Digital Marketing Master

Abby interviews Mike Dattilo, Digital Marketing Director at Lexmark, a company that manufactures laser printers and imaging products. Mike tells Abby about his role overseeing Lexmark's B2B marketing efforts, and the importance of capturing client feedback to improve sales.

Abby interviews Anthony Smith-Chaigneau, Senior Director of Global Sports Marketing & Market Development at Nagra Kudelski. Anthony tells Abby about his military background and career journey, and discusses the intersections of engineering and marketing in sales and brand-building.

Abby interviews Paul Lucido, Chief Marketing Officer at Paramount Residential Mortgage Group Inc. The two discuss fostering trusting relationships with customers, and the importance of building positive workplace culture.

Abby interviews Naomi Liu, Director of Global Marketing Operations at EFI (Electronics for Imaging), a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Naomi tells Abby about EFI's target audience, and how her team relies on strong data to drive marketing efforts.

Abby interviews Alysia Eve, Director of Product Marketing at ShareFile. Alysia takes product marketing back to the basics and discusses the importance of developing a product's unique story. She also provides insights about bringing your unique skillsets and energy to the workplace to increase productivity and company success.

Abby interviews Venkata Bhonagiri, Senior Partner and Group Director of Data Strategy & Analytics at Mindshare, one of the world's largest media agencies. Venkata discusses the challenges of long-term brand building, and how to think about measurable results when making dollar investments in marketing.

Abby interviews Michael Layfield, Senior Director of Strategic and Commercial Development at Zoetis, the largest global animal health and pharmaceuticals company. Michael and Abby discuss using analytics to develop funnels and target customers, as well as Zoetis's latest best workplace accolades.

Abby interviews Michael Ganda, Senior Director of Strategic Marketing at ServiceMaster, a residential and commercial restoration services company. Michael discusses the importance of trust and brand awareness in ServiceMaster's sales funnel, and how word-of-mouth marketing still plays a big role today, especially for trades-oriented businesses.

Abby interviews Amy Wigler, Vice President of Multiplatform Marketing and Content at PBS. Amy discusses the surge of analytics tools in marketing – and how the strongest marketers know not only how to leverage these tools, but when to take risks against them.

Sarah interviews Brian Vasallo, Director of Web and Digital Marketing, Tristate, at Optum, a national healthcare management provider. Brian and Sarah discuss communicating shared values to patients, improving provider services through patient listening, and Optum's latest patient-facing website innovations.

Abby interviews Eileen Rivera, Vice President of Communications and Public Relations at Maximus. Maximus provides federal, state and local government agencies with services to manage and administer programs. Eileen discusses the wide range of solutions Maximus provides to agencies – from data management for the CDC to operational restructuring for the Centers for Medicare & Medicaid Services –...

Sarah interviews Paige Finn, Director of Marketing Program Operations at Accela, an industry leader in designing and delivering government software. Paige discusses working with clients to transition operational processes to digital, and the benefits of Accela's latest SaaS solutions.

Abby interviews John Jorgenson, Chief Marketing Officer at Cambium Learning Group. John and Abby discuss the importance of thoughtful brand messaging, and Cambium's focus on the Three Essential Elements to Education: Simplicity, Certainty, and Now. Cambium Learning Group owns a family of software and hardware brands serving students ranging from pre-kindergarten to adult.

Sarah interviews seasoned marketing expert Ron Grinblat. The two discuss helping clients build an emotional selling proposition using storytelling, and the importance of intercommunication and continued learning in marketing.

Abby interviews Kathy Neumann, Chief Marketing Officer at Rent, a platform providing apartment marketing solutions. Kathy and Abby discuss building a brand over time via careful messaging, and finding the right balance between analytics and creativity in marketing.

Sarah interviews Suna Gurol, Senior Digital Director at WE Communications, a global marketing and PR agency. Suna and Sarah talk about digital transformation, integrating technical tools for more seamless workflow, and the importance of understanding analytics, creativity and business collectively in marketing.

Sarah interviews Gabriel Desjardins, Director of Product Marketing in the Wireless Connectivity division of Broadcom. Gabriel talks about the challenges of marketing the latest features in cell phone technology, including the newest upcoming WiFi standard, WiFi 7. He also provides young professionals with advice about identifying tangible problems and innovating solutions.

Abby interviews David Drotos, Vice President, Head of Marketing at Equity Trust Company. David and Abby chat about audience demographics, customer persona building, and the importance of using data to optimize conversion funnels.

Abby sits down with Tirrah Switzer, Senior Director of Product Marketing at Community Brands. Community Brands provides a wide range of technology solutions for associations, nonprofits and schools, from member management to accounting. Tirrah and Abby discuss using tech power for good, and the importance of leveraging data and research when communicating with prospects.

Abby chats with Kim Swindle, Director of Marketing Performance Operations at Epic Games. They discuss content opportunities within the Metaverse, customer protection, and marketing analytics. Kim also emphasizes the importance of networking for any career path.

Abby interviews DeLu Jackson, Chief Marketing Officer at American security company ADT. DeLu and Abby discuss hiring for marketing roles, the talent pipeline, and the importance of providing team members with a positive work experience. DeLu shares about his team's current focus on developing its young generation of marketing talent, and provides some valuable advice to young professionals.

Abby interviews Art Siegert, Co-Founder, Creative Strategist and fractional CMO at 33 Anthem, an inbound marketing agency specializing in marketing, web, and design. Art and Abby discuss the importance of establishing a lead sales funnel, and using a customer-centric approach in all marketing efforts.

Abby sits down with Ben Hawken, Creative Marketing Director at GitHub. Ben and Abby discuss software development on GitHub and the platform's large and dedicated user base. Ben also shares insights about audience listening and the importance of authenticity in communications.

Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing & Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.

Abby interviews Christine Rogers, Vice President, Group Manager, Media (Healthcare) at Ketchum. Christine tells Abby about her strategic corporate communications work in the pharmaceutical space, and provides insight about the importance of continued networking and professional learning.