Whiteboard Geeks

Digital Marketing Master

Business EN ↓ 353 episodes

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

Author

Whiteboard Geeks

Category

Business

Podcast website

www.spreaker.com

Latest episode

Sep 12, 2024

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Episodes

"Going Back to Basics: Revitalizing Marketing Approaches" with Monique Lesser 01.08.2022

Luis talks with Monique Lesser, Digital Strategist at Evonik about customer journey mapping and it's importance as well as setting smart goals.

"Marketing & Work Culture: Rallying Employees to your Message" with Kelsey Stevenson 01.08.2022

Luis talks with Kelsey Stevenson, Director of Marketing at Ally Logisitics about the concept of establishing a smashable brand. She also talks about embracing that spirit of being a lifelong learner.

"Traditional to Modern: Womble Bond Dickinson's Push toward the Future" with Drew Hawkins 01.08.2022

Luis talks with Drew Hawkins, Director of Digital Marketing at Womble Bond Dickinson about the relaunch of their CRM, and how they re-platformed their automation in email.

"Illuminating the Path to Early Education" with Kaylee Edmondson 01.08.2022

Luis talks with Kaylee Edmondson, Director of Demand Generation at Brightwheel about figuring out what the next big thing is and taking advantage of it

"Community Values: Advancing Education through Marketing" with Emily Bendig 01.08.2022

Luis talks with Emily Bendig, Digital Marketing Manager at Community College of Alleghany County about the organization and look of your brand.

"Jack of All Trades: Resourcefulness in the Face of Adversity" with Lachlan Brown 01.08.2022

Luis talk with Lachlan Brown, Digital Marketing Director at Search Discovery about how data and technology are the future.

"Science and Marketing: Intertwining Cellular Biology into Digital Space" with Sara Graciano 01.08.2022

Luis talks with Sara Graciano, Global Digital Marketing Manager at Thermo-Fisher Scientific about a customer-centric approach and speaks on the continuation of learning and testing.

"Connecting to Customers: Qualitative Marketing to Understanding Individuals" with James Green 01.08.2022

Luis talks with James Green, Global Marketing Leader at SUEZ - Water Technologies & Solutions about his seven step strategic marketing process that builds value for the client.

"Real Estate Marketing: Evolving from Paper to Digital" with Kim Boland 01.08.2022

Luis talks with Kim Boland, Director of Digital Marketing at Morgan Properties about nurturing leads and about removing yourself from an environment that impedes on your ability to grow and learn.

"Legacy Marketing: Appealing to a Generation Above" with Steve Morales 01.08.2022

Luis talks with Steve Morales, Marketing Strategist & Founder at Loudley sheds some light on how he is currently measuring success through Google Analytics and how to apply marketing techniques to all demographics.

"Ambition & Validation: Marketing without Assumptions" with Evan Herron 01.08.2022

Luis talks with Evan Herron, Digital Marketing Director at NSM Insurance Group about personalization and finding commonality with the client. He talks about not setting up tests outside of what your assumptions are.

"Banking Agents & Marketing Channels: Key to Client Outreach" with Malinda Mcnutt 29.07.2022

Luis talk with Malinda Mcnutt, Digital Marketing Manager at Coldwell Banker Heritage about having a good foundation and staying consistent with your own strategy. She also speaks about hitting the right audience at the right time.

"Fusing Company Culture & Client Success" with Adam Smartschan 29.07.2022

Luis talks with Adam Smartschan, Chief Strategy Officer at Altitude Marketing about having passion regarding technology democratization. He also speaks on recognizing the bigger picture when considering what the client needs.

"Opening Opportunities in Education: Marketing & Donations" with Jasmine Penny 29.07.2022

Luis talks with Jasmine Penny, Senior Lifecycle Marketing Manager at DonorsChoose about keeping your flexibility while staying on top of industry marketing trends. She also talks about the benefits of storytelling and content marketing.

"Wealth Analytics: Prospecting & Credibility" with Paul Shearer 29.07.2022

Luis talks with Paul Shearer, Account Executive at Wealth Engine about the use of organic marketing tools to focus attention on the brand. He talks about the importance of staying in touch with the client to build up the image of the brand.

"Military Marketing: Applying Marine Core tactics to Subaru Selling" with David Sullivan 29.07.2022

Luis talks with David Sullivan, Marketing Strategy & Product Launch Manager at Subaru of America about how to ensure energy efficiency for consumers with attention to fuel economy especially with the events happening globally. David talks about his experience in the Marine Core, and how it has helped him achieve success today.

"Helping Homeowners to Digitize Decisions" 12.07.2022

In this episode of the Digital Marketing Master podcast, Becky Kirkwood goes in depth on her experience helping homeowners create the perfect residence through her experience at Royal Building Products.

"Into the Metaverse: Web3 and New Horizons" 12.07.2022

In this episode of the Digital Marketing Master podcast, Tamarah Usher talks on the power within the blockchain, and what it means to challenge your own worldview to move forward in improving a marketing skillset.

"Marketing Personalization & the Power of Inclusion" 12.07.2022

In this episode of the Digital Marketing Master podcast, Urja Dave speaks on her ability to advertise on a more personal level to engage with customers and appeal to them through cultural aspects unique to them.

"Laser Focused Lenses & Brand Marketing" with Jim Merk 25.04.2022

In this episode of the Digital Marketing Master podcast, Jim Merk explains the power behind brand marketing and the appeals that it possesses when it comes to providing quality eye wear to a vast range of age demographics.

"Marketing Dynamics: Lawyers and Marketers in Unison" 14.04.2022

In this episode of the Digital Marketing Master podcast, Roy Sexton speaks acutely on the interactions between lawyers and legal marketing teams on the forefront of his work at Clark Hill Law.

"Persistance & Customer Retention: A Guide to Strategic Planning" with Gabbi Payne 25.03.2022

n this episode of the Digital Marketing Master podcast, Gabbi Payne speaks on her background as a founder and brand strategist with the steps needed to be taken to set the foundations of a powerful business through consistent strategic planning and growth. 

"Product Persistence: Perfecting Parameters" 24.03.2022

This episode of the Digital Marketing Master podcast showcases Bridget McMullan, Director of Product Strategy at Anthem, Blue Cross + Blue Shield, and the power behind data metrics to appeal to the proper demographics in her role as a product strategist. 

"Pandemic Pandemonium & Custodial Combatants" 23.03.2022

In this special episode of the Digital Marketing Master podcast, Judy David, Associate Director of Custodial Operations at the University of Delaware, discusses her role in taking on the plague that has afflicted us for the past two years, COVID-19, and her adaptability in maintaining strong community values for the well-being of both faculty and students alike there.

"From pebble to Mountain: Scalability in Motion" 03.03.2022

In this episode of the Digital Marketing Master podcast, John Penney, Co-founder of Elemental Content, discusses his experience in the world of media and entertainment with information as to the challenges and feats needed to overcome and transform into a true powerhouse on a global scale.

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