Digital Marketing Master

Abby interviews Howard Kravitz, CMO at global law firm Winston & Strawn LLP, which runs offices within today's most prominent economic centers. Howard discusses the importance of building genuine trust in relationships as a key marketing approach.

Sarah sits down with Lucas Welch, Vice President of Corporate Marketing at Highspot. Lucas and his team empower companies to elevate customer conversations that drive strategic growth. Sarah and Lucas discuss the importance of staying one step ahead and seeing through so-called "watermelon metrics" in measuring customer experience metrics.

Abby interviews Thomas Heiss, Executive Director of Marketing and Partnerships at Condé Nast. Thomas discusses the "half producer, half manager" nature of his role, and provides insights around authentic content marketing.

Kurt interviews Roland Wyn Jones, Senior Director, Head of Content at Columbia Business School. The two discuss marketing in the education space, the importance of alumni as an audience, and using innovative storytelling to stand out.

Sarah interviews Cristina Porter, Director of Brand and Digital Marketing at Mohawk Group, the commercial division of floor covering manufacturer Mohawk Industries. Cristina discusses storytelling as a product marketing tool, and Mohawk's corporate digital transformation.

Sarah interviews Ainul Huda, Senior VP, Global Head of Audience Development in Analytics & Growth Marketing at Condé Nast. Ainul tells Sarah what it's like to manage growth, engagement and loyalty for major brands. He also provides insights around media evolution, content marketing, and diversifying revenue strategy.

Abby interviews Preethy Padmanabhan, Senior Director of Platform Product Marketing at software company Freshworks. Preethy tells Abby about the wide range of software services Freshworks offers to small and medium sized businesses. She also provides insights about customer learning and the importance of positive workplace culture.

Abby sits down with Kerri Neis, Director, Marketing Development Leader at KPMG (US). Kerri discusses how crucial audit, tax and advisory services are for growing organizations, and her team's strategy for communicating this necessity. She also tells Abby about KPMG's longstanding dedication to community service.

Abby interviews Jack Joyce, Vice President for Trader Marketing at E-TRADE. The two discuss the educational component of marketing, and the importance of creative marketing strategy in targeting younger generations within the investment space.

Abby interviews Ganesh Subramanian, Director of Product Marketing at data company Snowflake. Ganesh tells Abby about the importance of data in today's business environment, and the role it plays in decision-making and crafting compelling narratives.

Abby interviews Eitan Rosenberg, Vice President of Performance Marketing at Sinclair Broadcast Group. The two discuss investing in long-term marketing efforts, and engaging with audiences of different generations.

Abby interviews Seth Killian, Director of Sales & Marketing Operations at agro software company Ever. Ag. The two discuss sustainability, data-centric marketing, and the importance of understanding your organization's finances (even when you don't work in finance.)

Abby sits down with Cory Treffiletti, SVP, Marketing Executive at FIS, the largest financial technology company in the world. Cory shares insights about the importance of studying popular culture – not just the trades – to inspire relevant and impactful creative marketing. He also discusses workplace values of trust, respect, and emotional awareness.

Abby interviews Aaron Finegold, Chief Marketing Officer at Kingsley Gate Partners. Aaron discusses the importance of data in today's marketing landscape, and how his team leverages deep industry knowledge to provide executive search services to clients.

Abby interviews Camila Casale, Chief Marketing Officer at Sorenson Communications, a leading global language services provider. The two discuss commitment to diversity in the corporate sphere, work-life balance, and Sorenson's recent team-driven rebranding efforts.

Abby interviews Kristen Rocco, Senior Director of Content Marketing at Global Payments, a Fortune 500 financial technology company. Kristen and Abby discuss crafting content strategically, marketing in the Metaverse, and leveraging data to understand and influence consumers.

Abby interviews Kerry-Ann Betton Stimpson, Chief Marketing Officer at Jamaica Money Market Brokers. Kerry-Ann highlights the broad spectrum of services JMMB provides across B2B and B2C, and provides insights about the importance of authenticity and clear mission in crafting impactful brand messaging and caring for clients.

Luis interviews Justin Bateman, Senior Digital Strategy Consultant at EY. Justin discusses the importance of building a proper foundation prior to launching robust advertising campaigns. He also provides insights about communicating objectives to clients, measuring campaign success on an individual basis, and being open to opportunity as a young professional.

Abby interviews Janet Jaiswal, Vice President of Global Marketing at hospitality management company Cloudbeds. Janet tells Abby about the software solutions Cloudbeds provides to independent hoteliers and lodging properties, and discusses the company's current efforts in global marketing.

Abby interviews Renee Smyth, Chief Experience and Marketing Officer at Camden National Bank. The two discuss using customer data to drive marketing initiatives, and the importance of consistent branding and impactful messaging in fostering a strong customer experience.

Abby interviews Avi Sudaley, Director of SaaS Performance Marketing at Apple. Avi discusses the importance of enhanced interdepartmental communication for successful team collaboration, and why emotional awareness is a key ingredient in B2B marketing.

Abby interviews Lynn Teo, Chief Marketing Officer at Northwestern Mutual. Lynn discusses educating young adults on financial planning, and her efforts to expand user experience research.

Abby interviews Priya Shah, Director of Product Marketing at AI lending platform Upstart. The two discuss customer listening and the importance of approaching brand messaging with the consumer in mind.

Abby sits down with Diana Hwang, Senior Director of Content Marketing at identity security company CyberArk. Diana discusses the importance of identity security, and how CyberArk communicates this with a wide array of educational content. She also provides insights about building the right team and fostering mentorship at work.

Abby interviews Scott Neuman, Vice President of Corporate Marketing at Calix. Scott tells Abby about the marketing services Calix provides to its broadband clients, and provides insights about data management.