks with Lauren Abernethy, Vice President of Marketing at the Braves Development Company. Lauren shares about how she and her team are working to reach their highly diverse target audience in different ways. She also talks about the unique challenges and rewards that come along with marketing to such a large audience and meeting their needs and wants.

Sarah talks with Benjamin Kitzinger, Director of Marketing Design & Multimedia at Altium. Benjamin some of the unique aspects of Altium’s industry and shares some of the insights that he has realized during his time with the company. He talks about how his team’s video production and multimedia efforts support the company’s goals and reach their target audience effectively. This episode is a must...

Sarah talks with Roberto Santos, the Global Executive Director of Digital Marketing, at Sealed Air Corporation, about how his organization is undergoing an incredible digital transformation, which requires new approaches to marketing efforts as well as a shift in mindset.

Sarah talks with Jim Cahill, Chief Blogger and Head of Social Marketing at Emerson Automation Solutions. Jim shares his journey from engineer to sales to marketing and the knowledge and insights he’s gained along the way. He also talks about building your personal brand, which is especially important in a high-turnover market.

"Marketing is telling the story you want to tell, using emotion." Cameron talks with Skeet Black, Head of Sales at Beacon Occupational Health & Safety Services ( https://www.linkedin.com/in/lester-skeet-black-17379315/) about how marketing should treat the sales team and vice versa. Using everything from snow machine wrap stories to the superbowl, Skeet shares examples of how to tell that story ri...

Sarah talks with Jack Pham, Director of Digital Marketing at Service Champions Plumbing, Heating & AC. Jack discusses the digital marketing platforms he relies on to run effective campaigns, and he shares some insights into how to build a healthy digital marketing “ecosystem.”

Sarah talks to Jack Speyer, Director of Marketing Operations and Analytics at Iron Mountain. Jack shares his advice on finding vendors to work with and on optimizing lead generation to drive volume in his sales pipeline.

Sarah talks with Alexis Kushner de la Peña, Director of Product Marketing at Salesforce. Alexis shares about how she and her team create impactful marketing moments. She also talks about how working remotely has changed the way she builds her team’s culture and how to succeed as a new marketing professional.

Louis Gonzalez talks with Denise Garcia, Digital Marketing Technical Expert at Thinkful. Denise talks about being a lifelong learner and why it's so important for digital marketers to have this mindset. She also discusses having empathy with your audience and coworkers alike, as well as why seeking out a mentor is so beneficial.

Sarah talks with John Busby, Chief Marketing Officer at Centerfield. John shares his insights on the importance of good content and how to incorporate effective content into your digital marketing efforts. He also shares his insights on how happiness at work can positively impact your overall happiness and success.

Sarah sits down with Richard Dumas, Vice President of Product Marketing at Five9. Richard talks about positioning new technology so it’s easy for potential customers to understand and relate to. He also discusses how understanding your target buyer is crucial to running a successful campaign and how creativity comes into play as well.