Digital Marketing Master

Sarah sits down with Lynne Capozzi, Chief Marketing Officer at Acquia. Lynne talks about how important your brand is and why it’s worth investing in it. She also discusses getting your customers to talk to each other and initiatives to help customers spread your brand’s message. Lynne also shares advice for incoming marketers.

Sarah talks with Rhiannon McVey, Digital Marketing Director at Oswego Creative, about how outsourcing and networking is crucial to success. She talks about how business owners can get started with their social media plans and why it’s a good idea to seek out – and invest in – expertise.

Sarah talks with Ben Kuikman, Associate Vice President of Digital Marketing at All Campus. Ben dives into the psychology of decision-making and scenarios that have guided him to make the best decisions over his career. He also shares the importance of asking questions and how staying curious will help you get ahead in your marketing efforts.

Sarah talks with Dipesh Mukerji, Senior Director of Product Marketing at Cisco AppDynamics. Dipesh discusses recent changes in digital marketing, and how mass layoffs and budget cuts have forced companies to think strategically about their marketing budget. He also dives into how having a “hypothesis” could help companies better serve their customers and utilize their budget effectively.

Sarah talks with Jay Rice, VP of Digital Marketing of Bottomline Technologies. Jay discusses the "attribution equation" and the impact it has on the sales funnel and digital marketing. He also emphasizes how combining a great product with great marketing is a winning formula for success.

Sarah talks with David Sanepour, Senior Marketing Director of Digital Marketing at World System Builder. David works on leading people to financial literacy, by helping them understand how their money works and how best to use it. He also shares the importance of taking ownership of the future through increasing access to financial knowledge.

Sarah talks with Brandon Smithwick, Chief Digital Marketing Strategist at iBrain Web Marketing. Brandon talks about his experiences and most valuable lessons learned from working in the digital marketing field over the last 10 years. He also gives his best advice for people looking to transition into this ever-evolving market. 

Sarah talks with Ron Vatalaro, Director of Digital Marketing & Advertising at Go Design Plus. Ron covers the importance of communication in the digital marketing world and keeping up to date with the latest technology. He also shares tips on how a healthy work/life balance will help your team achieve its objectives.

Laurie (O'Hara) Roberts talks with Cameron Robinson about what makes social media effective when marketing to high schoolers. The secret? Use students to create that content. Laurie even shares examples of campaigns that worked surprisingly well AND an example of what NOT TO DO when engaging students on Instagram and TikTok. Listen to the end to hear all the goodness!

Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize about paid search and the importance of getting in front of the right person at the right time. He talks about always learning and really mastering your craft.

Sarah talks with Justin Levy, Director, Social & Influencer Marketing at DemandBase about keeping up with industry standards and taking advantages of those changes. He speaks about having faith when it comes to building your brand and having your own personal success.

Sarah talks with Edward Andrewlevich, Vice President, Director of Analytics and Marketing Automation at WSFS Bank about the evolution of tech and digital experience within the banking world. He gives amazing advice about how to be successful as someone coming new into this field.

Sarah talks with Michelle Black, Digital Marketing Director at Virtuosi VR & Quality Executive Partners about not just selling your product but also educating the industry. She speaks about building content and nurture streams and the need for all to make the engine work.

Sarah talks with Darius McDougle, VP of Digital Marketing at Antenna about the barriers to adoption for niche organizations. He also gives insight and examples of how advertising its very omnichannel.

Sarah talks with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions about how they decided to shift their focus on using digital products to drive business differently. He gives insight into why soft skills are so important for the success of the business.

Sarah talks with Brandon Lilly, Senior Brand Director & Digital Marketing Strategist at Madwire Marketing 360 about the importance of learning the investment in time. He also talks about how to make minor adjustments to empower and better serve the clients.

Sarah talks with James Schoen, VP of Digital Product Marketing at Customers Bank about leading with empathy while also focusing on data. James speaks about measuring ROI in the short-term vs long-term.

Sarah talks with Michelle McNally, EVP Digital Marketing at BoxCrush about having a unified presence and streamlining. She speaks on having a website that accurately represents your brand and having it translate across other platforms.

Sarah talks with Michael Venidis, Vice President of Digital Marketing at RYNO Strategic Solutions about how it is crucial to spend time on digital advertising like paper click and ads. He talks about SEO and all the components involved when dealing with home services marketing specifically.

Luis talk with Christy Williams, Senior Vice President of Sales and Marketing at Highway Transport Logistics Inc. about building infrastructures through CRM to see what's happening in real time. Christy shows that building a culture at work will really empower new people in the field to represent the brand positively.

Luis talks with Robert Burns, Director of Marketing & Digital Media at Sunnking Inc. about an increased user engagement across a variety of media outlets both locally and nationally.

Luis talks with Antonia Kasparek, Head of Digital Marketing at AVEVA about how important it is to listen and talk to your customers. She goes into detail about how she creates a personalized experience for each client!

Luis talks with Dylan Jones, VP of Digital Marketing at MaryRuth's talks about going back to basics. Dylan also talks about finding what you're most passionate about.

Luis talks with Jacob Rouser, Director of Digital Marketing and Demand Generation at Skience about honing your focus in on storytelling. Jacob also talks about measuring success through having a laser focus on retention.

Luis talk with Erin Coate, Director of Marketing, Demand Generation at Oversight about the importance of revamping your digital strategy and optimizing content to drive success.