Digital Marketing Master

On this episode of Digital Marketing Master, Abby interviews Jessie Wu, Head of Account-Based Marketing at Autodesk Construction Solutions. Wu shares her personal journey in marketing and emphasizes the importance of account based marketing as a B2B strategy. She also discusses the challenges of scaling ABM programs in larger organizations and the need for cross-functional collaboration. Don't mis...

On this episode of Digital Marketing Master, Abby interviews Theresa Gage, Senior VP for Sponsorship Marketing & Talent Relations at Cumulus-Westwood One. They discuss the challenges of staying ahead of the curve in podcasting and the evolution of media. They also explore the impact of COVID-19 on media consumption and the rise of podcasting and streaming platforms.

On this episode of Digital Marketing Master, Abby interviews Emily Border, Director of Global Demand Marketing at Cradlepoint. Emily shares her passion for account-based marketing and how it helps generate leads and revenue for the company. She also talks about the importance of being customer-centric and aligning marketing tactics with the needs of the business.

On this episode of Digital Marketing Master, Abby interviews Christopher Connolly, SVP, Chief Marketing Officer for the San Diego Padres. Connolly shares his passion for creating memorable experiences for fans and targeting a broader audience beyond just core baseball fans. He emphasizes the importance of creating lifelong fans through memorable experiences and advises young people to follow their...

On this episode of Digital Marketing Master, Abby interviews Jacqueline Woods, CMO at Teradata. Woods shares her unique career path, emphasizing the importance of understanding how a company makes money and building relationships with finance teams. She also discusses the value of telling relatable stories to drive outcomes and the importance of pricing in the marketplace.

Join Abby and Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, on this episode of Digital Marketing Master. They explore the world of marketing and how it can make a difference in people's lives. Ryan shares his insights on the technical and creative sides of marketing, emphasizing the importance of personalizing engagement to solve specific challenges for customers. They also discuss...

On this episode of Digital Marketing Master, Abby interviews Hayley Buckner, Global Strategy Business Director for Microsoft. Buckner shares her unique career journey and emphasizes the importance of digital transformation and innovation in marketing. She also discusses the potential of AI in marketing and the importance of emotional intelligence in remote work.

On this episode of Digital Marketing Master, Abby interviews Joe Bresler, Chief Digital Strategist for Rockridge Digital. Bresler discusses his consultancy's approach to helping organizations leverage digital marketing and associated technologies to expand into new markets, increase revenue, improve operating efficiencies, and delight users. He also highlights the importance of understanding custo...

On this episode of Digital Marketing Master, Abby interviews Nataliia Bubniuk, Head of Marketing for North America at Intellias. They discuss the importance of precision in B2B marketing and the need to engage with customers through multiple channels. Nataliia shares her experience of working through the challenges of the invasion of Ukraine and how her company prioritizes people and employees.

On this episode of Digital Marketing Master, Abby interviews Courtney Craig, Senior Team Lead for Retail Product Marketing at Shopify. Courtney shares her passion for storytelling and the challenges of optimizing digital channels. She also discusses the importance of messaging development and being a supportive leader.

Abby interviews Brian Hansford, VP of Growth at LiveRamp, on this episode of Digital Marketing Master. Hansford shares his personal journey from inside sales to marketing and highlights the value of working with SDR teams. He also discusses the challenges of engaging customers earlier in their decision-making process and the importance of relevance and context in marketing.

On this episode of Digital Marketing Master, Carrie Kelly, VP of Global Integrated Marketing at Commvault, shares her insights on the importance of continuous learning and adapting to changes in the marketing industry. She highlights the value of transitioning between companies and learning from both startups and large corporations. Carrie also encourages listeners to persevere through setbacks an...

Join Abby and Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham, on this episode of Digital Marketing Master. They discuss the power of inbound marketing and finding a balance between autonomy and structure in a fast-growing organization. Seymour encourages those new to the marketing industry to persevere and gain experience before pursuing their dream job, and sha...

On this episode of Digital Marketing Master, Abby interviews Nicole Belanger, Vice President of Global Channel Marketing for OneStream Software. Nicole shares her 20-year journey in technology and marketing, emphasizing the importance of failing gracefully and being open to change in order to improve marketing strategies. They also discuss the challenges of staying ahead of the curve in marketing...

On this episode of the podcast, Abby interviews Sayo Martin, the CMO of Cyber & Strategic Risk at Deloitte, who shares her non-traditional career path in marketing and the importance of bringing personal experiences to work. Sayo also discusses Maslow's hierarchy of needs and how it can be used to understand universal motivators in marketing.

Abby interviews Harish Munagala, Director of Marketing Operations & Analytics at Quest Software. Harish tells Abby about his passion for systems and analytics, explaining how those work toward business enhancement. Also, he describes what it means to be a Marketing Director for Operations and Analytics.

Abby interviews Roland Polzin, co-founder and CMO at Wing Assistant. Roland tells Abby about coming from Germany to the US for an MBA; then finding a demand that pushed him to co-found a software company that gathers talent from around the globe to provide tailored solutions to their clients' needs.

Abby sits down with Christy Willingham, formerly Senior Director and Head of Global Marketing at DTS - Xperi Inc. Christy tells us what it means to lead Global Marketing for a brand of many. She discusses the need to always be one step ahead, working with clients, and growth for all through skilled empathy.

Abby interviews Vibhuti Garg, Senior Product Marketing Manager at Cisco Security. Vibhuti explains how security is no longer an option but a must for all organizations. With a long career path in IT management and security, Vibhuti spotlights how building trust relationships with each client, providing real value, and tailoring solutions to their needs is today's best marketing.

Abby sits with Robert Mendoza, VP of Sales at iHeartMedia, America's number-one audio company. Robert tells Abby how they serve with their partners to achieve their advertisement goals while providing the best musical experience to the audio platform users. It's all about engaging audiences and delivering holistic marketing experiences to get the best results on both ends!

Abby interviews Jon Miller, CMO at Demandbase and cofounder at Engagio and Marketo. Jon explains the four steps companies need to follow to engage with those leads that will drive business. Jon talks about the importance of creating a holistic buying journey, from beginning to end, that will enhance the relationship and create real opportunities.

Abby interviews Tina Eskridge, seasoned marketing expert. Tina discusses her experience leading teams with passion, personalization, and keeping Marketing pillars alive while celebrating every victory. To her, those pillars are clear: build a solid trust-based client relationship, create, drive, and evolve!

Abby sits with Sean Schnipper, Director of Marketing at Transervice Logistics. Sean talks about how, as marketers, we must be on top of the greatest features and possibilities in the field. Abby and Sean discuss the bond between marketing and revenue. The puzzle that should drive strategy is thinking and bringing new ways to improve that connection.

Sarah sits with Mark Kilens, CMO of Airmeet. Mark and his team drive event engagement through a planned strategy to successfully cover all three chapters of an event: the before, during, and after. Sarah and Mark discuss how marketers must apply strategy as a fundamental approach in the field. Staying ahead, rethinking, and moving forward with evolution is crucial to achieving strategies that will...

Abby sits with Phil Mickey, Vice President of Global Marketing & Communications at MarketStar, a leader in outsourced inside sales. Phil highlights the importance of a tailored marketing strategy that carefully combines tech opportunities with core marketing values for ultimate success.