Digital Marketing Master

Abby interviews Jonathan Moran, Head of MarTech Solutions Marketing at data and analytics software company SAS. Jonathan and Abby chat about the importance of people-first company culture, and Jonathan's three aims of marketing: messaging, metrics and modernization.

Sarah interviews Tauseef Muhammad, VP, Head of Marketing at digital technology solutions company Visionet Systems Inc. Tauseef discusses digital transformation and how Visionet helps companies digitize their processes. He also provides insights about continued career learning and the importance of passion.

Abby interviews Fabio Vitali, Vice President of Marketing at paper manufacturer Sofidel America Corp. Fabio discusses his efforts to promote Sofidel's environmentally-conscious production processes, and provides insights around brand messaging.

Abby interviews Jennifer Davis, Chief Marketing Officer at Learfield. Jennifer and Abby discuss the magic of writing as a problem-solving tool, and digital marketing evolution.

Abby chats with Carrina Ekvall, Head of Marketing at Verint Software. Carrina tells Abby about the engagement and workforce data management solutions Verint provides to companies, and offers valuable insights around building a strong customer experience.

Sarah interviews Liz Fuller, Vice President and General Manager of Marketing at Zones, LLC, a global IT solutions provider. Sarah and Liz discuss combining data and storytelling in marketing, and Zones' latest branding efforts and business transformations.

Sarah interviews Brian Hawe, Senior Director of Growth Marketing at Pitney Bowes, a company providing technology, logistics and financial services in shipping and mailing. Brian and Sarah discuss audience listening, balancing efforts between different types of marketing, and the complexities of attribution.

Abby interviews Davida Arnold, Group Director of Marketing & Communications (US) at Wavemaker, one of the largest media agency networks in the world. Abby and Davida discuss the concept of positive provocation in creativity, and how brand story plays an integral role in marketing and communications.

Sarah interviews Melissa Cicero, Director of Marketing Creative Operations at TD Ameritrade. Melissa discusses her efforts to modernize the brand, constantly improve user experience, and produce engaging content. She also provides insights about leadership and supportive team culture.

Abby sits down with Esther Raphael, Chief Marketing Officer at Intersection, a OOH media & technology company that delivers programming, consumer amenities, and advertising to cities. Esther and Abby discuss the importance of mentorship in fostering a meaningful professional journey, and the workplace challenges that have resulted from the pandemic and economy.

Sarah interviews Jeff Biesman, Dual Chief Marketing Officer at National Debt Relief and Reach Financial. Jeff and Sarah chat about how National Debt Relief assists people across the country, and Jeff's current cross-channel storytelling and brand awareness efforts.

Sarah interviews Jeff Stender, Marketing Director at Epicor. Jeff discusses the incredible power of data, building the brand's storytelling based on customer insights, and the importance of keeping the focus on those you serve.

Sarah interviews Karolina Kocalevski, Vice President, Global Head of Marketing & Communications at Orion Innovation. Karolina talks about enhancing businesses through digital innovation, and Orion's current growth and restructuring.

Sarah interviews Holly Pavlika, Senior Vice President of Corporate Marketing at Inmar Intelligence, a leading data platform company serving brands, retailers and healthcare organizations. Holly and Sarah discuss the increasing speed of digital, and the importance of bringing in outside perspectives when reworking your marketing strategies.

Sarah interviews Tiffany Torres, Director of Digital Marketing at American retail apparel company Rainbow Shops. Tiffany and Sarah chat about navigating the influencer marketing landscape, balancing the right amount of content, and looking at brand awareness vs. clear-cut ROI.

Sarah interviews Gregorio Barrera, Vice President of Marketing at Transwestern, a commercial real estate company. Gregorio discusses multichannel marketing, providing market data to builders, and what it's like producing custom brand materials for individual building projects.

Sarah interviews Alfredo Narez, founder of m1six Innovation Partners. m1six is a marketing agency specializing in user experience design and data-driven product strategy. Alfredo tells Sarah about getting back to the basics with clients, to clarify the problem they solve and develop impactful brand messaging.

Sarah interviews Marjorie Lassen-Hoch, Senior Director of Marketing at Comcast Business. Marjorie tells Sarah about her role overseeing all marketing strategy in California, what the post-pandemic office place looks like, and the importance of staying on top of customer demands.

Sarah interviews Natascha Trivisas, Global Marketing Communications Director, Citizen ID, at HID Global. HID Global provides secure identity products and services in more than 100 countries. Natascha discusses marketing secure identity solutions to governments around the globe, and how the shift to digital documentation has impacted HID's service line and strategy.

Sarah interviews Rachel Klein, Vice President of Global Brand Management & Marketing at Transunion. Rachel discusses her role in messaging the corporate story, shared values, and benefits of Transunion. She also provides insights about being purpose-driven in order to develop a powerful marketing strategy.

Sarah interviews Erin Kane, Executive Director, Marketing at Apex Companies, LLC, an environmental and engineering company with a variety of service offerings. Erin talks about using a CRM, and how you can't do marketing in a bubble.

Sarah interviews Heidi Hattendorf, Vice President, Head of Marketing at ArisGlobal. ArisGlobal provides software solutions in the life sciences field, most prominently a drug development technology platform, LifeSphere. Heidi discusses ArisGlobal's goal to empower professionals in the life sciences, and provides insights about the importance of cross-team collaboration.

Sarah interviews Prayson Pate, Senior Vice President, Solutions Marketing and CTO, Edge Cloud, at ADVA. ADVA is a technology company specialized in communications networks, ethernet, and fiber optics innovations. Prayson discusses the challenges of disaggregation, and how impressive product specs plus audience data are used in combination to craft effective brand messaging.

Sarah interviews Doug Edlund, Director of Marketing and Communications at the College of Education, Health and Human Sciences at University of Tennessee, Knoxville. Doug discusses the rewarding nature, and unique challenges, of doing marketing for educational programs.

Abby interviews Bryan Cole, Director, Audience Development, Social Media + Email Marketing at Scripps Networks. Bryan tells Abby about the combination of strategy and creativity that goes into a social media campaign at Scripps, and the unique challenges that come with content creation in the broadcast TV landscape.