Whiteboard Geeks
Digital Marketing Master
The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
Author
Whiteboard Geeks
Category
Podcast website
Latest episode
Sep 12, 2024
Where to listen?
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Episodes
"Adaptability is Survivability" with Richard Parr 02.03.2022 10:25
In this episode of the Digital Marketing Master podcast, Richard speaks on the ability of his company, Kensium Solutions, to push forward with technology and become stronger by tapping into new platforms of social media and provide customers with new insight on the trends of the future.
"Modernize and Maximize Your Marketing Efforts" with Sarah Fruy 17.01.2022 16:01
Gabbie speak with Sarah Fruy, Director of Partner Marketing at Pantheon Platform. Sarah emphasizes the importance of constantly staying up on change and making your platform accessible to everyone. She encourages listeners to be an advocate for their own success and hard work.
"Create a Community for Connections" with Janice Dru-Bennett 15.01.2022 16:21
Gabbie speaks with Janice Dru-Bennett, Senior Enterprise Experience Strategist at Nextech AR Solutions. Janice gives listeners insight into the world of Augmented Reality and what is coming next. She is a true inspiration for the world of entrepreneurship, working full time and running her own business at night.
"Marketing Is A Creative Science" with Ben Armengolli 16.12.2021 18:08
Gabbie speaks with Ben Armengolli, Demand Generation Marketing Manager at Lumin Digital. Listeners get a chance to dive deep into the trenches of what works and doesn't work in the Marketing world through Ben's analogies and exceptional advice. He thinks of marketing as a creative science and that you need to create hypotheses and test data in order to produce the best outcome.
"Create More Synergy" with Michelle McConnico 25.11.2021 17:04
Gabbie speaks with Michelle McConnico, CMO and Founder of MuvaShip Marketing. Michelle talks about the many milestones and triumphs that led up to her creating her own successful marketing company. She encourages listeners to keep learning, utilize storytelling, and be on top of the various social media platforms.
"They Will Remember The Story" with Sarah Fedele 18.11.2021 15:45
Gabbie speaks with Sarah Fedele, Director of Communications and Marketing at the American Heart Association. Sarah encourages listeners to go the extra mile in building and maintaining meaningful relationships. She emphasizes the importance of checking in and taking control of your health to be the best version of yourself that you can be.
"How Do You Consume Media?" with Maddie McGill 11.11.2021 17:39
Gabbie speaks with Maddie McGill, Director of Marketing and Promotions at Capitol Broadcasting Company. Maddie shares her experiences of creating content that engages audiences and involves the community. In the age of digital platforms she encourages listeners to be their own journalists and create stories to share.
"Lift Your Campaign" with Dana Shirlen 04.11.2021 20:29
Gabbie speaks with Dana Shirlen, Director of Email Marketing at Optimove. With the IOS 15 Apple update rolling out at the end of September, Dana talks about her team's strategies and plans to combat the effects Apple is implementing on personal emails
"Asking the Right Questions" with EJ Rickey 30.09.2021 23:56
Gabbie speaks with E.J. Rickey, Vice President of Marketing at Diversus Health. E.J. talks about the taboos surrounding mental health and how it is important to maintain a healthy mindset. He elaborates on the re-branding process of Diversus Health and how to include your community into shaping an effective and impactful brand
"Start with Strategy!" with Tori Young 23.09.2021 21:21
Gabbie speaks with Tori Young, Director of Global Brand Strategy at Thermo Fisher Scientific. Tori talks about the big strides Thermo Fisher Scientific is making towards COVID and COVID testing within schools. She also emphasizes the importance of strategy in the marketing world in order to build an effective and authentic brand.
"Give Back To Your People" with Aaron Aguirre 16.09.2021 17:43
Gabbie speaks with Aaron Aguirre, Creative Director at Rangel Renewables. Aaron talks about the triumphs and tribulations of being a start up in the huge wind energy market. Just like Aaron he encourages listeners to be flexible and to not limit themselves to what is in their job descriptions.
"The Key Good Marketing Is Understanding People" with Lindsay Issler 02.09.2021 17:21
Gabbie speaks with Lindsay Issler, Brand Director at CBS. Lindsay talks about the constant marketing changes happening in the entertainment industry; from utilizing influencers, captivating audiences in a post pandemic world, and upcoming content happening over at CBS.
"Zeroth Party Data" with Caroline Smith 26.08.2021 20:36
Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.
"Knowing Where Your People Are" with Joe Crosby 19.08.2021 17:34
Gabbie Speaks with Joe Crosby, Director of Marketing at Upperline Health. Joe gives insight to the marketing side of the healthcare industry and how to target a specific audience from an educational standpoint.
"Control the Customer Experience" with Justin Bartek 12.08.2021 13:54
Gabbie Speaks with Justin Bartek, Marketing Director at JINYA Holdings. Justin speaks about his challenges and accomplishments of marketing in the restaurant industry during the pandemic. He emphasizes the importance of authenticity when branding and the importance of marketing yourself locally.
"All Businesses Are People Businesses" with Cheryl Browne 28.07.2021 15:44
Gabbie talks with Cheryl Browne, Creative Brand Manager at W.M. Jordan Company. Cheryl celebrates Women in Construction Week and touches on their achievements and how W.M. Jordan Company commemorated those women in the construction industry. As Creative Brand Manager she speaks on the importance of adding value to a brand.
"We As Humans Connect Through Story" with Pete Sena 28.06.2021 29:46
The Digital Marketing Master is back! Join Gabbie as she talks with Pete Sena, CEO and Chief Creative Officer at Digital Surgeons. Pete speaks on his experience in the Digital Marketing world, the importance of mental health in today's environment, and utilization of multiple social media platforms to engage a wide variety of consumers. An ever-curious man, Pete emphasizes the cruciality of seekin...
"Volume Does Not Mean Revenue" with Quinton Harris 21.09.2020 15:15
Barbara talks with Quinton Harris, Area Manager at Bank of England Mortgage. Quinton re-contextualizes the way people view the process of purchasing a home, and how sometimes, numbers can't measure everything.
"Content is King" with Marc Calamia 14.09.2020 21:05
Barbara talks with Marc Calamia, Senior VP of Production & Innovation at BBDO Atlanta. As a producer Marc shares with us the many unconventional ways that a story can be told, from a simple video to a truck full of bacon, driving across the United States.
"Rise Above the Failures" with Naomi Synstelien 07.09.2020 19:13
Joseph talks with Naomi Synstelien, Online Marketing Manager at Cyber Power Systems (USA), Inc. Both from artistic backgrounds, they discuss the importance of working in spaces that will spark your creative side and be able to apply that to your work.
"Smells Like Team Spirit" with Chris Hann 31.08.2020 24:53
Joseph talks with Chris Hann, Sr. Manager of Marketing and UX at GDC IT Solutions. Chris advises that while having a clear, realistic goal is important, it is also important to make reaching that goal a flexible learning process.
"Success Has 1000 Fathers" with Hunter Hoffmann 24.08.2020 23:17
Joseph talks with Hunter Hoffmann, VP of Brand and Creative Marketing for AmTrust Financial. Hunter shares where he draws inspiration from, and how to use data in developing ideas.
"Story is What Moves You Forward" with Steve Lundin 17.08.2020 14:32
Cameron talks with Steve Lundin about how his background in journalism enabled him to understand the importance of making connections on the platforms that will host you, and knowing your place in the grand scheme of marketing. Steve lends his wisdom that in order to truly succeed in communications and marketing, you must hold yourself accountable to learning and setting new goals.
"Less Polished, More Real" with Christian Costa 10.08.2020 18:21
Christian Costa is a digital marketing that cut his teeth during the digital revolution. He's been fortunate enough to experience the PC revolution. Along with the industries, technologies, and platforms that have come ever since. As an early adopter, Christian got started working with Internet technologies early on. First as a hobby, and then as a full time career. His experiences include email m...
"Learning to Stand Your Ground on Your Merits" with Dina Baker 03.08.2020 24:36
In this episode of the Digital Marketing Master, Joseph talks with Dina Wolfman Baker about making tough decisions, winning confidence, and the importance of continuously improving skills from college.
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